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I wrote this on 17 April 2024. Ster Kinekor reached out for a meeting, but never made it happen, even after I followed up twice with them. I currently feel nothing for their losses & the cinemas they keep closing.
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I'm a serious movie connoisseur, & generally watch my movies at SK, but you guys aren't serious about getting foot traffic in your cinemas, and you're killing your own business.
1. Use mixed pricing: cheap seats during the week and during the day. Expensive seats during high peak times.
2. Your snacks are way too expensive! Please sell snacks cheaper & increase the range. Ppl sneak snacks in coz your snacks are too expensive.
3. Host cool movies from Netflix, Amazon Prime & Showmax on your screens.
4. Host huge sports games on your screens.
5. Thank you for using an idea I came up with years ago, but please punt it every week. Bringing back old classics. Let ppl vote. I'd love to rewatch Infinity War, Titanic, Avatar, Terminator, Bad Boys, etc on the big screen with my kids.
6. Host marathon weeks/months: Harry Potter, Lord of The Rings, The Avengers, MCU, DC Comics, Game of Thrones, etc. Let ppl buy discounted series tickets.
7. Let attendees suggest ideas & movies and series.
8. Offer schools seriously discounted tickets for bringing masses of their kids to watch.
9. Host dress-up movie days & nights. Like we did with Black Panther. Let kids dress up when coming to watch animation movies, offer prizes.
10. Host smart movies & let nerds do recorded case studies after in the cinema, with a moderator.
11. Fund movie critics on YouTube to review movies and push people to attend.
You guys are mentally lazy and are intentionally destroying your own businesses. These 230 workers could easily get their jobs back if you do better.
Use this, don't use this. Hopefully other theatres will use it. Especially the classics, sports games, series, mixed-price tickets & scholars.
Do better, Ster Kinekor. We love you... but you're hurting us!!! π