Shem Osumo | Retention

Customer retention for Shopify brands. Klaviyo email and lifecycle marketing. 4x Klaviyo certified. Planning workbook below, $9, credited to projects of $150+.

[Peloran | E-commerce Sales & Customer Intelligence @peloranapp]

@shemosumo It's crucial to not only plan but also to simulate your flows before going live. Consider using Klaviyo's preview feature to test different scenarios and ensure your segments are correctly targeted. This can help you catch potential issues that might not be obvious on paper.

[Shem Osumo | Retention @ShemOsumo]

Klaviyo Flow Planning Workbook: trigger, audience, exclusions, timing, message goal, exit.

$9, credited toward a $150+ project if you hire me.

Link in comments.

[Shem Osumo | Retention @ShemOsumo]

Plan on paper, build in Klaviyo.

A mistake is cheaper to fix in a document than in a live flow sending to your whole list.

Workbook link is in my profile.

[Shem Osumo | Retention @ShemOsumo]

Post-purchase flow in four messages: thank you, how to use it, ask for a review, suggest what goes with it.

No coupon required.

Workbook link in my bio.

[Shem Osumo | Retention @ShemOsumo]

Ask for a review after the customer has had time to use the product, not the day it ships.

Timing decides whether you get a thoughtful review or silence.

Klaviyo workbook: link in my bio.

[Shem Osumo | Retention @ShemOsumo]

Week 1 done. Topics so far: welcome flow, abandoned cart, repeat buyers.

Which Klaviyo flow gives you the most trouble? I will cover the top answer next week.

Workbook link is in my profile.

[Shem Osumo | Retention @ShemOsumo]

Store owners: which flow are you least sure about?

Welcome, cart, browse, post-purchase or winback. I am picking topics from your answers.

$9 planning workbook, link in bio.

[Shem Osumo | Retention @ShemOsumo]

Cart abandoner: nearly bought.
Browse abandoner: curious.

They need different emails, different timing, different tone.

Planning workbook ($9) is in my bio.

[Shem Osumo | Retention @ShemOsumo]

Browse abandonment tip: show the product they viewed plus two related ones.

Skip the heavy discount. They have not decided they want it yet.

I plan these in my workbook. Link in bio.

[Shem Osumo | Retention @ShemOsumo]

What planning a welcome flow looks like:

Trigger: joins list
Enters: new subscribers
Excluded: past buyers
Timing: now, day 2, day 4
Exit: orders or finishes

$9 workbook, credited to a $150+ project. Link in comments.

[Maryann |Klaviyo Email Marketer @abonyi_maryann]

Your success will trigger a lot of people’s insecurities.
That’s their problem not yours.

[Shem Osumo | Retention @ShemOsumo]

Before you build any flow, answer five things:

What happened?
Who should get this?
Who should not?
What should they do next?
When do they leave?

Klaviyo workbook: link in my bio.

[Shem Osumo | Retention @ShemOsumo]

Five planned flows beat twenty-five random ones.

Welcome, cart, browse, post-purchase, winback. Get those right first.

$9 planning workbook, link in bio.

[Shem Osumo | Retention @ShemOsumo]

Every flow needs an exit.

If a customer buys, they should stop getting "you forgot something" emails. Check yours today.

Workbook link in my bio.

[Shem Osumo | Retention @ShemOsumo]

Customer buys, then gets "you forgot something in your cart."

That is a missing exit or filter. Check your abandoned cart flow today.

Planning workbook ($9) is in my bio.

[Shem Osumo | Retention @ShemOsumo]

Three filters worth having on most flows:

Bought since trigger
Currently in another flow
Emailed in the last few days

I plan these in my workbook. Link in bio.

[Shem Osumo | Retention @ShemOsumo]

Why do first-time buyers not return?

Look at what they receive in the 30 days after the order. For many stores, the answer is nothing.

I plan these in my workbook. Link in bio.

[Shem Osumo | Retention @ShemOsumo]

Time your follow-up to the product.

A bottle that lasts 60 days needs a reorder email around day 50. A phone case may never need one. One generic email for both is a planning mistake.

Workbook link is in my profile.

[Shem Osumo | Retention @ShemOsumo]

Customers abandon carts over shipping costs, surprise fees, doubts, or plain distraction.

A discount fixes one of those. Start with a reminder before you give away margin.

Klaviyo workbook: link in my bio.

[Shem Osumo | Retention @ShemOsumo]

Abandoned cart sequence:

Email 1: reminder
Email 2: answer the biggest objection (shipping, returns, sizing)
Email 3: incentive, if needed

Planning workbook ($9) is in my bio.