Adrianne Pasquarelli

Covering retail and finance for @adage. Formerly with @CrainsNewYork.

[Adrianne Pasquarelli @SheLikesToShop]

This 90-second ad is a pricey #SuperBowl debut for Novo Nordisk, which is spending some $12 million to talk about risks and side effects alone.

[Adrianne Pasquarelli @SheLikesToShop]

Early reads on the Novartis #SBLX “Relax Your Tight End” ad showed 52.6% of people had intense positive emotional response, per AI-powered platform DAIVID. This is a second #SuperBowl ad appearance from the pharma brand.

[Adrianne Pasquarelli @SheLikesToShop]

More on Levi's first #SuperBowl ad in 23 years

https://t.co/hDSGZzDJTf

[Adrianne Pasquarelli @SheLikesToShop]

Pepsi was an early winner of #SuperBowl ad releases this year, seeing higher engagement, likes and shares than other brands according to social listening data.

[Adrianne Pasquarelli @SheLikesToShop]

This is a first #SuperBowl ad for Ro, which is one of several health care and pharma brands investing in the game. It’s become one of the game’s biggest brand categories. Here’s why: https://t.co/RP1CteUYF9

[Adrianne Pasquarelli @SheLikesToShop]

State Farm is becoming a #SuperBowl regular. Marketing execs say the game “just allows us to make the money go farther.” This year they’re trying to reach every age group with a celebrity for everyone. #SBLX

https://t.co/tlOpEB9u9H

[Adrianne Pasquarelli @SheLikesToShop]

Manscaped gets the PuppyMonkeyBaby Award this year for weird. #SBLX #SuperBowl

[Adrianne Pasquarelli @SheLikesToShop]

@DannyGroner Thanks!

[Adrianne Pasquarelli @SheLikesToShop]

Expect to see more massive media buys from @HomesDotCom after #SuperBowl as this is only the beginning of its campaign. Read more:
https://t.co/qZPaUh9bJh

[Adrianne Pasquarelli @SheLikesToShop]

@HomesDotCom was acquired three years ago by CoStar Group, and is the sister brand to https://t.co/Jkf1QuAeGi #SuperBowl

[Adrianne Pasquarelli @SheLikesToShop]

Temu again?! The #SuperBowl spot from Temu, which ran three times, was created in-house this year.

[Adrianne Pasquarelli @SheLikesToShop]

By focusing on oncology in its #SuperBowl ad, Pfizer positions its 175-year-history for the future as it prepares to dedicate 40% of its R&D to cancer treatment. Read more:
https://t.co/s2oO7Gcxeh

[Adrianne Pasquarelli @SheLikesToShop]

This is the first corporate brand #SuperBowl spot for Pfizer, which ran an Advil ad back in 2016.

[Adrianne Pasquarelli @SheLikesToShop]

This is a first #SuperBowl buy for Etsy. The brand decided to air right before the #HalftimeShow to attract “the broadest audience possible,” the company told @AdAge.

[Adrianne Pasquarelli @SheLikesToShop]

Outdoors retailer Bass Pro Shops is becoming a #SuperBowl regular. The brand had spots in 2021 and 2023 and now this year.

[Adrianne Pasquarelli @SheLikesToShop]

A new agency-72andSunny-worked with E-Trade for #SuperBowl this year but it brought back the same baby, this time with a pickleball racquet.

[Adrianne Pasquarelli @SheLikesToShop]

After last year’s #SuperBowl debut, Temu’s awareness skyrocketed and it became the most downloaded app in the U.S within weeks, with daily users surging 79% to 10.5 million from Dec. to late Feb.

[Adrianne Pasquarelli @SheLikesToShop]

My 12-year-old on Tina Fey in the #SuperBowl ad for https://t.co/gQInQ1IWWd: Look it's that lady from Mean Girls!

[Adrianne Pasquarelli @SheLikesToShop]

This is the first of three #SuperBowl spots for @HomesDotCom as it relaunches its brand. What do you think of its choice of celeb spokespeople?

[Adrianne Pasquarelli @SheLikesToShop]

This is the third consecutive #SuperBowl buy for https://t.co/gQInQ1IWWd. This year’s Tina Fey-focused spot more than doubles the celebrity count of last year’s ad.