Rachel Franklin

SVP, Positive Play
Electronic Arts

[Rachel Franklin @SimGuruRachel]

Scientists have found that plastic production is linked to health issues such as cancer and asthma. Tell @State_E & @POTUS — for the health of our communities, we need a strong and ambitious Global #PlasticsTreaty. @onlyone https://t.co/AM2C9llLLz

[Rachel Franklin @SimGuruRachel]

@EA PancakeBlue

[SimCity BuildIt @SimCityBuildIt]

Bonjour Mayors!

Your Sims will see the vie en rose while crossing the Seine!🌉

Have you advanced in the Parisian Bridge Event Track?

#SimCityBuildIt #tracktwenty #simcity

[Chris Bruzzo @cbruzzo]

So inspired by the @EASPORTSFIFA team and the amazing work they do. Great to see it recognized!

[Rachel Franklin @SimGuruRachel]

👏👏👏👏

[The Sims @TheSims]

Ooh be gah! Thank you @GIBiz for recognizing Maxis as a Best Place to Work in 2022! 🥳🤩

The team is always on the lookout for diverse & innovative people who want to make a positive impact!

Interested in joining - see what's possible✨: https://t.co/8wamHoYBt3

[Chris Bruzzo @cbruzzo]

I'm proud of what our Social Impact team has accomplished over the past year. It's fantastic to see the difference @EA has made on our employees, players, the environment and the communities where we live, work and play. https://t.co/Nqg15Ew16Z

[Electronic Arts @EA]

🎉

[Rachel Franklin @SimGuruRachel]

🗣 Proud to be a part of @EA today (and everyday). The positive impact @EA’s employees, players, and franchises have had on the communities where we live, work and play over the last fiscal year is incredible! Read more: https://t.co/eth1Qar6Op

[Rachel Franklin @SimGuruRachel]

@rachybop 🥰

[Chris Bruzzo @cbruzzo]

I’m always amazed by the work our @EA engineers do to create immersive player experiences by designing richer worlds that are not only realistic but interactive.

Fabio Zinno shares his thoughts on the future of #ArtificalIntelligence with @Hipertextual.
https://t.co/qwgvGCL5Ft

[The Sims @TheSims]

Hi Simmers - A reminder please to keep your words kind and leave out harassment, threats, bullying, or spam. Our SimGurus are here because just like you, they care to build a positive, vibrant community. Let’s keep it that way. https://t.co/Uc1kFWNHsO

[Chris Bruzzo @cbruzzo]

Working with the stunning Electronic Artists every day makes my job that much easier.

Our mission is to ensure that our workforce reflects the full range of identities and experiences we see in our players.
https://t.co/ZAF6QToPH6
@MCV_DEVELOP

[The Sims @TheSims]

A letter to our players from The Sims Team ❤️💍 : https://t.co/23VLOWcsQ3

[Rachel Franklin @SimGuruRachel]

Yep — I did today’s wordle in 3 tries… bam! 💥

[Rachel Franklin @SimGuruRachel]

@Cinderellimouse @nandoandstitch My kids play this video for me at least every six months. It’s their favorite! Cracks us all up every time. I’m super grateful for it and the memories. Like never before.

[Rachel Franklin @SimGuruRachel]

We had a great conversation yesterday about the importance of building positive communities and curbing toxicity in the rise of the #metaverse. Thanks to the entire #GBSummit panel! @laurahiggins_, @tiffanyxingyuw and @rachelkaser 🎮

[GamesBeat @GamesBeat]

The metaverse will bring new forms of toxicity and requires new tools https://t.co/2JT1AqvLmJ

[Rachel Franklin @SimGuruRachel]

Mark your calendars and join me, @tiffanyxingyuw, Laura Higgins from @Roblox, and @rachelkaser at the virtual GamesBeat Summit TOMORROW for an important discussion on “Curbing Toxicity in the Metaverse.” 🎮 Registration is free! https://t.co/DKspX536JF #GBSummit #Gaming

[Rachel Franklin @SimGuruRachel]

@SimGuruAzure 💚💚💚

[Rachel Franklin @SimGuruRachel]

👋 Hi all! It’s been a long time since I’ve posted, but I’m baaack. Looking forward to reconnecting with you all and sharing the important work my team and I @EA are doing to ensure our games are a positive, fun, fair and safe experience for all. What have you been up to?

[Rachel Franklin @SimGuruRachel]

@Devontejsp @EA Many thanks @Devontejsp ! Wishing you all the best, too 💚

[Chris Bruzzo @cbruzzo]

Outside the games industry, I have experienced first-hand the effects a toxic work environment can have on one's mental wellbeing. That’s why it was great to discuss the steps EA is taking to create a #positiveculture.

@guardian article here:
https://t.co/IjtxBcItHW