There is no roadmap for anything at all, just everyone's individual experience.
One thing I've realized is that you can take someone's perfect plan but have a completely different outcome, and that's the part which makes us unique.
We need to tell more stories. Be it Music, Art, Places, Phones, Cars, even Jeans๐ซฃ everything has a story nowadays.
Marketing teams today are filled with writers and story-tellers, and the whole point is to make users feel connected to the product.
P.S.: Tell Better Stories