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[eduWeb Summit @eduWebSummit]

SESSION SPOTLIGHT:
Bringing Balance to the Higher Ed Brand 

PRESENTED BY:
Christopher Huebner, Director Strategy Planning
Sara Wallace, VP Strategy
SimpsonScarborough

More info & schedule:
https://t.co/yt5EovsNH9

#HigherEdMarketing #eduWeb24 @simpscar

[SimpsonScarborough @SimpScar]

Good morning #AMAhighered!

Be sure to stop by "A Branding Blueprint for a State of Change," today at 2:30 pm CT.

There may be some fabulous Idaho chips involved...

We'll see you there!

[David Johnston @daviddjohnston]

A huge thank you to our brand partners at @SimpScar for helping us launch this transformational campaign for @BoiseState. From research, to messaging, brand and web, SimpsonScarborough may be the best in #highered at aligning institutional priorities with award-winning execution.

[SimpsonScarborough @SimpScar]

We were curious how AI affects the content students seek on institutional websites in #highered. So, we asked a few of our experts.

Listen to a snippet of our conversation with @SimpScar
Director of Web Development, Ben McCombs, and Director of Digital Content, Tim Jones.

[SimpsonScarborough @SimpScar]

Are you attending #HeWeb23 this week?

Don't miss @AlexAhlstrom and Emma Miller presenting, "Don't Just Crunch Numbers, Set Them Free: A Guide to Data Empowerment," tomorrow at 2:45pm.

We'll see you there!

cc: @HighEdWeb

[SimpsonScarborough @SimpScar]

Thank you to everyone who joined us for yesterday's webinar, "Hey ChatGPT, Where Should I Go to College?"!

If you were unable to attend, you can catch up and join the conversation by watching the recording now →

https://t.co/Fw2yfEADPq

[SimpsonScarborough @SimpScar]

If you want to hear more about AI and the prospective student's user journey, let us know below, and we'll send you the webinar recording from today!

[SimpsonScarborough @SimpScar]

Your prospects are already more engaged in AI than even those in the age range of 18-29 (shown below). There will be some expectation of AI adaptability in the future - how can #highered rise to the challenge?

[SimpsonScarborough @SimpScar]

It's important to optimize your institution's content to AI to be more than just a source of information. #AI #highereducation

[SimpsonScarborough @SimpScar]

Students are asking the question, "Will I get accepted here?" to AI like ChatGPT. They're getting direct information, most likely tailored to their needs for an idea of their chance of acceptance.

[SimpsonScarborough @SimpScar]

What does AI know about #highereducation?

[SimpsonScarborough @SimpScar]

Did you know that ChatGPT use has increased 10x since November 2022?

Associate Director of Data Products @AlexAhlstrom and UX Designer Tim Meyer are sharing some 🔥 data in today's webinar, "Hey ChatGPT, Where Should I Go to College?"

[SimpsonScarborough @SimpScar]

Embracing the power of brand stretch can help redefine the value of #highereducation. Discover how our industry's mission can blossom in unconventional ways from institutions that explore innovative avenues and transform the future of learning. → https://t.co/XuDt9L34gy

[SimpsonScarborough @SimpScar]

There is still time to participate in this year's Higher Ed CMO Study! Take the survey today by clicking the link below - the deadline is Thursday, August 31.

#highered #hemktg

[SimpsonScarborough @SimpScar]

Calling all senior-level #hemktg professionals —@SimpScar's 2023-2024 Higher Ed CMO Study is now open for data collection!

Help us provide valuable benchmarking data as well as compelling insights to advance the role of #highered marcom →

https://t.co/pt3oySbgEG

[SimpsonScarborough @SimpScar]

This is Witt + You. →
https://t.co/ocW6ez8Sp5

#hemktg #highered #branding

[SimpsonScarborough @SimpScar]

@Wittenberg's small school energy sparks imagination, illuminates understanding, and prepares students for the world.

[SimpsonScarborough @SimpScar]

"If everyone’s path is different post-college, then every alum and thus their capacity to contribute is different."

Read more about the new rules of engagement from Creative Director Jason Shough → https://t.co/ePBZJxMIBV

#highered #hemktg

[SimpsonScarborough @SimpScar]

What he said. 👇