Shawn C. Anderson

[Shawn C. Anderson @ShawnAnderson02]

Marketing & Technology (MarTech) can be a rocky relationship; however, are extremely powerful when matched correctly. In this blog, our team of experts breaks down the complex landscape revealing strategies to turn challenges into opportunities. 
#martech https://t.co/usfrykigcm

[Shawn C. Anderson @ShawnAnderson02]

Remember IoT before AI? The automotive industry does; they continue to "connect" vehicles gathering telematics to real-time data. Learn how data as a product is transforming the landscape: https://t.co/rWxY5G8ENo
#Automotive #Data #Tech #iot https://t.co/rWxY5G8ENo

[Shawn C. Anderson @ShawnAnderson02]

Listen to Maggie Le, Head of Sales Operations and Advertising at Immediate in London, highlighting how our partnership has helped streamline their operations. Read the full story: https://t.co/BvdFjV5pDG https://t.co/EZMHbA0RYO

[Shawn C. Anderson @ShawnAnderson02]

Can AI outsmart your CRM? What about Data, Security, Speed to Market? From ditching CRMs entirely to embedding AI into existing solutions, the race is on. https://t.co/OoUsHx2o2I
#AI #artificalintelligence #security https://t.co/JcYcU68r1S

[Shawn C. Anderson @ShawnAnderson02]

Solutions that understand your question pull in the most relevant data and provide precise and actionable answers; that is RAG (#AI) in action. @Nate Raymond shares how AI is transforming the energy industry: https://t.co/pOIWnHt08Z
#Energy #RAG https://t.co/pOIWnHt08Z

[Shawn C. Anderson @ShawnAnderson02]

Credera's AI Maturity Assessment is designed to help you measure and improve your AI capabilities across technology, data, strategy, and more. Take the assessment here: https://t.co/8JYe977xaH

#AI #ArtificialIntelligence #Tech https://t.co/8JYe977xaH

[Shawn C. Anderson @ShawnAnderson02]

@Credera has officially been awarded a position on the G-Cloud 14 Framework (Lot 3) and is one of only 42 suppliers on G-Cloud Lot 4!

[Shawn C. Anderson @ShawnAnderson02]

In a new article on Medium, Credera Engineer Cameron Tittle explains why microservices can sometimes be the wrong choice and have the potential to hinder your team's delivery. #cloud #architecture #application #development #azure #aws #gcp https://t.co/LqUdgl8gVE

[Shawn C. Anderson @ShawnAnderson02]

In our final report of our Savvy CMO series. We discuss our findings that 80% of CMOs grapple with a digital skills gap. So let's dive into our framework, which focuses on helping marketing leaders tackle the issue. #cmo #martech #framework #data https://t.co/vO3uOhkVIu

[Shawn C. Anderson @ShawnAnderson02]

"Data monetization" is the process of extracting, refining, and using raw materials to create a product that can be monetized. We outline three potential data monetization strategies we’ve found useful when partnering with clients. #data #monetization https://t.co/c8COx7QvSp

[Shawn C. Anderson @ShawnAnderson02]

The Adobe Summit is one of the year's most significant marketing technology events. Our current article unveils some key takeaways from the 2023 event. #martech #adobe #marketing https://t.co/0buZELnhmL

[Shawn C. Anderson @ShawnAnderson02]

This was a good read on how to use ChatGPT in a real-life end-to-end data science project. #chatgpt #ai #data https://t.co/Giqgp90Ucu

[Shawn C. Anderson @ShawnAnderson02]

In this blog, MarTech expert Tom Potts explores how psychological quirks are used in everyday life, how they can be applied to marketing, and provides examples of brands putting them into practice. #martech #marketing #b2c #customer https://t.co/sWGNG6DiiF

[Shawn C. Anderson @ShawnAnderson02]

With the recent lawsuit against Google, how should organizations react? In this episode of Technology Tangents, Jason Goth & Vincent Yates discuss the implications of personalized marketing and the shift to utilizing first-party data. #google #chatgpt https://t.co/V5RVtfRu3s

[Shawn C. Anderson @ShawnAnderson02]

Yash Nag walks us through a day in his life as a young consultant in his latest article with the Management Consultancies Association (#MCA) #consulting #analyst #culture https://t.co/QFdUV6Tg5d

[Shawn C. Anderson @ShawnAnderson02]

In his latest article on Medium, Credera UK Engineer Lanre Bakare explores the topic of web scraping and how it can help you extract data from websites quickly and efficiently. #data #web # #analytics https://t.co/wZAsTpbI91

[Shawn C. Anderson @ShawnAnderson02]

Credera Veterans Network (#CVN), a group of Credera employees whose goal is to help veterans at Credera feel a sense of community at the firm, reflect on key attributes from their military experiences. #culture #skills #consulting https://t.co/8oHDNH5uGb

[Shawn C. Anderson @ShawnAnderson02]

In the final installment of our Savvy CMO Survey, “How to Solve the Digital Skills Gap,” we tackle the skill gaps CMOs see across their teams and introduce our framework to address them. #cmo #martech #marketing #digtial https://t.co/GxKblSjk6H

[Shawn C. Anderson @ShawnAnderson02]

On 21st March, Credera hosted its second CDO Dinner at Soho House in London. In this blog, Chief Data Officer Ian Thomas shared some of the key talking points from this year's event #cdo #data #insights https://t.co/DPlDvs6Ls3

[Shawn C. Anderson @ShawnAnderson02]

On 19th April, AI Lead Adarsh Panda and AWS MLOps Lead Naveen Swaminathan will speak at the AWS Deep Dive Days (D3) event in London.
#aws #martech #data
Sign up for the event here: https://t.co/Wmq4XEd7ZN https://t.co/cgA6KSLZi2