Sharon Toerek

IP and marketing lawyer, focused on the U.S. ad and marketing industry. Author of the Legal+Creative Agency Protection System. Lover of movies, fashion and CLE.

[Sharon Toerek @SharonToerek]

Most agencies don’t have a relationship problem. They have a consistency problem. Jesse Lipson of Levitate joins The Innovative Agency Podcast to share how AI can help agencies stay authentically connected without sounding automated. Learn more: https://t.co/rn9zh8nHeJ

[Sharon Toerek @SharonToerek]

Ever wonder if acquisition could fuel your agency’s next stage of growth? Scott Brandon of The EVOQ Group shares how buying the right agencies became his not-so-secret advantage on The Innovative Agency Podcast. Listen here: https://t.co/rn9zh8nHeJ

[Sharon Toerek @SharonToerek]

What actually gets an agency shortlisted today? Robin and Steve Boehler of Mercer Island Group reveal how agencies can stand out without sounding like everyone else. Check it out on The Innovative Agency Podcast here: https://t.co/rn9zh8nHeJ

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AI isn’t the challenge. Operationalizing it is. On this episode of The Innovative Agency Podcast, Matt Cyr of Loop reveals what’s actually working (and what’s not) when agencies put AI into practice: https://t.co/rn9zh8nHeJ

[Sharon Toerek @SharonToerek]

Think accessibility is just about avoiding litigation? Mike Barton of AudioEye reveals how it can boost your client’s SEO, customer loyalty, and market reach. Listen here on The Innovative Agency Podcast: https://t.co/rn9zh8nHeJ

[Sharon Toerek @SharonToerek]

On this episode of The Innovative Agency Podcast, Roger Nairn explains why long-form content, especially podcasts, wins in today’s noisy market: https://t.co/rn9zh8nHeJ

[Sharon Toerek @SharonToerek]

Are your agency’s assets protected beyond lead generation? Learn how Shamir Duverseau approaches post-click trust, retention, and legal protection for agencies in this episode of The Innovative Agency Podcast: https://t.co/rn9zh8nHeJ

[Sharon Toerek @SharonToerek]

What happens when an agency invests in its own IP along with client work? Greg Beauchamp breaks down how Bindery blends filmmaking with branded content to unlock new revenue streams in this episode of The Innovative Agency Podcast: https://t.co/rn9zh8nHeJ

[Sharon Toerek @SharonToerek]

If you’ve struggled to make customer engagement stick, this episode of The Innovative Agency with Derek Gwaltney of Atlas Experiences reveals how to drive real business outcomes through memorable engagement: https://t.co/rn9zh8nHeJ

[Sharon Toerek @SharonToerek]

Agencies are struggling because their message isn’t clear enough to cut through the noise. Doug Zanger breaks down how indie agencies can build visibility + confidence on this episode of The Innovative Agency Podcast: https://t.co/rn9zh8nHeJ

[Sharon Toerek @SharonToerek]

What does it mean to be “innovative” as an agency in 2026? In this episode of The Innovative Agency Podcast, Jeff Brecker of Siberia challenges us to look past the AI hype and truly solve business problems:

[Sharon Toerek @SharonToerek]

AI is changing agency operations but it doesn’t have to threaten your profitability. Jody Grunden shares how agency leaders can rethink pricing, forecasting, and financial strategy to turn disruption into opportunity. Listen here: https://t.co/rn9zh8nHeJ

[Sharon Toerek @SharonToerek]

Wondering how your agency can navigate AI’s impact on video production and client expectations? Tim Bradley of Pennant Video explains how agencies can embrace AI tools without losing authenticity, creativity, or trust. Listen now: https://t.co/rn9zh8nHeJ

[Sharon Toerek @SharonToerek]

It’s not just about getting the download. It’s about engaging users for the long haul. Listen in as Zino Rost van Tonningen talks reward-based marketing strategies for sustainable success in mobile and gaming: https://t.co/rn9zh8nHeJ

[Sharon Toerek @SharonToerek]

Hourly billing doesn’t just limit revenue, it can limit how clients perceive your expertise. Jonathan Stark reveals how agencies can lead business-driven pricing conversations that focus on impact, not effort. Listen here: https://t.co/rn9zh8nHeJ

[Sharon Toerek @SharonToerek]

Ready to scale your agency’s output and maintain trust with your clients? Hear Nick Usborne of Story Aligned break down the balance between speed and quality in AI-powered storytelling in this episode of The Innovative Agency Podcast: https://t.co/rn9zh8nHeJ

[Sharon Toerek @SharonToerek]

The real risk of AI isn’t bad content. It's becoming indistinguishable. David Ebner of Content Workshop joins Sharon Toerek to explain why storytelling is still your agency’s greatest competitive advantage. Listen to The Innovative Agency Podcast here: https://t.co/lngTBcOkCD

[Sharon Toerek @SharonToerek]

Ever wondered if agency profit problems are really about pricing, or something deeper? Marcel Petitpas of Parakeeto breaks down the real causes and solutions in this week’s episode of The Innovative Agency Podcast: https://t.co/rn9zh8nHeJ

[Sharon Toerek @SharonToerek]

Agency succession can feel daunting, but Christy and Whit Hiler of Cornett share why it’s about vision, trust, and knowing when it’s your moment to step up. Learn more on this episode of The Innovative Agency Podcast: https://t.co/rn9zh8nHeJ

[Sharon Toerek @SharonToerek]

If you’re struggling to show your clients the ROI on branding, this Innovative Agency Podcast episode with Marc Rust walks through how to connect the dots between brand, culture, and cash: https://t.co/rn9zh8nHeJ