ShipReelStudio

We turn your app products into stunning videos.
Fast. Creative. 100% Code

[ShipReelStudio @ShipReelStudio]

Launch videos, made entirely in code.

No After Effects. Just your real product, cut to the beat.

This one's a concept for an app. Which startup should I make one for next? 👇

[ShipReelStudio @ShipReelStudio]

@ilyas129777 Very great, congrats.

[ShipReelStudio @ShipReelStudio]

@thisisdemilade You too Demi!

[ShipReelStudio @ShipReelStudio]

Launching something soon? Tell me what it does in one sentence and I'll reply with the first line I'd open your video on.

[ShipReelStudio @ShipReelStudio]

Same app, two ways to open the launch video.

A opens on the product. B opens on the problem.
Which one would make you keep watching? Just reply A or B.

(Fernpost is a concept app I made up to test this.)

[ShipReelStudio @ShipReelStudio]

@helloshakeeldev "With team approvals built in" is the part that stands out to me. That's what I'd lead with, since plenty of tools already post everywhere. Are you building it mainly for agencies or in-house teams? Good luck with the rest of launch day.

[ShipReelStudio @ShipReelStudio]

@julienrenaux Still waiting for that party too. I'm building ShipReel Studio, short launch videos for apps and SaaS. What's been the hardest part of getting https://t.co/XHC84jOviw in front of people?

[ShipReelStudio @ShipReelStudio]

@mathewpregasen Scoring it yourself is peak founder mode. Did you write the music first and cut to it, or cut first and score after? I time every cut to the beat, so I always have to pick the track first.

[ShipReelStudio @ShipReelStudio]

@b2bsaasbunny It's the same promise made twice. The hook says "this fixes your problem" and the first 30 seconds have to prove it. What did you change in the product after seeing those 5K signups come in?

[ShipReelStudio @ShipReelStudio]

@HainingMax @100schoolHQ "Seen by more people than my actual launch post" is the funniest part of this. 30 qualified orgs from the list is a great result. Did the launch video do any work in the email, or was it plain text that got the replies?

[ShipReelStudio @ShipReelStudio]

@sonuv_dev https://t.co/HYLNXxKyQy

[Max Haining 💯 @HainingMax]

I launched @100schoolHQ to * CRICKETS * last week 😢

You try to do everything right. Dialling in on the mechanics...post timing, length, angle, launch video, buildup teasers. All the tiny details.

AND you share a product, a story that you geniunly believe is valuable, insight driven and somewhat interesting (for the right person).

But silence. In my 6yrs+ running the company, I've done 50+ launches and I know deep down within the first 30 mins if it's gonna hit or not. If it has any potential to be seen beyond your addressable audience...let alone be seen by your own followers.

It did neither 🙈 🙈 🙈 no dm's, no calls booked, NADA.

So whats the moral of this story???

NEVER rely on the russian roulette of an algorithm and audience you do NOT own.

That's why we didn't, thankfully (phew). We have a 65k+ email list that we also shared our launch with.

From this alone, we've driven 30 qualified orgs that want to pilot 15daysofai (our flagship b2b ai adoption product).

The funny thing about this post is i'm sure this will be seen by more people than my actual launch post (linked below 😅) hahaha ofc ofc.

Bottom line: don't just rent your audience on platforms that change all the time, build an owned channel that gives you a direct line to an audience that need what you do!

[ShipReelStudio @ShipReelStudio]

@sonuv_dev https://t.co/ylN2dkFWrb

[sou @sonuv_dev]

CLAUDE CODE IS MAKING CINEMATIC PRODUCT VIDEOS NOW??? 😭

someone just released Cinetic v1.5, an open-source skill that turns Claude Code, Codex or Cursor into a motion-design director

• 34 prebuilt scenes
• smoother animations
• improved sound effects
• checks to catch sloppy edits

this demo was made with Opus 5.5

and the whole thing is generated through CODE 💀

indie hackers, serious question:

would you still pay a video editor to make your SaaS launch video if your coding agent could do this?

[ShipReelStudio @ShipReelStudio]

@socoloffalex Two people doing the brand, the mascot and the launch video is wild. What's on screen in the first 3 seconds of the video? Good luck with the launch.

[ShipReelStudio @ShipReelStudio]

@kshitij_jk I make short launch videos, so the 0.13x for clips under 15 seconds stings. Did the pain-first ones under a minute beat the demo-first ones of the same length? I'd like to know if the opening can rescue a short film or if length wins anyway.

[ShipReelStudio @ShipReelStudio]

Every video I make starts as one JSON file.

Hook: the opening line

Focus: where the camera zooms

Click: where the cursor lands

Highlight: what gets the spotlight

Change a line, re-render, and the whole cut updates.

[ShipReelStudio @ShipReelStudio]

@nicklaunches Announcing what the product is instead of showing it working.

[ShipReelStudio @ShipReelStudio]

@moski____ Agreed. The other thing that makes it feel like a screenshot is camera moves with no reason behind them. When the push-in lands where the cursor is about to click, it feels directed.

[ShipReelStudio @ShipReelStudio]

@JivaniVartan @Shopify @ShopifyDevs 5 real stores in a month is a good start. Did they find it through Shopify search, or did you reach out? That would tell you what to double down on.

[ShipReelStudio @ShipReelStudio]

@RealEvija 33 signups with barely any marketing is a real signal. Since you can't email them, what about a one-question prompt right after a pin gets deleted? "What almost stopped you from paying?" catches them right when they got value.