Olga Yurovski 🇺🇦

Founder & CEO of Shopperations, collaborative planning platform for CPG & Retail Marketers.

[Olga Yurovski 🇺🇦 @Shopperations]

If you could distill and bottle up all the #ShopperMarketing wisdom, what would it look like? We actually did it in our new eBook: How To Build Modern Shopper Marketing Capability. Download your FREE copy here:
https://t.co/ZE77Ckxbxg

[Olga Yurovski 🇺🇦 @Shopperations]

Still phasing marketing spend in Excel?
Finance hates it. Marketers fake it.
There’s a better way.

🔍 The Hidden Flaws in CPG Marketing Finance Reporting
🧠 Featuring insights from Heidi Nagle
👉https://t.co/gG2SoCFFsi
#ShopperMarketing #CPGMarketing, #MarketingFinance

[Olga Yurovski 🇺🇦 @Shopperations]

“We think it was about $500K...”
That was Tropicana’s best estimate before they ditched Excel and 1500-email chaos.

Their fix? @Shopperations. Their results? Instant answers, clean budgets, no drama.

Read the full story: https://t.co/q5ZIK4rk2h

#Shopperations #CPG

[Olga Yurovski 🇺🇦 @Shopperations]

Headed to Chicago for the Shopper Marketing & Digital Grocery Summit?

✅ Stop by the Shopperations booth!

🎟️ Still deciding? Use code SHOPPERATIONS for 10% off tickets.

See you there!
#ShopperMarketing
https://t.co/LWpp57GO3H
https://t.co/kcEQ9xjBA5

[Olga Yurovski 🇺🇦 @Shopperations]

@america Non-citizens get social security numbers, according to law. How else, do you think they pay taxes?

[Olga Yurovski 🇺🇦 @Shopperations]

🦄 Is Integrated Omnichannel Marketing a myth?

More meetings, less alignment? You’re not alone.

At OmniCommicon, we unpacked how to fix the chaos:
✅ Clear ownership
✅ Unified budgets
✅ Systems that actually work

📽 Watch the recap → https://t.co/AOYqofq4QW

[Olga Yurovski 🇺🇦 @Shopperations]

Want to master #ShopperMarketing or explain it better? 🤓
Our infographic breaks down a typical day, key skills, and industry insights. Essential reading for marketers and curious minds alike.
👉 Click to explore: https://t.co/K5YCTECTwi

[Olga Yurovski 🇺🇦 @Shopperations]

Check out my latest article: A Day In A Life of A Shopper Marketer - INFOGRAPHIC https://t.co/WZ0WTj6c2y via @LinkedIn

[Olga Yurovski 🇺🇦 @Shopperations]

Explaining your job to family at holidays: ‘I’m a shopper marketer.’ Cue blank stares. 😅
Let’s demystify it! Discover what a day in their life REALLY looks like — and how they create impactful marketing magic. 🎯
Check it out: https://t.co/yYuhHWStfd
#ShopperMarketing

[Olga Yurovski 🇺🇦 @Shopperations]

Is Integrated #OmnichannelMarketing a myth? There is so much pain around it in #CPG that it inspired our "venting session" presentation at this week's virtual conference #OmniCommicon2024. Organized by @ConvosOnRetail and is completely FREE!

Join us here: https://t.co/biGct4jhTq

[Olga Yurovski 🇺🇦 @Shopperations]

Shopperations Haiku that summarizes the essence of #DigitalGrocerySummit
Thank you to #KrazyCouponLady for bringing amazing Typewritualist to the show! #UnblurTheBudget!

[Olga Yurovski 🇺🇦 @Shopperations]

@EdKrassen I have the same reaction when I see foreigners speak perfect Ukrainian. Not an easy language, so they deserved all the respect and admiration. Not everyone will be able to get to this proficiency level, but trying is what counts.

[Olga Yurovski 🇺🇦 @Shopperations]

How can #CPG #ShopperMarketing teams strategically leverage #RMN investments? Industry best practices https://t.co/G3ko5dkynM

[Olga Yurovski 🇺🇦 @Shopperations]

#CPG #ShopperMarketing folks - please help us get quick benchmarking data by voting in this LinkedIn Poll:
How much do you leverage #RetailMedia in your customer JBP process?

VOTE HERE-->>> https://t.co/ssg7TXGD31

[Olga Yurovski 🇺🇦 @Shopperations]

Here are 7 #ShopperMarketing Thought Leaders you should follow. They consistently publish great analytical and educational content. Have we forgotten anyone? If so, please tag them here: https://t.co/UK5stLkP3z

[Olga Yurovski 🇺🇦 @Shopperations]

The mission of a #ShopperMarketing Operations Manager is to create an environment where shopper marketing activities can happen efficiently, in an agile way, and with minimum friction. Here is a very detaied job description and key skills for success: https://t.co/Pi6W0Lco0V

[Olga Yurovski 🇺🇦 @Shopperations]

Silly question: what is a #ShopperMarketing event? Tbh, it's not that silly. We see a huge variety in how shopper marketers define their events. Whether and how you do it can make or break your process. This deserves a deeper dive: https://t.co/OFW7RHeIX6

[Olga Yurovski 🇺🇦 @Shopperations]

Do you struggle to actualize your #ShopperMarketing events? Most CPG clients do. Today we explore why actualization is so hard and what can be done about it. https://t.co/U3vGKDoFf6

[Olga Yurovski 🇺🇦 @Shopperations]

#ShopperMarketing incentives (such as coupons and rebates) management is a strategic capability, and you are likely not paying enough attention to it. Here is why...

Check out my recent blog post: https://t.co/7KWZu6m6jO

[Olga Yurovski 🇺🇦 @Shopperations]

A #CPG omnichannel #ShopperMarketing job is vast, complex, dynamic and increasingly more technical, isn't it? I am here to shine the light on how much shopper marketers do and how valuable they are for any ortanization.
Check out my recent blog post: https://t.co/SpY68uVidC

[Olga Yurovski 🇺🇦 @Shopperations]

Are you new to CPG and/or Shopper Marketing? Are you wondering what Shopper Insights colleagues do all day? This post is for you! Shopper Insights 101 - what they are and why they matter https://t.co/XOxmSi9En4📢#ShopperInsights #MarketingStrategies #CPGindustry #ShopperMarketing