Simon Delaney

The line between a person and their data is not there

[Simon Delaney @SimonDelaney1]

@WallStreetSilv @elonmusk This gives more context: https://t.co/dqr8fttSec

[Simon Delaney @SimonDelaney1]

@WallStreetSilv @elonmusk I have absolutely zero idea who this woman is, or what this was about, but figured I'd find the original source material.
She's basically saying that each person can have a truth about something that might not be the truth to another person. Politics is a prime example.

[Simon Delaney @SimonDelaney1]

@aprildunford My friends all laugh at my green and bumpy car ...

At least I avocado

[Simon Delaney @SimonDelaney1]

When it comes to generating leads in B2C there's a distinct lack of originality

The default position is "copy that site"

But to truly resonate with your prospects you must find out what they really want and what concerns them most

You can do this in 2 ways:

1. Ask them - for every lead you generate call x amount and ask them why your ad resonated with them? What problem they want to solve? How urgent is it? What concerns they have?

2. Listen to them - Get call transcripts and listen to the questions your prospects ask and the concerns they have. Bang them into chatgpt and get a summary of the most often asked questions and concerns that crop up

From this tailor your ads and your landing page to the real needs and concerns your prospects have

You don't have to guess

You can speak to your prospects in a way that makes sense to them and lowers their guard

But you must get the information from them first

[Simon Delaney @SimonDelaney1]

What are the biggest problems companies buying leads face?

1. Knowing who to trust

How do you decide who to buy leads from? How can you guarantee the quality is going to be good?

2. Technical set up

How do you get leads into an organisation and how do you report on them? What other processes do you need alongside this? How do you remove bad data?

3. Contractual issues

How do you remove the need for multiple contractual and due diligence negotiations? If you're going to sign one contract how can you maintain visibility of all the places leads come from?

4. Returning bad data

What is bad data? How do we ensure we reject it? How do we not pollute our CRM? When do we need to reject it?

5. Predictability

How do ensure predictability of results and volume? How can we make sure that buying leads is only ever a revenue driver?

6. Compliance

How can you make sure data is collected in the compliant way that you expect? How can you make sure you are aligned with your prospects wishes?

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Partner Hype is aiming to solve these problems

And it's not just for brands buying leads...

It's also a great way for agencies and brokers to prove their transparency and impartiality to clients (and remove risk)

The future of buying leads removes the bias, guesswork and risk that's always been a part of buying leads...

We want to start under promising and over delivering

#leadgeneration #affiliatemarketing

[Simon Delaney @SimonDelaney1]

It can be really difficult to find good podcast guests. Everyone is in sales mode and listeners can smell it from a mile off.
We've done about 120 podcasts, half of which have guests, only about 4 of those got anything like the traction that the internal ones we do get. Purely because our number one rule is - No sales, talk completely openly and honestly and don't shy away from difficult subjects....and that's all people want.

[Simon Delaney @SimonDelaney1]

@historyinmemes Isn't that just a cellar that someone boarded up for some reason?
About 50% of all homes in the UK have a cellar like that...with the door below the stairs. It's literally nothing unusual.

[Simon Delaney @SimonDelaney1]

Do you ever feel bad about the way you talk to chatgpt?

I was trying to get it to create a caricature earlier and it couldn't do it

"You've done it wrong again. Make it look like the person in the picture"

Cartoonists that do caricatures can rest at ease...

[Simon Delaney @SimonDelaney1]

@peeplaja Like charging batteries

[Simon Delaney @SimonDelaney1]

You would think EDF had done badly out of this deal reading this article.

Hinckley is expected to produce 3250 tw in its lifetime. At the £92.50 per MW the UK govt agreed - they'll be paying them over £300 billion

https://t.co/MGrwDOvdXt

[Simon Delaney @SimonDelaney1]

@TMLFan80 @ChrisStringer65 @CompellingVideo Associated with nitrous oxide for exerting more energy.

[Simon Delaney @SimonDelaney1]

All B2B saas companies should run qualitative zero party data capture with email address via value exchange on their website.

Make use of the massive amount of traffic you have (but minute number of demo requests) rather than relying on 3rd party data.

And guess what? You'll get insights directly into your prospects - What problems they have. Whether your messaging is off. Whether you have the solutions people are really looking for. Get real info on how to run your ABM campaigns. Etc etc

The data is literally all there already visiting your site. You have to present a compelling reason why they give it you. That's why you need the value exchange.

I'm working on something for it

[Simon Delaney @SimonDelaney1]

@peeplaja Bought it a while ago, but not read it yet. Will start tonight 👍

[Simon Delaney @SimonDelaney1]

@FrameItFilms @ACDublin Think you mean this guy: @ddelaneynv

I get tagged as you all the time😎

[Simon Delaney @SimonDelaney1]

@Le_Rosbifle @marStarship1 @fasc1nate https://t.co/qma7Z5Q2aq

[Simon Delaney @SimonDelaney1]

Fig Rolls are the Rolls Royce of biscuits

[Simon Delaney @SimonDelaney1]

@ChrisStringer65 Hyena - Up to 4500 newtons

[Simon Delaney @SimonDelaney1]

@thogge Leave phone at home when you go anywhere with family.

[Simon Delaney @SimonDelaney1]

The 'hidden' class system is 100% correct. Most British people don't realise that they subconsciously ascribe everyone into a class the moment they meet them, but they'll always be able to put people into a class. Sometimes they don't need to hear them speak, just look at them.
Would be great to see any studies that have been done in it.

[Simon Delaney @SimonDelaney1]

If you read into Venus figurines and the Catal Hoyuk site and palaeolithic society... I'd be very very surprised if this was a real person. Strange article

https://t.co/k4VxdSibyj