ShifTHR Media

A network of media professionals shifting the narrative on tobacco harm reduction and driving media innovation in equitable drug reporting.

[CAPHRA (Coalition of AP Harm Reduction Advocates) @caphraorg]

Illicit supply now dominates, weakening age checks, product standards, and safety controls. #Australia #IllicitMarket #HealthForAll https://t.co/GSjOq9V9SQ

[Africa Consumer Advocacy Foundation @Africa_Consumer]

Harm reduction is not a compromise- its a public health strategy backed by decades of research💯

#tobaccoharmreduction #tobaccobill

[Prof Marewa Glover @MarewaGlover]

It gets tiresome when family, friends and even strangers on the street go on at you ‘oh why are you vaping? It’s as bad as smoking you know.’ Mothers are having a cry because their grown sons are vaping. Some GPs acknowledge smoking is dropping but ‘now people are vaping. That’s not good either.’ Or worse, people make fun of you, look at you like you’re an idiot. Anti-nicotine researchers keep getting funding to pump out weak biased op eds and so-called scientific studies. Now they’re running quit vaping trials (at $NZ 1.3+ million minimum per study). 🤦🏻‍♀️ Meanwhile, 1.1 billion people smoke tobacco worldwide; over 6 million die each year from smoking-related diseases! Helping people who want to stop smoking 🚬 should be the priority, but there’s a new shiny gravy train and lots of gullible philanthropists, policymakers and politicians who are easy to manipulate with scaremongering and old War-On-Drug alarmism =💰💰

[Africa Consumer Advocacy Foundation @Africa_Consumer]

Tobacco harm reduction is about protecting the youth while supporting adult smokers who choose to quit 💯

#tobaccoharmreduction #dontbanflavors

[Prof Marewa Glover @MarewaGlover]

Great paper by New Zealanders Robert Beaglehole and Ruth Bonita, and from Indonesia, Tikki Pang — all ex World Health Organisation Directors.

[Africa Consumer Advocacy Foundation @Africa_Consumer]

Nyashinski’s Showman Residence just redefined what value for money looks like in Kenya.‼️

This wasn’t a concert. It was an experience. Self-produced. Self-funded. Fully Kenyan. 🇰🇪

This is the bar. Artists, take note. Fans, never settle for less. ✨

[Tobaccoharmreduction.net @Tobaccoharmred1]

The European Union’s latest update to its Tobacco Products Directive (TPD), released on 2 April 2026, should have marked a turning point in public health policy.

With smoking still one of the leading causes of preventable death across Europe, this review presented a clear opportunity to support strategies that help people move away from cigarettes.

Instead, the process behind the revision raises serious concerns about transparency, balance, and whether the final outcome will truly serve public health.

READ MORE:
https://t.co/zh1rvRTQx2

#EndTobacco #FCTC #TobaccoHarmReduction #HarmReduction #THR #EUCancerPlan

[Tobaccoharmreduction.net @Tobaccoharmred1]

Across Europe, a fundamental tension is becoming increasingly difficult to ignore.

The debate over tobacco harm reduction (THR), once centred on the scientific evidence, is now shifting into something more consequential: whether policymakers are willing to act on that evidence.

Read more and stay informed:
https://t.co/44pRH5fVo8

[Africa Consumer Advocacy Foundation @Africa_Consumer]

💯

[Africa Consumer Advocacy Foundation @Africa_Consumer]

Eat first,Drink later💯
#alcoholharmreduction

[Smoke Free Sweden @SmokeFreeSweden]

We recently warned that Commissioner @OliverVarhelyi was spreading misinformation about smoke-free products.

Now, 23 top European experts have sent an open letter to President @vonderleyen, backed by evidence from the @RCPhysicians, Germany's @bfren , and the @US_FDA, dismantling his claims point by point.

[Quit Like Sweden @quitlikesweden]

"Supporters of the approach frequently point to countries where smoking has declined rapidly alongside the availability of alternative nicotine products. Sweden is often cited as a leading example. Thanks largely to widespread use of snus and nicotine pouches, Sweden is close to becoming the first country in Europe to achieve “smoke-free” status, defined as fewer than 5% of adults smoking."

https://t.co/1R0AfBzqz3

[Tobaccoharmreduction.net @Tobaccoharmred1]

Your story could change someone’s life.

If you’ve quit smoking , or moved to a safer alternative, we’d love to hear your journey. What worked? What was hardest? What kept you going?

Share your testimonial below 👇 Let’s inspire someone to take their first step today.

https://t.co/UnUBNelA5Y

[Smoke Free Sweden @SmokeFreeSweden]

The EU Health Commissioner, @OliverVarhelyi keeps erroneously claiming that smoke-free products are "as harmful" as cigarettes.

The Royal College of Physicians, the US FDA and France's National Cancer Institute all say otherwise.
Now 23 European scientists have written to @vonderleyen about it.

Read More: https://t.co/mt5y1YVovD

[The Global State of Tobacco Harm Reduction @GlobalStateTHR]

Want to know the latest info about smoking and vaping rates in your country?

We've recently carried out a big update to the #GSTHR Database, adding updated regulatory and use data about key nicotine products for a number of countries!👇 https://t.co/wUde3nfZ7B

[European Tobacco Harm Reduction Advocates @europethra]

“I am driven by deep despair and intense frustration that the opportunity to avoid millions of premature deaths and tens of millions of years of human suffering is being squandered by a kind of purity cult."

https://t.co/1vDnxvJOzP

[Quit Like Sweden @quitlikesweden]

In a new piece for @Filtermag_org, @Clive_Bates highlights how tobacco harm reduction isn’t just theory — it’s saving lives:

“Recent analysis suggests snus use in Sweden avoids about 3,000 smoking-related deaths every year. Yet since 1992, over 20 million EU citizens have died from smoking-related disease.”

What if harm reduction had been taken more seriously?
https://t.co/Hnsfw5xRdB

[Quit Like Sweden @quitlikesweden]

The Malaysian Ministry of Health has announced that it intends to introduce a complete and “non-negotiable” ban on all vape products – despite high smoking rates and a black-market threat.

https://t.co/slRrkczTVI

[LEAP UK @UKLEAP]

‘New international report warns global drug policies are failing’

Coverage of @IDPCnet new publication.

[IDPC @IDPCnet]

The #UNGASS2016 gestured toward a rebalancing of drug policy. Our latest report, 'The UNGASS decade in review', shows spending still rewards punishment over solutions.

What should effective investment look like? Read on: https://t.co/ZZ3s9RiSmk