We chatted w/ Lauren Hartstone, ECD at Sibling Rivalry (@SiblingStudio). "Marketing that relies on gimmicks, overt star power or billboards that yell with their dimensional structure or effects are becoming rapidly less effective." https://t.co/NEeKH1LtPS
Say 👋 to @weareraptive, formerly CafeMedia and AdThrive, now united under one brand. We partnered with Raptive to launch their new brand + visual identity.
Check out the case study below to learn more about the process:
https://t.co/myKboSUdOo
Co-Founder and CEO, Mikon van Gastel, shares some of the key thinking behind the appointment of three new partners at Sibling Rivalry and why a multi-leadership model will future-proof businesses.
Check it out below via @BiznessReporter:
https://t.co/101qX3JTDT
We are thrilled to be a mentoring company for the 2023 Commercial Directors Diversity Program (CDDP)! Huge congratulations to all of the fellows chosen this year.
More to come soon. 😎
https://t.co/9MOcPm22Jv
@nbc has been a content powerhouse for almost a century. We collaborated with this incredible team to define a new #brand expression that celebrates the network’s legacy and future as the gold standard in #entertainment.
Check out the case study below:
https://t.co/VDIUZmPgN2
Change is difficult. And in the #design world, change can often be followed by outrage. But why is that the case? Why do rebrands elicit such strong reactions?
@printmag sat down with designers from the industry, including our very own Joe Wright to talk through just that. 🤝
Experts from international agencies Bulletproof, BLVR, Mother Design, Ragged Edge, Sibling Rivalry, and Synoptic Office sound off. More on PRINT!
https://t.co/4KMelq1Muk
Behind The Sibling Rivalry (Re)Brand ⚫️ ⬛️
SR Co-Founder and CCO, Joe Wright and Design Director, Miro Sisma, share BTS and insights on our new branding and bringing the two sides of the company together.
Check it out below via @Creativepool :
https://t.co/mflsNQUizj
There’s nothing quite like working with partners who keep humanitarian work at the center of their brand. It’s one of the main reasons we’ve loved working with Arrow and especially these past few months on this incredible initiative. Congratulations to Arrow + Unlimited Tomorrow!
Joining the @rockies on field for the 2023 Opening Day first pitch is Sasha, a brave 10-year-old Ukrainian girl who, with the help of Arrow Electronics and Unlimited Tomorrow, has a new prosthetic arm fit to her needs. Learn more about her story here: https://t.co/rAY3CoEVcw
We are thrilled to announce the appointment of three new partners to our leadership table!
⭐️Darren Foldes, Partner, Managing Director - Films
⭐️Joanna Fillie, Partner, Managing Director - Brand Studio
⭐️Lauren Hartstone, Partner, Executive Creative Director
Read more below:
Excellent story on 17 Black directors to hire for Super Bowl 2024 featuring Bethany Mollenkof! Huge shoutout to Tim Nudd and Ad Age for highlighting such brilliant talent. 👏
Only one Black director made a Super Bowl ad this year.
Ad Age worked with Sophie Gold, founder and president of Eleanor, with input from other production company leaders, to shine a light on gifted directors who aren’t getting the chances they deserve. https://t.co/aq5En2dJLL
Super Bowl ads give brands a massive platform to reach millions of people. But do brands fall back on repeat trends to connect and resonate with such a broad audience?
Sibling Rivalry Films Executive Producer / Head of Production, Julie Hill shares her take via @creativeboom.
"There is something to be said about having confidence in your voice, trusting what you believe is good from a craft or #storytelling standpoint, and then seeing where that meshes with the other people in the process." via @creativeboom 💜
https://t.co/5StmRuS9CV
Introducing The goop Pursuit, our latest creative endeavor made with Audible. To bring the series to life, we created trailers, audiograms, key art, and cover art, combining macro textures with color to convey a tone as unique and thought-provoking as goop. Listen now on Audible!
We are so thrilled to sponsor @TheOneClub's Where Are All the Black People? Conference this week, 10/6 - 10/7! #WAATBP celebrates Black voices and works to correct the scarcity of people of color within the advertising industry.
Register for free below:
https://t.co/MvfAn3LYl1
Such a pleasure working with Highdive Advertising on this hilarious new campaign for Jersey Mikes, starring certified national treasure Danny DeVito.
Read more via @Adweek:
https://t.co/kJWbtIKlX6
To promote the Marvel Series She-Hulk: Attorney at Law, we partnered with Microsoft, Marvel, and Disney+ to create a brand partnership spot showcasing the dynamic user experience of Windows 11, while linking it to Jennifer Walters's vibrant personality. Loved working on this one!