Simone Double-Masked Puterman

Chief production editor @MarkLives, @Ramifybiz. Ward 90 ward committee member: environment / Illovo. I LOVE ILLOVO FB admin. @SciFiZA member.

[MarkLives.com @MarkLives]

Building effectiveness into agency DNA • End of the click • Lucky Hustle wins Chery • Thu 04 Jun 2026 https://t.co/BY2XdpMTbk

[@luphumlongcayisa @luphumlongcayis]

Dear Banks,

In this the age of escalating fraud, cybercrime and identity theft, it can no longer be acceptable for us customers to simply trust that the person on the other end of the line is genuinely calling from the bank.

Just as we clients are required to verify our identities before discussing our accounts, bank employees should be subjected to a similar verification process. The burden of trust cannot rest solely on the customer.

There ought to be a secure authentication system that allows customers to verify that a caller is indeed an authorised representative of the bank before any conversation about personal or financial matters takes place. Whether this takes the form of a unique verification code, an in-app confirmation, a secure push notification, or another authentication mechanism.

Banks have invested heavily in protecting themselves from fraud. It is time they invest with equal urgency in protecting customers from fraudulent individuals impersonating bank employees.

The current model, where a stranger phones you and immediately begins asking security questions, is outdated and unsafe.

[MarkLives.com @MarkLives]

#OnTheRadar: Lucky Hustle's new Lucky Chery to service Chery SA Plus: Ryan Nofal to lead Lucky Chery, Michael Jones joins 365 Digital; Downtown Music, Labelheaded partner; recognition for Publicis Production SA; Halo's brandwork for Nine Yards; nine strategic partners for 2026 TMA. https://t.co/8GcQ0eRSKP

[MarkLives.com @MarkLives]

#ThisWeek on MarkLives MEDIA: Media talent drought • #NextWeek: ESG in SA media. From our sister newsletter on Tuesdays! https://t.co/hPiwCucQwG

[MarkLives.com @MarkLives]

#TheMarkAwards 2026: Strategic partners to deliver distinctive end-to-end industry experience https://t.co/qnOocipwOR

[MarkLives.com @MarkLives]

#ClicksnTricks: What the end of the click means for brands. The implications are serious, writes Charlie Stewart. https://t.co/a4j9tKkaEK

[MarkLives.com @MarkLives]

Building an “effectiveness culture” in ad agencies.
Four experts break down for MarkLives what a culture of effectiveness really is and how to achieve it. https://t.co/Q7zf9nQb80

[Ramify @Ramifybiz]

#Ramify: The Mark Awards announces strategic partners for 2026 edition

@themarkawards, powered by @MarkLives

https://t.co/XlpsVa7ydy

[Ramify @Ramifybiz]

#Ramify: Google’s AI Overviews are not killing traffic. They are changing who deserves it

@dentsuSSA • #paid

https://t.co/mbfbSL7vHt

[Ramify @Ramifybiz]

#Ramify: Ascent Africa supports Spinnaker Support's South African market launch through “Legacy into the Future” leadership breakfast

@ascent_africa • #paid

https://t.co/sZleK3kW3n

[Ramify @Ramifybiz]

#Ramify: SA named one of Publicis Groupe’s five global Centres of Excellence

@PublicisMediaSA

https://t.co/mFGSLwvgfS

[Ramify @Ramifybiz]

#Ramify: Award-winning impact: Dentsu Africa signals a new era of creative leadership

@dentsuSSA • #paid

https://t.co/16gxEXFlXg

[Ramify @Ramifybiz]

Welcome, #MotsepeAdvertising, to our premium membership on Ramify — connecting marketers and agencies free of charge! #PremiumProfile • Powered by @MarkLives

https://t.co/SM512ydbSt

[Ramify @Ramifybiz]

#Ramify: Newspapers across SA turned into “sanitary pads”

@joepublicadv • #paid

https://t.co/0IHD11LDdb

[Ramify @Ramifybiz]

#Ramify: Retroviral team recognised across global and local industry award juries

@retroviral • #paid

https://t.co/cu6t0dtOhF

[Ramify @Ramifybiz]

#Ramify: 2026 Effie Awards South Africa extended deadline announced

@EffieAwardsSA • #paid

https://t.co/1Q7MlysSr4

[Ramify @Ramifybiz]

#Ramify: Why brands must humanise the AI narrative to preserve consumer trust

@PenquinAds • #paid

https://t.co/ALdveKixQ7

[Ramify @Ramifybiz]

#Ramify: Penquin strengthens team with strategic new hires as agency growth gains momentum

@PenquinAds • #paid

https://t.co/NOiprasIVw

[Ramify @Ramifybiz]

#Ramify: Pressure Cooker Studios builds a living sonic identity for The Mark Awards

@themarkawards, powered by @MarkLives

https://t.co/6rA4W3iAOL

[Water Crisis Committee @WaterCrisisJHB]

Dear @JHBWater and @DadaMorero

Reference: JWAPP-40122602 - Significant leak at 1 Charles Street, Troyville, which has reportedly been ongoing for months and is affecting water supply to residents in higher-lying areas.