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over 2 years ago

𝐒𝐡𝐢𝐧𝐬𝐞𝐢’𝐬 𝟎 𝐝𝐨𝐥𝐥𝐚𝐫 𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 𝐏𝐥𝐚𝐧: I get asked constantly “why did you take this approach” and in no way am I saying this is right but so far it feels the most sustainable. Here is the 3 pronged approach: 𝟏. 𝐎𝐫𝐠𝐚𝐧𝐢𝐜 𝐆𝐫𝐨𝐰𝐭𝐡 & 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐭𝐲 𝐄𝐧𝐠𝐚𝐠𝐞𝐦𝐞𝐧𝐭: Inverse opportunity hack. We gave the “little” guys the first opportunity. They got all the exclusive benefits. This allowed us to start with a strong foundation, focusing on organic growth and fostering a community-driven ethos. It ensures we attract members who are here for the long haul, not just for quick gains. It’s a slow burn, but it filters in those genuinely interested in our vision, creating a solid, engaged community base. 𝟐. 𝐂𝐨𝐥𝐥𝐚𝐛𝐨𝐫𝐚𝐭𝐢𝐨𝐧𝐬 𝐟𝐨𝐫 𝐄𝐱𝐩𝐚𝐧𝐬𝐢𝐨𝐧: Building on our foundation, we then expanded our reach through collabs, which should bring in new community members while still providing ample opportunities for engagement with our team and what we offer. This phase allows us to spread the word further but it comes at a price. It limits our ability to focus on converting them to folks who will believe in our vision. 𝟑. 𝐋𝐞𝐯𝐞𝐫𝐚𝐠𝐢𝐧𝐠 𝐊𝐎𝐋𝐬 & 𝐇𝐲𝐩𝐞: Right before mint, we will introduce KOLs and strategic hype to the mix. This not only amplifies our visibility but also drives speculation and excitement. Which, let’s face it, is essential for a successful launch. 𝐵𝑢𝑡 ℎ𝑜𝑤 𝑐𝑎𝑛 𝑤𝑒 𝑎𝑓𝑓𝑜𝑟𝑑 𝐾𝑂𝐿𝑠? 1. Relationships. We’ve got many friends willing to help because of the relationships we’ve built for the last few years. 2. Leverage. Where we don’t have relationships, we have leverage. We have a community. We have great products. We have great art. We have big folks ready to talk about us. Why would anyone want to miss out? 𝐓𝐡𝐞 𝐦𝐨𝐬𝐭 𝐩𝐢𝐯𝐨𝐭𝐚𝐥 𝐩𝐚𝐫𝐭. 𝑊𝑒 𝑤𝑖𝑙𝑙 𝑐𝑜𝑛𝑡𝑖𝑛𝑢𝑒 𝑡𝑜 𝑒𝑚𝑝𝑜𝑤𝑒𝑟 𝑜𝑢𝑟 𝑒𝑥𝑖𝑠𝑡𝑖𝑛𝑔 𝑐𝑜𝑚𝑚𝑢𝑛𝑖𝑡𝑦 𝑚𝑒𝑚𝑏𝑒𝑟𝑠 𝑡𝑜 𝑏𝑒𝑐𝑜𝑚𝑒 𝑎𝑑𝑣𝑜𝑐𝑎𝑡𝑒𝑠, 𝑠ℎ𝑎𝑟𝑖𝑛𝑔 𝑜𝑢𝑟 𝑠𝑡𝑜𝑟𝑦 𝑎𝑛𝑑 𝑣𝑖𝑠𝑖𝑜𝑛 𝑤𝑖𝑡ℎ 𝑎 𝑤𝑖𝑑𝑒𝑟 𝑎𝑢𝑑𝑖𝑒𝑛𝑐𝑒, 𝑤ℎ𝑖𝑙𝑒 𝑝𝑟𝑜𝑣𝑖𝑑𝑖𝑛𝑔 𝑡ℎ𝑒𝑚 𝑤𝑖𝑡ℎ 𝑖𝑛𝑐𝑒𝑛𝑡𝑖𝑣𝑒𝑠. Summary: This layered approach allows us to balance growth with depth, ensuring that as our numbers grew, so did our members’ engagement and commitment. It’s a journey of strategic patience and precision, proving that a diversified marketing strategy is not just beneficial but could be essential for sustainable community building and LONG TERM project success.

ShinseiCEO's tweet photo. 𝐒𝐡𝐢𝐧𝐬𝐞𝐢’𝐬 𝟎 𝐝𝐨𝐥𝐥𝐚𝐫 𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 𝐏𝐥𝐚𝐧:

I get asked constantly “why did you take this approach” and in no way am I saying this is right but so far it feels the most sustainable.

Here is the 3 pronged approach:

𝟏. 𝐎𝐫𝐠𝐚𝐧𝐢𝐜 𝐆𝐫𝐨𝐰𝐭𝐡 & 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐭𝐲 𝐄𝐧𝐠𝐚𝐠𝐞𝐦𝐞𝐧𝐭:

Inverse opportunity hack. We gave the “little” guys the first opportunity. They got all the exclusive benefits. This allowed us to start with a strong foundation, focusing on organic growth and fostering a community-driven ethos. It ensures we attract members who are here for the long haul, not just for quick gains. It’s a slow burn, but it filters in those genuinely interested in our vision, creating a solid, engaged community base.

𝟐. 𝐂𝐨𝐥𝐥𝐚𝐛𝐨𝐫𝐚𝐭𝐢𝐨𝐧𝐬 𝐟𝐨𝐫 𝐄𝐱𝐩𝐚𝐧𝐬𝐢𝐨𝐧:

Building on our foundation, we then expanded our reach through collabs, which should bring in new community members while still providing ample opportunities for engagement with our team and what we offer. This phase allows us to spread the word further but it comes at a price. It limits our ability to focus on converting them to folks who will believe in our vision.

𝟑. 𝐋𝐞𝐯𝐞𝐫𝐚𝐠𝐢𝐧𝐠 𝐊𝐎𝐋𝐬 & 𝐇𝐲𝐩𝐞:

Right before mint, we will introduce KOLs and strategic hype to the mix. This not only amplifies our visibility but also drives speculation and excitement. Which, let’s face it, is essential for a successful launch.

𝐵𝑢𝑡 ℎ𝑜𝑤 𝑐𝑎𝑛 𝑤𝑒 𝑎𝑓𝑓𝑜𝑟𝑑 𝐾𝑂𝐿𝑠?

1. Relationships.
We’ve got many friends willing to help because of the relationships we’ve built for the last few years.
2. Leverage.
Where we don’t have relationships, we have leverage. We have a community. We have great products. We have great art. We have big folks ready to talk about us. Why would anyone want to miss out?

𝐓𝐡𝐞 𝐦𝐨𝐬𝐭 𝐩𝐢𝐯𝐨𝐭𝐚𝐥 𝐩𝐚𝐫𝐭.

𝑊𝑒 𝑤𝑖𝑙𝑙 𝑐𝑜𝑛𝑡𝑖𝑛𝑢𝑒 𝑡𝑜 𝑒𝑚𝑝𝑜𝑤𝑒𝑟 𝑜𝑢𝑟 𝑒𝑥𝑖𝑠𝑡𝑖𝑛𝑔 𝑐𝑜𝑚𝑚𝑢𝑛𝑖𝑡𝑦 𝑚𝑒𝑚𝑏𝑒𝑟𝑠 𝑡𝑜 𝑏𝑒𝑐𝑜𝑚𝑒 𝑎𝑑𝑣𝑜𝑐𝑎𝑡𝑒𝑠, 𝑠ℎ𝑎𝑟𝑖𝑛𝑔 𝑜𝑢𝑟 𝑠𝑡𝑜𝑟𝑦 𝑎𝑛𝑑 𝑣𝑖𝑠𝑖𝑜𝑛 𝑤𝑖𝑡ℎ 𝑎 𝑤𝑖𝑑𝑒𝑟 𝑎𝑢𝑑𝑖𝑒𝑛𝑐𝑒, 𝑤ℎ𝑖𝑙𝑒 𝑝𝑟𝑜𝑣𝑖𝑑𝑖𝑛𝑔 𝑡ℎ𝑒𝑚 𝑤𝑖𝑡ℎ 𝑖𝑛𝑐𝑒𝑛𝑡𝑖𝑣𝑒𝑠.

Summary:

This layered approach allows us to balance growth with depth, ensuring that as our numbers grew, so did our members’ engagement and commitment. It’s a journey of strategic patience and precision, proving that a diversified marketing strategy is not just beneficial but could be essential for sustainable community building and LONG TERM project success.

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Matt

@ShinseiCEO

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