Sheriffdeen Leke Soleye

Performance Marketer & Growth Strategist | Google/Meta Ads Specialist | Driving Digital Success 📈

[Sheriffdeen Leke Soleye @Sheriff_Soleye]

I want to be honest about something because I think too many people on this app only show the highlights.

[Sheriffdeen Leke Soleye @Sheriff_Soleye]

Then: 13 campaigns rebuilt across Google + Bing. Launched in sequence — fix tracking first, get feed approved, then turn on spend.
More spend never fixes a broken foundation. Audit first. Scale second.

[Sheriffdeen Leke Soleye @Sheriff_Soleye]

I audited a $2,500/mo Google Ads account. Found 3 things silently killing it. Here's the full breakdown:
1/ 683 clicks. Zero conversions recorded. Not because people weren't buying. GTM wasn't firing on the checkout subdomain. Every purchase was invisible.

[Sheriffdeen Leke Soleye @Sheriff_Soleye]

3/ Performance Max was running with full budget and zero targeting control. Paused it. Split the budget into Standard Shopping campaigns where we could actually see what was happening.

[Sheriffdeen Leke Soleye @Sheriff_Soleye]

Sometimes, it looks as if we performed magic when we leverage customers' feedback.

[Sheriffdeen Leke Soleye @Sheriff_Soleye]

This March, we spent $1,192 on Meta Ads in one of our campaigns. This spend is almost the same amount as we spent in February, but the ads worked a little harder for us this time. Leads increased from 31 to 33, and the cost per lead dropped, which is always a win.

[Sheriffdeen Leke Soleye @Sheriff_Soleye]

If you are launching a new business or pivoting an existing.

Take these steps now.

Go to Google and search for business model canvas.

You'll find a simple one-page template divided into nine boxes. It looks too simple or irrelevant, but trust me, it is a growth driver.

[Sheriffdeen Leke Soleye @Sheriff_Soleye]

It is not time to automate your business when you don't have an efficient system. Focus on real results first.

[SLS BRIDGE SOLUTIONS @SLSBridge002]

Most B2B ad campaigns fail because they focus on the wrong metric.

Learn how CPL, CPA & ROAS should work together 👇
https://t.co/eKjKtXF1K5

#B2BMarketing #PaidAds

[Sheriffdeen Leke Soleye @Sheriff_Soleye]

Affiliate marketing explained: partners promote products and earn commissions on every sale. A win-win strategy for boosting revenue and brand reach! #AffiliateMarketing #OnlineBusiness

[Sheriffdeen Leke Soleye @Sheriff_Soleye]

Turn window shoppers into buyers. Retargeting with discounts brings back cart abandoners. See how Temu uses random promos to boost sales! #MarketingTips #Retargeting

[Sheriffdeen Leke Soleye @Sheriff_Soleye]

Clients care about one thing: revenue. Make sure your marketing campaigns deliver real ROI, not just vanity metrics. Show them the money. #MarketingROI #RevenueGeneration

[Sheriffdeen Leke Soleye @Sheriff_Soleye]

Low click-through rates? That means your ads aren't working. It's on you to make them effective. #Advertising #MarketingTips

[Sheriffdeen Leke Soleye @Sheriff_Soleye]

Performance marketing looks hard, but the barrier to entry is surprisingly low. All it takes is seriousness, the right mindset, and a lot of grit. #PerformanceMarketing #DigitalMarketing

[Sheriffdeen Leke Soleye @Sheriff_Soleye]

Want a clear, step-by-step guide to performance marketing without the course sales pitch? This workshop breaks it all down for self-learners. #PerformanceMarketing #MarketingWorkshop

[Sheriffdeen Leke Soleye @Sheriff_Soleye]

Marketing is evolving. It's not just ad setup anymore—it's about strategic thinking and driving real performance. Are you ready for the shift? #MarketingStrategy #PerformanceMarketing

[Sheriffdeen Leke Soleye @Sheriff_Soleye]

Forget vanity metrics. Focus on tangible results and making money. Core principles drive real success, not just reach and impressions. #BusinessGrowth #ResultsDriven

[Sheriffdeen Leke Soleye @Sheriff_Soleye]

Are stores using your CCTV data for targeted ads without consent? This video exposes the unethical side of in-store marketing. #PrivacyMatters #DataEthics

[Sheriffdeen Leke Soleye @Sheriff_Soleye]

Marketers supercharge campaigns using tools like Google Analytics, Meta Ads Manager, and Mailchimp to precisely track performance. Are you? #MarketingTools #Analytics