Sika

YT Long Strategist. dm [email protected]

[Sika @SikaCreative]

@mattscreates tkm goat, gustazo laburar juntos

[Sika @SikaCreative]

@Expefutbol menos de lo que se deberia

[Sika @SikaCreative]

🫡

[Sika @SikaCreative]

@Santidolche ni m digas amigo

[Sika @SikaCreative]

life is good. w/ @Cector_ @tobi3am @mattscreates 🐐

[Sika @SikaCreative]

@mattscreates factos chaval

[Sika @SikaCreative]

@MatuFireX amigo q increíble la calidad, cg

[Sika @SikaCreative]

@AIberthv lindos tiempos, antes una conversación con un random sobre un diseño era como lo hiciste, ahora es si usaste ia!!

[Sika @SikaCreative]

@henkocreative god

[Sika @SikaCreative]

@Vectoratgaming increíble, el poder de tener un buen núcleo duro de gente que te consume

[Sika @SikaCreative]

@RICCDELR3Y wow

[Sika @SikaCreative]

@mattscreates 🤓☝🏻

[Sika @SikaCreative]

@SILV1O_114 tiene aura a esta

[Sika @SikaCreative]

@mattscreates @Cector_ @Nathvfx cabrita

[Sika @SikaCreative]

@AlejandroSDOW Logramos 1M de views en long form organicas y conectar con el publico a través del entretenimiento y siempre usando espacios en la narrativa para “vender” al auto.

[Sika @SikaCreative]

@AlejandroSDOW Es lo que en Caprichoso hacemos con Jetour.

Una marca de autos que apostó en Youtube a traves de nosotros para buscar conectar de forma organica con su publico.

Logramos tener outliers y ser los referentes en el nicho automotriz.

X si te interesa tenerlo de refe 🫡.

[Sika @SikaCreative]

@ochoGFX confio

[Sika @SikaCreative]

Wow, totalmente de acuerdo

[Dabi (Dr David Liu) @dabidoYT]

When it feels like a pendulum is swinging back to certain forms of content, it’s probably moreso the case that universal truths about viewership are just being rediscovered.

Even if they are always there, they feel fresh again just because people naturally forget about the past when it’s not shown to them in the present.

In fact, perhaps it is the natural decay of human memory that lets things feel novel again.

A pendulum is not a function of novelty, but of collective forgetting.

However, there is one difference: the “new” thing is still influenced by relatively recent things, and the recent things themselves keep on changing. So the “old” thing that resurfaces is indeed a new version of old.

In other words, we’re not actually just repeating the past.

So conceptually it’s more accurate to say: We’re forgetting it existed. And then through our new ways of seeing the world, we rediscover forgotten pasts, but transform them through the new ways in which we see the world.

This is very abstract so to make it simpler:

It’s like if no-one’s made a pavlova for decades. But society in 2067 is now super into honey for some reason. You find an old paper recipe in your grandma’s folder of collected snippets she cut out of the magazine, browned with age. You therefore decide to make a honey pavlova, and post it to YouTube. It now explodes in popularity, as the world rediscovers the delight that is a nice pavlova — but because they really freaking love honey now too, it works for them.

So, I think content has the same properties.

In this sense, a pendulum never swings back entirely to its original place.

An actionable way to take advantage of this as a YouTuber early, is to understand what made past things good, and to create content that is an evolution of that for modern audience.

[Sika @SikaCreative]

@designs_vdb @pepazx_ Goat