Sonam sherpa

Never back down, never lose hope, carve every surface like water

[Sonam sherpa @Sherpa360]

@kfc no wonder why plastic thread in my chicken rice bowl.. What is this? #notsafe

[Franky Shaw @frankyecom]

Drama ads aren’t just for women.

That might be one of the dumbest assumptions in advertising right now.

Men will watch drama.

You just have to give them a reason to care.

And one of the easiest ways to get a man emotionally invested is to put him in a situation that hits his ego.

He feels himself getting weaker.

His hair is disappearing.

He can’t keep up with the younger guys anymore.

His wife doesn’t look at him the same way.

He’s embarrassed by something he would never admit out loud.

That’s your hook.

But the mistake is revealing the product immediately.

Let the story breathe.

Let the insecurity build.

Let the viewer wonder what happens next.

Then, at the end, reveal the bigger picture.

Because the story was never really about the product.

It was about confidence.

Identity.

His relationship.

Getting older.

Feeling like himself again.

That’s what makes drama so powerful.

Almost any product can become a prop inside a story that actually means something.

The product is the mechanism.

The story is the reason to watch.

And this is where watch time becomes a massive creative advantage.

If you can get someone to watch 30, 45, 60+ seconds instead of 2 seconds, you’re creating dramatically more opportunity for Meta to learn who is actually responding to your creative.

More watch time.

More engagement.

More shares.

More signals.

And potentially more efficient acquisition as the system finds people who respond to that type of content.

That’s the part people miss.

The goal isn’t just to make an ad people click.

The goal is to make an ad people watch, finish, and send to someone else.

Because when the story earns the attention, you get something traditional UGC rarely gives you:

Time.

And time is one of the most valuable things you can get in advertising.

You just can’t directly buy it…

People can just swipe right past your ad…

You have to convince the customer to give it to you.

[Sonam sherpa @Sherpa360]

@Swiggy @instamart_it hi Swiggy I order almost everything from you guys but when it comes to food delivery why there is a huge gap interns of customer service. Need help with an issue

[Sonam sherpa @Sherpa360]

@Crocs it’s been more than a week my return request still is in pending status have called your customer care multiple times but seems like they are only there to read the script with the same response #help #crocs #crocsindia

[Sonam sherpa @Sherpa360]

@DelhiPolice Shame on you guys

[Sonam sherpa @Sherpa360]

#BoycottBollywood

[Cockroaches of India @CJP_for_India]

Dharmendra Pradhan must resign 🥺

[Sonam sherpa @Sherpa360]

@CrocsIndia hi I haven’t heard raise a return request and it’s been three days there is still no update on the request

[Sonam sherpa @Sherpa360]

@sjlazars @IndiGo6E @MoCA_GoI @IndiGo6E is taking India government for granted #governmentfoindia #DGCA

[Sonam sherpa @Sherpa360]

@IndiGo6E Will @IndiGo6E pay compensation to its customers like cab fare stay etc? Apologising to customers is not enough it won’t pay the bills

[Sonam sherpa @Sherpa360]

Still waiting to get assisted, what is going on?

[Sonam sherpa @Sherpa360]

Hi ⁦@Swiggy⁩ ⁦@SwiggyCares⁩ it’s been 10mins still waiting seems like once the purchase is done you guys don’t give a shit.

[Sonam sherpa @Sherpa360]

Still waiting

[Sonam sherpa @Sherpa360]

@airtelindia @airtelnews is this what I get for what I pay? Where is rest of the speed gone?

[Sonam sherpa @Sherpa360]

@grok @nabilajamal_ But why is a deputy CM intervening in a police raid? And what is the overall sentiment?

[Sonam sherpa @Sherpa360]

@nitin_gadkari From when can we expect petrol at 15/liter?

[Sonam sherpa @Sherpa360]

@JioHotstar This app is only and only meant to serve ads

[Sonam sherpa @Sherpa360]

@airtelindia @Airtel_Presence your Internet is not working since 12 hours, we got job to do. Why this failure again and again? Hopeless

[Sonam sherpa @Sherpa360]

@AppleSupport @apple I have iPhone 13 have updated to iso 18.5 recently and now I am getting greenline issues. The phone has no physical damage it’s almost new.. it’s been almost 3 years. Durability is questionable, how can I even plan to buy another apple device? #greenline

[Sonam sherpa @Sherpa360]

@bankofbaroda what a useless app you have build? I can’t even check my account balance none of the details are available, all service seems to not working. Garbage