The Silk Initiative

We are an insights-driven brand consultancy giving F&B brands the strategic direction they need to understand and prosper throughout the Asian century.

[The Silk Initiative @SilkInitiative]

Seats are booking up fast. Don't forget to secure your spot for our Australian tour.

Sydney's already sold out!

Melbourne: March 22nd at 5:30 p.m. https://t.co/hEFPLssOV9

Brisbane: March 27th at 9 a.m. https://t.co/YYeGH3YAFI

#TSIoztour2018

[The Silk Initiative @SilkInitiative]

No English coffee menu? Sign of the rapidly developing java scene in Shanghai #javabean… https://t.co/IMULjWGaVS

[The Silk Initiative @SilkInitiative]

Today our favorite neighborhood coffee shop insisted we have a "gold dust" coffee for the new… https://t.co/ENhZHGLrI5

[The Silk Initiative @SilkInitiative]

Shanghai Yu Garden prepares for the lantern festival #shanghai #shanghailife #shanghaiyugarden… https://t.co/LkKp7vwnlN

[The Silk Initiative @SilkInitiative]

Yume counting down the days to the year of the dog. #agencylife #shanghaiexpat #frenchconcession… https://t.co/TLOsdg4qkO

[The Silk Initiative @SilkInitiative]

Consumerism and entertainment merge.
Chinese consumers seek higher quality experiences.
#Tencent bets big that China’s shopping malls can be fashionable again.
“New Retail” seen as the future where lines between online and high-street browsing blur.
https://t.co/WxaiMVHgRh

[The Silk Initiative @SilkInitiative]

Okashi Land operator to open unmanned store in China.
The mergence of ‘online’ and ‘offline’.
Two terms that are actually becoming far less relevant.
https://t.co/vbI1dP1kfh

[The Silk Initiative @SilkInitiative]

It's back on for British beef in China for the first time in 20 years.
Another example of how competitive the meat market is becoming.
https://t.co/nEEmQXxMe1

[The Silk Initiative @SilkInitiative]

The China milk market is saturated but the party is far from over.
US dairy exports to China grew 50% last year.
USDEC trip explores more dairy trade opportunities in 2018.
https://t.co/ivpRU5akRG

[The Silk Initiative @SilkInitiative]

Salted Egg Fish Skin chips anyone? Some of the @SilkInitiative team got a bit brave last week.… https://t.co/IrUPkF0Ola

[The Silk Initiative @SilkInitiative]

Free webinar: Insights for US food beverage brand expansion in China, the world’s second-largest economy
When: Thursday, February 8th at 11am EST/10am CST/9 am MST/8 am PST
Join your industry colleagues and register today by clicking on the link below!

https://t.co/Snp1VzRISH

[The Silk Initiative @SilkInitiative]

15yrs ago our CEO lived in Macau as a budding young insights consultant. Now we're having our… https://t.co/HEYUfWhJwF

[The Silk Initiative @SilkInitiative]

Free webinar: Insights for US food beverage brand expansion in China, the world’s second-largest economy! When: Thursday, February 8th at 11am EST/10am CST/9 am MST/8 am PST. Discover what Chinese consumers expect from your brand! Sign up here.
https://t.co/c45CdvydRD

[The Silk Initiative @SilkInitiative]

Excited to be invited back as a judge for @FoodBevAwards World Food Innovation Awards.
Looking forward to seeing what entrants bring to the table this year!

Deadline Feb 2. Apply at the link.
https://t.co/5xtCoMkSn0
#WFIA18

[The Silk Initiative @SilkInitiative]

NEW TSI website! Let us know what you think.
Check out our new exclusive process & solutions to support brand development in China plus intros of new team members in our US & China offices & many new case studies that have provided real China impact.
https://t.co/h6NoxzVo0a

[The Silk Initiative @SilkInitiative]

It was only a matter of time before the techies began shaking up China’s F&B industry with big data, and that time is now. Ignore it – and you may be missing a valuable source of consumer feedback.
https://t.co/sDpaJuJnI8

[The Silk Initiative @SilkInitiative]

Adapting your Western brands for China.

Not overlooking China's lower tier cities.

This awareness is becoming common place.

But are you looking into Japan's massive influence enough?

https://t.co/gX26C5JmUP

[The Silk Initiative @SilkInitiative]

It’s not all doom and gloom for confectionary.
A strong brand story wins out here.
#BarryCallebaut experienced double-digit growth in China over the last three years.
In spite of the healthier food trends, the future of chocolate in China is bright.
https://t.co/3QmnxKHx9A

[The Silk Initiative @SilkInitiative]

@Fonterra is a fab example of a brand that's taken localising and adapting for China seriously.
https://t.co/UUEo1VFtTr

[The Silk Initiative @SilkInitiative]

Still plenty of room in the functional drinks category in China.

Market valued at 23b USD by 2020.

With the right strategy and partnerships, it matters not what size you are.

https://t.co/6KG7xv8MUM