Xiaoyu Yang

NYU, Integrated Marketing graduate student

[Xiaoyu Yang @Shari103Yang]

@cestwhatuthink A8 Set business objectives (the general one), then media objectives(the specific one), finally related KPIs #NYUdm014

[Arbana Xharra @XharraArbana]

A protester demonstrated on Sunday outside a #Starbucks in #Philadelphia, where the police arrested two black men who were sitting inside.CreditMark Makela/Getty Image @nytimes

[jennifer joyce @JenniJoyceTV]

HAPPENING NOW: @BLMNational protesters and counter protester stand on opposite corners at 18th & spruce street divided by bike officers following the controversial @Starbucks arrest @FOX29philly

[Twitchy Team @TwitchyTeam]

Photo of Philly Starbucks protester with megaphone kicks off caption contest https://t.co/E9ZbulpFvq

[Jeannette Reyes @msnewslady]

Protester asks others to donate money they would’ve spent on @Starbucks coffee to a good cause, organizations that help black and brown people in Philadelphia. @6abc

[Good Morning America @GMA]

FULL INTERVIEW: "I personally apologize..." Starbucks CEO Kevin Johnson one-on-one with @RobinRoberts in his first interview after two black men were handcuffed at a Philadelphia store.

FULL STORY: https://t.co/4CL5j2lPL7

[Starbucks @Starbucks]

We apologize to the two individuals and our customers for what took place at our Philadelphia store on Thursday.

[Xiaoyu Yang @Shari103Yang]

@cestwhatuthink A7 nyuniversity was very attractive to me before I entered school last Sept. The page was neat, bright and uniform. However, it's messy now! Less use of iconic purple! You can feel the change when you scroll through and check the date. #NYUdm014

[Xiaoyu Yang @Shari103Yang]

@cestwhatuthink A6 Personalization("Hi, first name" as email greeting), call to actions(a sale or a review, targeted or untargeted?), content(exclusive? relevant?), subject line and pre-header text, timing and frequency... #NYUdm014

[Xiaoyu Yang @Shari103Yang]

@cestwhatuthink A5 A5 a. Talk to internal and external experts, share insights to each other. b. Attend trade shows and industrial workshops c. Read industry news and follow related Twitter. d.Use multiple analytics tools and especially focus on the target #NYUdm014

[Xiaoyu Yang @Shari103Yang]

@cestwhatuthink A4 To track all the analytics, use different types of social media analytics tools, rather than just a single one. It sounds complicated but effective. And the final analysis focus on the metrics, (1)followers (2)impressions (3)engagement (4)clicks/traffic (5)mentions. #NYUdm014

[Xiaoyu Yang @Shari103Yang]

@cestwhatuthink A3 As mentioned, live videos get more interactions than regular videos, marketers can invite spokesperson to share user experiences through live video. Create more interactions between audience, like Q&A. Also, go live immediately when related breaking news happens. #NYUdm014

[Ad Age @adage]

#SuperBowl ad review: We laughed, we cried, we cringed https://t.co/2dYW0paHUJ

[Xiaoyu Yang @Shari103Yang]

@cestwhatuthink A2 When I use Instagram, Amazon sponsored post about my leftover shopping cart items shows up. It reminds me the items I have forgotten, so I immediately click the link to buy. That's my great mobile experiences created by marketers. #NYUdm014

[Xiaoyu Yang @Shari103Yang]

@cestwhatuthink A1 I would like to focus on the relatively fresh issue - Social Media. Especially for different industries, how to flexibly apply the strategies we will learn in class. Try to have a practical way of thinking. #NYUdm014

[Xiaoyu Yang @Shari103Yang]

Wikipedia has a ton of money. So why is it begging you to donate yours? #NYUCampaigns https://t.co/LfVVDOnAyK

[Xiaoyu Yang @Shari103Yang]

Uber focus on the crushing traffic jams in Asia #NYUCampaigns https://t.co/yPf84gqyzs

[Xiaoyu Yang @Shari103Yang]

Olympic star who has an impressive life story is the ideal spokesman for sports brand #NYUCampaigns https://t.co/lM1J8XEZyP

[Xiaoyu Yang @Shari103Yang]

Great ideas for storytelling Ads - Orbit Gum Saves You From Sticky Situations #NYUCampaigns https://t.co/s0pNnk3Wjf

[Xiaoyu Yang @Shari103Yang]

A bad example for marketers to be careful #NYUCampaigns https://t.co/MU2KEHuVR3