Possessing a skill doesn’t ensure it will be used. Success depends on consistently engaging in the behaviors required to achieve the outcome.
The graveyard is full of potential. Success belongs to behavior.
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Repeatedly producing value changes how others interact with you. Over time, your history of behavior influences opportunities, trust, responsibility, and expectations.
Your consistency teaches the environment how to respond to you.
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The hunt doesn’t stop because the reward is delayed. The hunter who quits during the silence never meets the opportunity.
Stay ready so you don’t have to get ready.
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As expectations increase, the behaviors that produced past success may no longer be sufficient.
The next level isn’t waiting for you. It’s waiting for the behaviors that belong there.
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When multiple behaviors compete, the behavior producing the most reinforcing consequences under the current conditions is most likely to be repeated.
Behavior goes where reinforcement flows.
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The stronger the value of the outcome, the greater the likelihood of persistent behavior.
The size of the pursuit reflects the value of the prize.
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Not every lion who chased the zebra caught it but every lion who caught the zebra chased it.
The environment doesn’t owe reinforcement simply because the behavior occurred but without the behavior, reinforcement cannot occur.
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Comfort often protects you from the very experiences that would help you grow. The thing you’re avoiding may be the thing you need most.
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The environment is undefeated. It shapes, rewards, punishes and sustains behavior. It doesn’t care what you believe. It responds to what you do. Change the environment, change the behavior.
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The Cheetah Way: Don’t chase everything, choose the right target, pick the right opportunity and go all in!
-behavioral allocation: focusing energy on the opportunity that matters the most.
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I had to stop avoiding my own darkness to see the light. “turn em up George”
-avoidance: the temporary reduction of discomfort at the expense of long term growth.
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Seek environments that demand more than your current behavior can provide. The best opportunities are usually the ones that make you uncomfortable.
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Meetings create understanding. Reps create skill. When the ball is snapped, behavior takes over.
-behavioral skills training (BST): the process of turning knowledge into behavior and behavior into performance.
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