There are different *types* of marketers.
But most marketing job descriptions don't take this into consideration.
If you're currently hiring (or planning to hire) a marketer, here's a way to prioritize the competencies you need on your team.
🧵 thread
Marketers - Every time you say "yes" to executing an idea without evaluating it first, you risk losing credibility with the C-suite.
Try this instead: buy time by telling the CEO you'll evaluate it first—then see if it aligns with company goals, priorities, and customer needs.
If you can't communicate your value to potential customers, you'll never make the sale.
Here are 2 Quick Wins for Better Value Communication
https://t.co/ywgnJiYimR via @YouTube
Are you leaving money on the table by ignoring your current customers?
Join me and other demand gen leaders on Thursday for a free webinar to learn overlooked secrets to grow your pipeline.
#b2bmarketing
https://t.co/4PJYiC94LU
#Marketing community - I need recommendations for a logo designer and brand builder for my new biz.
✨ I'm all about supporting women who are building their side gig or freelance biz!
@peeplaja "Just tell me what to do"
The reality is - we all get in our own way and sometimes we need an expert to tell us what's broken and where to focus.
This applies to business and personal.
- The wardrobe audit
- The pantry audit
- The marketing audit
- The HR audit
My #FallBacktoReadingSeries continues today on my blog: Reading can be a way to escape to another world or put yourself in the shoes of someone else...and it’s a process that never ends. ~@Shakemktg#Reading#DebbieLaskeysBlog (https://t.co/1KEAXBFKp9)
@alphaprep@AmandaMGoetz@AvgustinDenis Also - is there an opportunity to pitch your other products/ services at the conference, such as a book or online course, paid newsletter, etc?