Shubhranshu Singh

Marketer,Brand Builder, Story Teller ,Business Pro,Columnist ,Social Change Agent,Value Creator & Sports Administrator. This is personal ! RTs not endorsements.

[Shubhranshu Singh @ShubSinghKing]

https://t.co/hl76hxzQw8

[Vishal Mehra @vishal1mehra]

Google & Meta aren’t just media platforms anymore.

They can create the ad. Find the audience. Buy the media. Optimise it. Measure it. Own the consumer journey. So at what point do they become the agency?

@ShubSinghKing on Ep 35 of The Indian AdGeek

https://t.co/mDAmGvZt0b

[Vishal Mehra @vishal1mehra]

Is the CMO becoming a dying species?

Ep 35 of The Indian AdGeek, chat w/ @ShubSinghKing, discussed why marketing’s influence is shrinking inside companies, as growth, sales, customer, digital, product & tech absorb parts of the traditional CMO remit.

https://t.co/J8ynYUxU5g

[Storyboard18 @Storyboard18_]

Tata’s unusual ownership gave the brand its meaning. The dispute now puts both under scrutiny.

By @ShubSinghKing

Read More: https://t.co/iFqIeL01WT

#Tata #TataSons #NoelTata #SimplySpeaking

[Storyboard18 @Storyboard18_]

“The Tata Trusts turned a company's wealth into a nation's inheritance and they remain its rightful custodians “

says @ShubSinghKing

Read Here: https://t.co/HI7sDJ03DS

#SimplySpeaking #TATA

[NDTV Profit News @NDTVProfit]

Who really controls the Tata Group, and should its Trust-led structure, which has governed the group for decades, now be relooked at?

Brand & Communications Expert Shubhranshu Singh shares his views in conversation with @TamannaInamdar.

@ShubSinghKing

[BW Businessworld @BWBusinessworld]

𝐅𝐨𝐫 𝐈𝐧𝐝𝐢𝐚’𝐬 𝐧𝐞𝐱𝐭 𝐠𝐞𝐧𝐞𝐫𝐚𝐭𝐢𝐨𝐧 𝐨𝐟 𝐛𝐮𝐬𝐢𝐧𝐞𝐬𝐬 𝐡𝐞𝐢𝐫𝐬, 𝐭𝐡𝐞 𝐜𝐡𝐚𝐥𝐥𝐞𝐧𝐠𝐞 𝐢𝐬 𝐧𝐨 𝐥𝐨𝐧𝐠𝐞𝐫 𝐬𝐢𝐦𝐩𝐥𝐲 𝐟𝐚𝐦𝐢𝐥𝐲 𝐯𝐞𝐫𝐬𝐮𝐬 𝐩𝐫𝐨𝐟𝐞𝐬𝐬𝐢𝐨𝐧𝐚𝐥 𝐦𝐚𝐧𝐚𝐠𝐞𝐦𝐞𝐧𝐭, 𝐛𝐮𝐭 𝐰𝐡𝐞𝐭𝐡𝐞𝐫 𝐭𝐡𝐞𝐲 𝐜𝐚𝐧 𝐜𝐨𝐦𝐛𝐢𝐧𝐞 𝐟𝐨𝐮𝐧𝐝𝐞𝐫-𝐥𝐞𝐯𝐞𝐥 𝐚𝐦𝐛𝐢𝐭𝐢𝐨𝐧 𝐰𝐢𝐭𝐡 𝐩𝐫𝐨𝐟𝐞𝐬𝐬𝐢𝐨𝐧𝐚𝐥 𝐚𝐜𝐜𝐨𝐮𝐧𝐭𝐚𝐛𝐢𝐥𝐢𝐭𝐲.

In ‘𝘛𝘩𝘦 𝘍𝘰𝘶𝘯𝘥𝘦𝘳-𝘗𝘳𝘰𝘧𝘦𝘴𝘴𝘪𝘰𝘯𝘢𝘭,’ Shubhranshu Singh, business leader, marketer and columnist, examines how India’s inheritors are navigating the advantages of institutional memory, family ownership and formal professional experience while taking on founding-level challenges of their own.

The column looks at the distinction between preservers and builders, and why inheritance can provide access and opportunity without automatically providing judgement, capability or the ability to create what comes next.

𝐑𝐞𝐚𝐝 𝐡𝐢𝐬 𝐠𝐮𝐞𝐬𝐭 𝐜𝐨𝐥𝐮𝐦𝐧 𝐢𝐧 𝐁𝐖 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬𝐰𝐨𝐫𝐥𝐝’𝐬 ‘𝐓𝐡𝐞 𝐈𝐧𝐡𝐞𝐫𝐢𝐭𝐨𝐫𝐬’ 𝐢𝐬𝐬𝐮𝐞.
Subscribe Now: https://t.co/2SgV4UdPbF
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@ShubSinghKing | @RIL_Updates | Akash Ambani | Isha Ambani | Anant Ambani | @AdityaBirlaGrp | @AryamanBirla | @AnanyaBirlaX | @TheJSWGroup | @ParthJindal11
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@anuragbatrayo | @NFWarsia | Tanvie Ahuja
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#BWBusinessworld #TheInheritors #FamilyBusiness #Succession #BusinessLeadership #Entrepreneurship #NextGeneration #IndianBusiness #FounderMindset #Leadership

[Storyboard18 @Storyboard18_]

Building Honest Brands: What Does It Really Take?

Catch the premiere of “Building Honest Brands” on 18th September at 7:00 PM on the Storyboard18 channel.

We have an exciting lineup of industry voices who will share their insights, experiences and guidance on what it truly takes to build brands that people believe in:

@GautamAhana | @ShubSinghKing | @satyajithange
@Paulandmike_co | @OpenSecretSnack

From authenticity and transparency to purpose and consumer trust, this conversation explores the ideas shaping the next generation of brands.
📅 18 September | 7:00 PM
📺 Storyboard18

Tune in. Think deeper. Build brands people can believe in.

#BuildingHonestBrands #Storyboard18 #BrandBuilding #BrandTrust #Authenticity #Marketing #BrandStrategy #ConsumerTrust #Advertising #MarketingLeaders #BrandLeadership #Business #BrandStorytelling

[Storyboard18 @Storyboard18_]

Are there any decent advertisements left? Or have we all been clicking "Skip Ad" without thinking?

What even is marketing these days, given the rise of comedy, creators, culture, and three-second attention spans?

Join us for an unvarnished discussion with marketing leader @ShubSinghKing as we examine what has evolved, what is succeeding, what is failing, and whether effective advertising can still stop us from scrolling.

A fast-paced round that might get intriguing, legendary advertisements, dubious jargon, hot takes, and the breaking of old prohibitions are all to be expected.

#StoryboardLive #Storyboard18 #Ads #Advertising #Marketing #Branding #MarketingTalks #AdLife #CreativeAdvertising #DigitalMarketing #InstagramLive #MarketingIndia #AdvertisingIndia

[Shubhranshu Singh @ShubSinghKing]

https://t.co/9MIkIXYFij

[Rahul Kanwal @rahulkanwal]

Sometimes the most interesting perspectives on what you’re building come from the outside.

Much to reflect on in Shubhranshu Singh’s insightful reading of NDTV’s journey from ‘24x7’ to ‘When It Really Matters’. Information is everywhere. What’s harder to find is context, judgement, credibility — and reporting rooted in actually being there.

That is the responsibility behind ‘When It Really Matters’: knowing what deserves attention, asking the questions that matter and being there when the story demands it.

Thank you, @ShubSinghKing, for looking at what we’re trying to do at NDTV from a different vantage point — and adding a fresh dimension to the thinking behind it.

Worth reading 👇

https://t.co/0N1aViowKH

[Shubhranshu Singh @ShubSinghKing]

https://t.co/lQHQ9F9X2j

[Shubhranshu Singh @ShubSinghKing]

https://t.co/bIkSeRd5eE

[Shubhranshu Singh @ShubSinghKing]

https://t.co/rMZmkf0WEW

[BW Businessworld @BWBusinessworld]

What if the pitch is no longer the part that wins the business?

The global media industry is changing fast. As holding companies consolidate, conflicts narrow the field and major advertisers increasingly move towards capability reviews over traditional pitches, the old agency pitch is starting to look less like competition and more like a formality.

The PepsiCo–Publicis and Coca-Cola–WPP developments point to a bigger shift: fewer credible players, bigger mandates and decisions increasingly being shaped before anyone enters the pitch room.

So what matters now?
Not just what an agency can present, but what it can build, prove and deliver.

For advertisers, however, another question emerges: when the number of credible suppliers shrinks, does consolidation create efficiency or simply reduce choice?

The pitch may not be dead. But the game around it has changed.

Read the full column on BW Marketing World.
Written By Shubhranshu Singh (@ShubSinghKing)
Link: https://t.co/SdZqbftWs5
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@PublicisGroupe · @PepsiCoIndia · @CocaCola · @WPP · @OmnicomMediaGrp · @Dentsu
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@anuragbatrayo | @NFWarisa | Tanvie Ahuja
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#Media #Advertising #MediaIndustry #AgencyLife #MediaBuying #Marketing #AdvertisingIndustry #Publicis #PepsiCo #CocaCola #WPP #Omnicom #Dentsu #MarketingStrategy #BusinessStrategy #BWMarketingWorld

[Storyboard18 @Storyboard18_]

Tata means more to India than the sum of its products and businesses.

For generations, the @TataCompanies has stood for more than steel, salt, cars, hotels or software.

With 150+ years of legacy and a presence across 100+ countries, Tata has come to represent a distinct idea of doing business 🤝

@ShubSinghKing

#Tata #TataGroup #TataLegacy #MadeInIndia #IndiaInc #IndianBusiness #BusinessLegacy #Leadership #Trust #Innovation #PurposeDrivenBusiness #CorporateIndia #BrandIndia #IndianBrands #BusinessInIndia #TataSons #LegacyOfTrust #BuildingIndia #IndiaStory #ProudlyIndian #BusinessWithPurpose #TataValues

[Shubhranshu Singh @ShubSinghKing]

https://t.co/hdjznWJHbu

[Storyboard18 @Storyboard18_]

Open Secret's Ahana Gautam, Satyajit Hange of Two Brothers Organic Farm, BeastLife's Raj Vikram and Vikas Temani of Paul & Mike Chocolates in conversation with @ShubSinghKing to discuss building honest brands for GenZ

#GlobalGenZSummit #GenZSummit #GenZ

[Shubhranshu Singh @ShubSinghKing]

Tata occupies an exalted stature because its purpose was written before its profit, because its conscience sits above its capital and because it has spent more than 150 years proving that commerce and character are synonyms.

https://t.co/GzuHwh4RCF