Joe Silk

[Joe Silk @SilkJoe]

We're now looking at Phase 2 based on how customers are actually using it and what they want moving forward.
Coming soon.

[Joe Silk @SilkJoe]

Our HubSpot integration has been live for a few months now.

It's doing exactly what we built it to do—eliminating duplicate data entry for storage facilities.

Here's how we got there: 🧵

[Joe Silk @SilkJoe]

And we got there faster by using AI to synthesise feedback and spot patterns we might have missed during traditional planning.
Good integrations solve workflow problems, not just connect APIs.

[Joe Silk @SilkJoe]

You're not missing out because you lack expensive AI subscriptions.

You're missing out because the AI tools already in your tech stack are sitting there underutilised.

Start there.

[Joe Silk @SilkJoe]

Stop buying AI tools your team won't use.

The AI is already in your tech stack—Notion, Slack, GitHub, Zapier.

We got 90% adoption in 2 weeks.

Here's how:

[Joe Silk @SilkJoe]

Finally, give people time to adapt.

Rushing creates resistance, especially when people fear AI replacing them.

Let teams use it first, see how it aids their work, and discover it's not here to take their job.

[Joe Silk @SilkJoe]

Most people use AI for generic tasks.

The wins come from training it on your specific painful processes.

Find the bureaucratic nightmare in your workflow. Train AI to own it.

That's the difference between weeks of admin and getting it done in an afternoon.

[Joe Silk @SilkJoe]

We stopped using our grant agency last year.

Government paperwork used to take weeks. One wrong detail could cost thousands in lost funding.

So I built an AI system that handles it in 1-2 hours instead.

Here's exactly what I did:

[Joe Silk @SilkJoe]

Stop trying to make AI do everything.

Train it to become an absolute expert in ONE bureaucratic, error-prone, time-eating process.

That's where the real ROI lives.