Segun Otulana

Curator of information on all things AI, GTM, Tech | Hobbyist phone photographer

[Segun Otulana @Sheqs_S]

ARCON-certified copywriter from @02academylagos 🎊

My 2024 Christmas gift to myself. I remember hearing about this school from a mentor in early 2022 and when I checked the fees, I was wowed. It was a HUGE amount then for me.

But …

[Segun Otulana @Sheqs_S]

Too high bro 😭

[george @StokeyyG2]

The dopamine of scrolling through Twitter after a Lionel Messi World Cup hat-trick…

[Segun Otulana @Sheqs_S]

@marigawept You no lie idolo

[José Miguel Polanco ⭐️⭐️⭐️ @josepolanco10]

December 18, 2022. 34 year old Leo Messi will win the World Cup and become the greatest player of all times. Check back with me in 7 years.

[Sir Eazi @mreazi]

Messi my 🐐

[Segun Otulana @Sheqs_S]

@daveisfc @Tombra_ye @Nsukka_okpa 🤣🤣🤣

[Segun Otulana @Sheqs_S]

@JamalRotimi @Tombra_ye @Nsukka_okpa On God!

[Vikrant Patankar @vikpat]

I'm starting a series on how to make videos like me. Enjoy.

Episode 1: A Simple Idea

[Segun Otulana @Sheqs_S]

@winstondoodles @FT That’s literally what villains do silly

[johnna paige. @lowkeyjohnnap]

Please get addicted to thinking everything will always work out for you.

[Ghost 👨🏽‍💻🇨🇦 @Madridghost1]

They tell you communication is the key to a long marriage After 30 years, I've found that's only half true. The real glue is something most people are afraid to do.

Man shares

[Segun Otulana @Sheqs_S]

So beautiful

[Tim Yakubson @tim_yakubson]

“How do I actually become a GTM Engineer?”

I sat down to document the 5 steps (and skills) it takes.

(bookmark this)

1. Use your background as a wedge.

Every killer GTME I know started with either:

• Sales acumen (SDR, AE, BDR)
• Or technical skill (no-code, API, scraping)

One or the other. Sometimes both.

My advice:

Don’t “become” something new. Leverage where you’ve ALREADY been. It becomes your competitive edge when building GTM systems.

2. Learn web scraping inside-out.

GTM Engineers live and die by their ability to pull data from any site.

Start with Instant Data Scraper. Then graduate to PhantomBuster, Apify, Outscraper, and others.

Pro tip... use Unlock Clay GPT (comment “GPT” and I’ll send it to you!) to figure out which tool fits which use case.

E.g., Google Maps = Outscraper. LinkedIn Sales Nav = Prospeo.

The best GTMEs are situationally fluent in tool selection.

3. Build inside Clay (DO THE THING).

Scraped data is useless if you don’t know how to action it.

Practice with real tables.

Try these enrichments:

• Write to other table
• Email waterfalls
• Lookup multiple rows in other tables
• Claygent
• Formula
• find people / find companies

4. Get 2–3 mini wins under your belt.

At this point, you’re dangerous, but unproven.

Find a few folks and offer to build Clay systems for the cost of tools + a testimonial.

5. Go outbound.

Most GTME roles aren’t even posted. They’re created.

Set up automations that alert you when a company mentions “Clay,” “GTM,” or “automation” in their job board. DM me if you want to see my tutorial for how to do this.

Scrape agency directories, enrich them in Clay, then message founders directly. Again, DM me & I’ll share how.

Someone WILL say yes. This role is new. Most companies don’t even know how to interview for it.

That’s your opportunity.

[Sean Wilson @Seannywilson]

The speed at which GTM is evolving is wild.

Here's a quick snapshot of how we're evolving with Claude Code ⬇️

Not long ago, we were writing copy manually and spending hours in Clay.

Now, you can vibe your way to results like the top .01%.

In just 30 minutes, I:

↳ Mapped, qualified, and scored an entire TAM with DiscoLike.
↳ Found all relevant people with Prospeo, AI Ark, and BlitzAPI.
↳Filtered down to those with certain job openings using PredictLeads.
↳ Enriched all data with Icypeas, BetterContact, LeadMagic + more
↳ Used Exa for deep research (announcements, social activity, new hires)
↳ Layered on Parallel Web Systems on top for more data (acquisitions, funding, product launches, financial reports)
↳ Crafted 10/10 copy all of this data and our own skills
↳ Pushed it all to Instantly

All inside of Deepline. All inside of Claude Code.

Something that used to take days was handled within minutes with flawless execution.

AGI is pretty much here. Hope you're keeping up!

[Segun Otulana @Sheqs_S]

I’m building a financial advisor.

It doesn’t charge me.

It doesn’t have a LinkedIn.

It’s Claude. And it knows more about my money than my bank does.

Here’s how it works.

Every month, I feed it my bank statement from multiple different banks I used actively.

During the month, I also update on spending decisions I’m considering, things I already bought, stuff I’m not sure about.

By end of month, it has enough context to actually judge.

Some key points we examine are:

- What was wasteful.
- What was smart.
- What pattern is forming.

Then we plan how to do better the next month.

It’s essentially a manual process.

I don’t have an MCP connection to my bank app.

But that’s fine — the friction is part of it.

The act of feeding it the data forces me to look at the data.

I started on this out of a desire to regiment my financial habit.

See, I grew up around poverty.

At multiple different times in my life too, I have lived through it.

And I’ve been thinking about something someone said recently — that you can learn from poverty the same way you learn from success.

You study the patterns.

Not to judge, but to map.

What decisions, repeated over time, compounded into that outcome?

And then you build a life that structurally avoids those forks.

By and large, that’s what the Claude finance thing is, really.

Not budgeting. Pattern interruption.

I’m trying to catch myself before the fork.

Every month.

[Segun Otulana @Sheqs_S]

@Diamie_x @Mike_M_Klotz I mean it worked for me 🤙🏾

[Segun Otulana @Sheqs_S]

Tried ts this morning and gave up after 10 seconds

Make I deploy my standard dey go jeje

[Segun Otulana @Sheqs_S]

Saving for later 🌚

[Segun Otulana @Sheqs_S]

Woke up this morning and the first thing my brain served me was an ad.

A guy.

Asian-looking. He was holding two TV screens.

One said NEW. The other said AGEN.

He was selling me a machine to keep sleeping inside my own dream.

I was standing at the wash-basin brushing my teeth.

I remember my first thought was “what kind of new-age fantasy bs is this.”

And I told the Asian guy in my subconscious to get away from me.

And then I thought again.

Wait

Why is there a stranger in my bathroom at 6:30am?

And then a new thought hit me

I’m seeing an ad - meaning I’m on a free plan…

But why am I thinking about “plan” in the first place.

What is happening?

All of these rumination lasted - while I stood brush in mouth - under 2 minutes.

I finally clicked that somewhere between me getting up from bed and walking to the bathroom just some 3 feet away, my brain had conjured a dystopian world.

Humans and AI — blended. Cyber-something.

Running cognition on subscription tiers.

The premium plan gets you clean thoughts, a clear mind, a fresh start every morning.

For the free plan? You get the ads.

Like the Asian dude trying to sell me a device to continue my sleep while being physically awake.

And I, apparently, had defaulted on my payment.

I don’t know what this says about the world we’re building.

But I know this:

My sleeping brain understood the business model before my waking one did.

And

I’d never sleep by 3:40 am to wake up just past 6 am again.

[Segun Otulana @Sheqs_S]

“On God”

I ain’t even gon lie

[Straight Shooter @TheStr8Shooters]

@NickStillHere (*Your date sets up a camera*)

[Segun Otulana @Sheqs_S]

I’ll forever appreciate guys like this

Thanks for sharing ⚡️