Shailja Tiwari

Cause soon enough we'll die

[Shailja Tiwari @Shailja1202]

Existence is a mess of contradictions....... Nothing is universal ♾️

[Ullekh NP/ഉല്ലേഖ് എൻപി @Ullekh]

What are we? Mother of all democracies? :-) Can anyone offer any other valid reason for this measure other than to stop ordinary people from reaching the protest venue in Jantar Mantar?

[Ullekh NP/ഉല്ലേഖ് എൻപി @Ullekh]

Ullekh NP in Ayodhya https://t.co/SiDca0izEc via @YouTube

In this video, I discuss my recent visit to Ayodhya, where I found locals crestfallen and angry, pilgrims demoralised and anxious, and rebel politicians outraged over the alleged theft of funds meant for the Ram temple. Most striking was the apparent impunity with which those now in judicial custody over the alleged misappropriation of temple donations spent sums vastly disproportionate to their known sources of income

[Shailja Tiwari @Shailja1202]

What is going on in the name of microdrama? Some of these ads are seriously questionable. @Meta, it’s time to regulate what gets promoted.

[Open Magazine @Openthemag]

As @RockstarGames's blockbuster prepares for launch, creators, gaming companies, and startups are betting that GTA 6 could spark a new wave of storytelling, roleplay content, and creator-led entertainment in India

#GTA6 #ROCKSTAR #GAMING #CREATORECONOMY

WRITES @Shailja1202

https://t.co/LLy35ek60f

[Open Magazine @Openthemag]

Dear Indian Brands, Gen Z Is Not a Marketing Strategy. It's Your Excuse

A 22-year-old in Patna and a 22-year-old in Pune share a birth year and a social media platform. Their consumption triggers, price thresholds, and aspiration anchors are miles apart. And yet, somewhere between a strategy offsite and a media plan, both of them became "Gen Z" — a single, convenient shorthand for a generation that Indian brands are...

Read more: https://t.co/hEApZXV4fN

Writes @Shailja95516758

[Open Magazine @Openthemag]

Karan Aujla’s Zyro: How ‘Unnecessary’ Is Another Energy Drink in India?

Aujla’s Zyro enters an already crowded energy drink market where consumers may not be looking for an upgrade. It now has to prove there was room for one more.

@Shailja95516758

https://t.co/QV9KWZTXSf

[Open Magazine @Openthemag]

Is ‘Being Human’ Advertising’s Safest Bet Right Now?

As brands race to out-feel machines, Cadbury’s Valentine’s film probes whether emotion is a strategy or just the safest place to hide from AI.

(Writes @Shailja95516758 )

https://t.co/k6m81DvaEC

[Open Magazine @Openthemag]

Can Quick Commerce Survive Without Discounts? As #Eternal and @Swiggy tighten the tap on cash burn, there’s a spoiler in the room: #zepto The real test for quick commerce now isn’t speed. It’s survival without freebies...writes @Shailja95516758 @zomato

https://t.co/8VU5Np5cva

[Open Magazine @Openthemag]

India Loves #Popcorn. So Why Has No Brand Won the Market?: Popcorn in India is a blockbuster cameo but not a daily character. Though it’s profitable at the movies, it’s missing in the snack cupboard. Here’s why, writes Shailja Tiwari.
https://t.co/YTKGPvLJsK

[Open Magazine @Openthemag]

What Insurance, Condoms and Obesity Reveal About Emotional Marketing: Every category trains us to feel a certain way, often without us noticing. Insurance teaches fear. Condoms juggle anxiety and pleasure. Obesity carries shame. But what happens when a brand tries to rewrite that emotional contract?, writes @Shailja95516758
https://t.co/OZqdRZdPdR

[Shailja Tiwari @Shailja1202]

Koi nahi iss jahan mein jo baate peer parayi! Kiska rasta dekhe…

[Shailja Tiwari @Shailja1202]

Never fully seen, never fully known.

[Shailja Tiwari @Shailja1202]

It doesn’t matter if I can, I am doing it because I want to do it. #PurposeoverPressure

[Shailja Tiwari @Shailja1202]

If you want to read his journey- https://t.co/PCX9LqwzBA

[Shailja Tiwari @Shailja1202]

When I first entered the media industry, one of my first stories was about Piyush Pandey. From a tea taster to India’s most loved adman. I remember listening to him talk about his journey and thinking — this is what it means to build from instinct, not instruction.
#PiyushPandey

[Shailja Tiwari @Shailja1202]

His passing feels like the end of an era. But his legacy will stay. What he built was never just an ad. It was a feeling. One that made India smile, think, and remember.

Some stories stay because they belong to everyone! RIP, Sir.

[Shailja Tiwari @Shailja1202]

Lately, I have realised that Maya or illusion is not the world outside but the stories we tell ourselves in our mind, like so quickly it gets influenced by any XYZ factors and appears and disappears with time! Fascinating!

[Shailja Tiwari @Shailja1202]

Khud pe kaam,khuda ka naam!