Short Hills Design

Evidence-based marketing for healthcare and small buisness clients. Process training for agencies, VAs and freelancers.

[Short Hills Design @ShortHillsD]

If you are going to use an AI receptionist for your healthcare practice, make SURE they are HIPAA compliant and that you sign a BAA

You do don't want your patient data floating in the cloud and used to train AIs.

[Short Hills Design @ShortHillsD]

⚠️ If you want to create a Google account so you can sandbox Google Drive access with Claude use a service account instead.

Google is disabling newly created Google accounts that are used specifically to give Claude access to Drive.

#ClaudeCode #GoogleCloud #AI

[Short Hills Design @ShortHillsD]

https://t.co/NkBCoJd7Ap #dentalmarketing #dentalwebsite #localSEO #websiteperformance #googleanalytics

[Short Hills Design @ShortHillsD]

Your website data should help you answer a few basic questions. 1. Are people finding you? 2. Are they staying on the site? 3. Are they taking the next step? Three metrics tell you most of what you need to know — where your traffic is coming from, how long people are staying

[Short Hills Design @ShortHillsD]

before they leave, and whether they're actually calling or filling out a form. You do not need to watch every number. You just need enough clarity to know what's working and what isn't. That's usually where better website decisions start.

[Short Hills Design @ShortHillsD]

#marketing #tips #targetaudience #businessgrowth #smallbusiness #dentalmarketing

[Short Hills Design @ShortHillsD]

Know Your Audience 👥

1️⃣ Define who your ideal patients are.

[Short Hills Design @ShortHillsD]

Marketing works best when it’s all about the right people. How well do you know yours? 🤔

[Short Hills Design @ShortHillsD]

#patientcentered #healthcaremarketing #dentalmarketing #contenttips #patientengagement

[Short Hills Design @ShortHillsD]

Want content that truly connects with your patients?

[Short Hills Design @ShortHillsD]

Ready to get your content working harder? Contact Us today!

[Short Hills Design @ShortHillsD]

You need inbound links --> which are very hard to get.
So start with the low-hanging fruit
1) Links FROM any professional organizations (ADA, AGD)
2) Local organizations (chamber of commerce).

[Short Hills Design @ShortHillsD]

Topical authority isn’t built on how great you think your content is -- but how much everyone ELSE thinks it is.

[Short Hills Design @ShortHillsD]

tl;dr -> visibility is about how your brand is remembered over time, NOT about ranking once or twice in results.

[Short Hills Design @ShortHillsD]

If a search triggers an AI Overview to appear, the CTR for the top organic result often drops by more than 30%. Many searches now resolve without the user clicking.

[Short Hills Design @ShortHillsD]

#AIsearch #contentmarketing #websitetips #digitalmarketing #trustworthycontent

[Short Hills Design @ShortHillsD]

Think there’s a magic trick for AI search visibility? Not quite.

[Short Hills Design @ShortHillsD]

How do you keep your content sharp? Drop your tips below 👇