Santosh - Google Ads for Ecom

Helping Ecom founders stop getting lied to by their Google Ads agency. Ex-Sol8, Tier 11. 16 yrs, $600M+ spend managed. Try Free for 7 Days 👇

[Santosh - Google Ads for Ecom @ShopiatorOps]

You want to spy on your competitors and have unfair advantage?

Well, that’s the greed semrush sells your their cooked-up-good-for-nothing data on…

And then don’t let you cancel lol

[andrei saioc @asaio87]

Calling out a scammy company called @semrush which does not let you cancel your account

Purchased a membership just a few hours ago and I don’t like the product.

I would go for a refund but there is no option and at least I want to cancel my recurring payments so my card doesn’t get charged next month

They make you go through a whole process and at the end they make you confirm by e email

You never get that email.

Same scammy behavior like they did two years ago.

Now I will pursue getting my money back because I am pissed on these scumbags

[Santosh - Google Ads for Ecom @ShopiatorOps]

@asaio87 @semrush Why would anyone in their right mind even pay for this cooked up data? Been doing google ads for 16 years, never needed semrush lol

[Santosh - Google Ads for Ecom @ShopiatorOps]

@pcshipp Save that $700, ads won’t get you anything for that.

[Santosh - Google Ads for Ecom @ShopiatorOps]

@thedanielbudai You have messed it up bad by moving add to cart and begin checkout as primary signals. God help that imaginary jewelry brand lol

[Santosh - Google Ads for Ecom @ShopiatorOps]

Let it run wide open, no target bid, no targeting, no demographics, optimized targeting on . If you’re at 10k/day the account and campaign has more than enough learning to find conversions.

I’d also run separate campaigns for images, videos, and device specific, channel specific campaigns.

[Santosh - Google Ads for Ecom @ShopiatorOps]

Name one third party attribution tool that reports:

Conversions by conv time
on Google Ads.

[Santosh - Google Ads for Ecom @ShopiatorOps]

@cartiernoahh Lol and next discovery?
Make “Buyer Personas” 😋

[Santosh - Google Ads for Ecom @ShopiatorOps]

@SchmelebeckPPC It’s not the skill gap, the mindset difference. I tried my best explaining Google Ads to Tier11 meta ads media buyers after Sol8 and failed badly!

[Santosh - Google Ads for Ecom @ShopiatorOps]

If you're spending > 10% of your Google Ads budget on Brand Search...

You're cooked.

In other words, your agency is milking your meta ads spend hard

and charging you a retainer + 10% of ad spend for it.

Stop that leakage

NOW

[Santosh - Google Ads for Ecom @ShopiatorOps]

If your agency keeps calling Maximize Clicks and Target Imp. Share as smart bidding strategies on Google Ads.

You’re working with an imposter, NOT a Google Ads expert.

The basic rule of expertise is knowing what the tools are and what they can do for you!

Thank you for your attention!

[Santosh - Google Ads for Ecom @ShopiatorOps]

Yo, just closed another client on a call, doing $30k/d on Meta.

“do you guys use any third party attribution tool?”

“No, we just rely on Meta and Shopify…”

“…attribution tools are just feel good, placebo numbers”.

Love these guys already, will be fun working with them.

[Santosh - Google Ads for Ecom @ShopiatorOps]

@Prasanth_beast Sent on dm.

[Santosh - Google Ads for Ecom @ShopiatorOps]

Don’t pay anyone to get your GMC unsuspended.

This is a pure scam.

I’ve fixed more than 500 GMCs and never needed any of these mfrs.

Try my checklist instead.

DM, I’ll send it to you.

[Santosh - Google Ads for Ecom @ShopiatorOps]

Thats how fckd up is the Google Ads agency world.

Final URL expansion DOES NOT send traffic off your domain.

Choose your agency carefully guys!

[Santosh - Google Ads for Ecom @ShopiatorOps]

Final URL Expansion does not send traffic off your domain.

WTF?

[Finlay Williams @ItsFinlayW]

A footwear brand was ROBBED of $1.8M by their own Google Ads agency

And they had absolutely no idea

12 years on Google with the same agency for the last 4

solid 3.4x ROAS, monthly reports clean, nothing obviously wrong

they got referred to us for a second opinion audit

10 mins in we found it

every Performance Max campaign on the account had "Final URL Expansion" enabled

PMax was sending paid clicks to affiliate review sites, competitor landing pages, even a coupon aggregator that didn't sell the product

the brand was paying for traffic going to other people's websites

over 4 years that's roughly £870k in spend that went off-platform before a customer ever touched the brand's site

we turned the setting off in 30 seconds

next 30 days the ROAS went from 3.4x to 6.1x

no other changes

agencies miss this one cause they don't audit settings they didn't toggle themselves

if your PMax is underperforming and your agency hasn't checked Final URL Expansion in the last 90 days, that's the first place i'd look

(setting lives under campaign settings → URL options)

[Santosh - Google Ads for Ecom @ShopiatorOps]

@HsanC_ That avg CPC of $6.72 tells me you tried Google Ads the Google’s way.

[Santosh - Google Ads for Ecom @ShopiatorOps]

Claude is a lifesaver at GMC feed optimization.

And no, I won’t share the skill 😎

[Santosh - Google Ads for Ecom @ShopiatorOps]

@uziprints Do you know this guy?

[Santosh - Google Ads for Ecom @ShopiatorOps]

@ecommilan Not much tbh 😋

[Santosh - Google Ads for Ecom @ShopiatorOps]

Claude feels like or may it is designed to be the intern

Who works fast
Get things done

But constantly forgets things,
Makes mistakes
Apologizes

And burns a lot of tokens

Still cheaper than an intern.