Pete Shambo

Retired Athletic Director

[Rich Barton @RichfieldRich]

"A mentor is someone who sees more talent and ability within you than you see in yourself, and helps bring it out of you."
Bob Proctor

[3D Coaches @3DCoaches]

If who you ARE is based on what you DO, and you lose what you do... who ARE you?

That’s why identity matters. Sports shape us in powerful ways, but they were never meant to carry the full weight of our identity.

3D Coaches help athletes understand that their self-worth, value, significance, and IDENTITY should be anchored to purpose, not performance. Sports are what you DO, not who you ARE.

#3DCoaching #IdentityInSports #PurposeOverPerformance

[Pete Shambo @ShamboPeter]

@NYSAAA6 @YouTube Well deserved honor

[Pete Shambo @ShamboPeter]

@News_8 One of the very best!

[3D Coaches @3DCoaches]

3D is a journey.

We never fully arrive.

In an ever-changing world, mastery is a moving target. Pursuing excellence in our skillset, mindset, and heartset is a lifelong endeavor.

The destination matters far less than who we become along the way.

#3DCoaching #3DLeadership #ContinuousGrowth #LeadershipDevelopment

[Tom Carroll @TomC_Sports]

Penfield wins a thriller in OT against Seton Catholic, 69-66 in the Class AA state semis. Patriots’ scoring: CJ Johnson (24) Jackson Green (19) Jake McCarthy (12) Aaron Hardaway (8) Ryan Savino (6). Allan Eagles (31) for SC. Final Sat 6pm. @PenfieldBball @NYSPHSAA
📸Ange Natale

[𝐃𝐚𝐫𝐤 𝐇𝐚𝐢𝐫𝐞𝐝 @DKH013]

Problem Solved 😂

[NYSAAA @NYSAAA6]

We could not be prouder of Greg Warren on his recognition at the NIAAA dinner with the Bruce Whitehead Distinguished Service Award. A leader to be congratulated.

[Mr PitBull Stories @MrPitbull07]

"My name's Walter. I'm 69. I'm the night custodian at Lincoln Middle School. Been mopping these halls for 11 years. Most folks don't even know my name. I'm just "the janitor guy" who empties trash and fixes broken lockers.

But I notice things.
Like locker 247. Every morning, I'd find food wrappers stuffed in the vents. Candy bars, chip bags, cracker boxes. At first, I thought it was just messy kids. Then I realized, someone was hiding food.

One night, I stayed late. Around 8 p.m., I heard the side door creak. A girl, maybe 13, sneaked in with a backpack. Went straight to locker 247, stuffed it with grocery bags, then left quickly.
Next morning, the food was gone.

I didn't report it. Instead, I watched. For two weeks, same pattern. She'd stock it at night. By morning, empty.

Finally, I left a note in the locker, "You're not in trouble. I just want to help. -Walter, the custodian"
Next night, she came to my supply closet. Terrified. "Please don't tell anyone," she begged. Her name was Sarah. She'd been sneaking food to three younger kids, brothers whose dad worked double shifts and forgot to buy groceries. "They're too embarrassed to ask anyone," she whispered. "So I use my lunch money and... borrow from my mom's pantry."
My heart shattered.

"What if," I said slowly, "locker 247 just... had food in it? And nobody asked questions?"
Her eyes went wide.

I started small. Spent $30 of my paycheck on peanut butter, bread, juice boxes. Left it in the locker overnight. By morning, gone. So I added more. Granola bars. Apples. Crackers.

Then something unexpected, I found money taped inside the locker door. $5 and a note, "I'm a teacher. I know what you're doing. Here's for more food."

Then $20 from someone else. "My kid graduated from Lincoln. This school saved him. Keep going."
Within a month, other staff knew. The nurse donated. The librarian brought canned soup. The gym teacher left his Costco card. "Buy in bulk," he said. "I'll cover it."

Locker 247 became legendary. But quiet. No announcements. No assemblies. Just... there. A place where hungry kids could take what they needed without shame.

Sarah graduated last year. Came back to see me during finals week. "Walter, I'm studying social work now," she said. "Because of you. You taught me something. Hunger hides in plain sight. But so does kindness."
She handed me a photo. Locker 247, but at a different school. Across town. "My college volunteer project," she smiled. "We're putting them everywhere."

I cried in my supply closet that night. Sixty-nine years old, crying over a locker.

Now? Seventeen schools in our county have them. They call it "The 247 Project." Stock the locker. Ask no questions. Feed the invisible kids.

I'm just a janitor. I mop floors and unclog toilets. But I learned this: Sometimes the most powerful thing you can do is notice. And then quietly make space for dignity.

So look around. At school, work, your neighborhood. Someone's hiding their hunger. Their struggle. Their shame.

Leave something behind. Food, money, hope.

Locker 247 isn't just metal and paint. It's proof that caring doesn't need permission. Just action.
And it starts with seeing what everyone else walks past."
.
Let this story reach more hearts....
.

AI image is for Demonstration purpose only.

STORY CREDIT: Mary Nelson

[E.J. Wood, M.Ed., CAA @MrCoachWood]

Step 1: These two teams just went at it in the third round of the playoffs.
Step 2: Listen to the coach… on the losing side talk to both teams!
Step 3: Ask: Would I react the same way?
Step 4: If not, take a lap.
Step 5: Repost to share the REAL purpose of high school athletics.

[3D Coaches @3DCoaches]

Start the 3D Journey for free at: https://t.co/lP1wjm1owa

[HanginwiththeAD @HanginwiththeAD]

🚨 New Episode! We welcome @patrickpirving!

From leading 115 teams across two high schools ➡️ to building a culture where every student belongs, Patrick shares insights on leadership, presence & purpose.

Listen: https://t.co/QoXoB2Bi2U or Watch: https://t.co/DQ77qT20Sk

[Pete Shambo @ShamboPeter]

@RichfieldRich @mike_ellson @NIAAA9100 Don is the best! We should all aspire to be like him!

[3D Coaches @3DCoaches]

Identity drives behavior.

When you know WHOSE you are, you know WHO you are.

When you know who you are, you know WHAT to do… and WHY to do it.

And when you know your WHY, it points the WAY.

[3D Coaches @3DCoaches]

Want the big wins?
Start stacking the small ones.

Perfect reps in practice that no one claps for.

Disciplined routines that go mostly unnoticed.

Giving it everything you’ve got, especially when no one’s watching.

Keep pursuing. Keep persisting.
It’s all adding up. #3DCoaching

[Scott Garvis C.M.A.A. @PocketAD_]

One of the best decisions I ever made was to become a member of the @NIAAA9100 & continue to grow & develop as an athletic administrator! I have a deep sense of gratitude for the relationships I've developed through this organization... Love❤️ the NIAAAA.

[Pete Shambo @ShamboPeter]

@thadbrown7 Great young man from an amazing family! Proud of all he’s accomplished.

[Thad Brown @thadbrown7]

Pat Harris grew up dreaming about making it to #Bills camp as a player.
As many kids from Penfield often do.

Instead, he’s made it as a filmmaker.
The man in charge of Hard Knocks.

Here’s his story
And how Hard Knocks plans to portray the #Bills

https://t.co/cdwhJaQ6nf

[3D Coaches @3DCoaches]

Excellence doesn’t happen by accident, it’s built by design.

The #3DCoaching framework can help you architect a culture of excellence and journey-map a 3D experience for every member of your team.

[Pete Shambo @ShamboPeter]

@NIAAA9100 Well deserved honor! Congratulations Mike