Robb Kempken

Marketing and business planning professional bringing you insight into marketing, personal finance and business trends

[Robb Kempken @SimpleRules]

Great insight on the future of financial services and how even non-financial companies can use infrastructure as a service to offer better solutions at a lower cost to more people.
#fintech #innovation #digitaltransformation https://t.co/jsMlI5oTQn

[Robb Kempken @SimpleRules]

Need help prioritizing your company's goals and preparing an action plan for a successful 2020? Simple Rules Consulting can make it easy! Contact us for a free consultation.

#strategy #planning #goals #businessplan https://t.co/ulVpMfK1Wb

[Robb Kempken @SimpleRules]

Great way to think about how to get things done. Not easy for perfectionists, but ultimately more satisfying and productive.
#productdevelopment #innovation #strategy https://t.co/Id3jnL2RfV

[Robb Kempken @SimpleRules]

I've seen Rushkoff's TED talk and I look forward to reading his book. Successful businesses know that customers are not just data points -- they're humans looking for real connections.

#teamhuman #future #marketing https://t.co/PnjBDzRIko

[Robb Kempken @SimpleRules]

80% of Super Bowl ads don't lead to increased sales. What needs to change? #SuperBowlLIII

[Ad Age @adage]

Opinion: Super Bowl ads should lead to sales. Here's how they can https://t.co/4KmyfrRv2u

[Robb Kempken @SimpleRules]

Some good stuff in here! From digital coaching to "weed workouts," it'll be interesting to see what sticks in 2019.

[Chuck Murphy @MurphyResearch]

HIIT and wearables are still popular, but what new trends will people be obsessing over in 2019? Find out by downloading our free e-book! https://t.co/4GIMd05dr4
#newtrends #marketresearch #fitness #healthyliving

[Robb Kempken @SimpleRules]

The lean process works but does it mean there's no room for market research? Check out my blog post.

[Chuck Murphy @MurphyResearch]

Is there room for traditional market research in the era of the lean startup? https://t.co/7PtfHMkNGZ
#leanstartup #marketresearch #innovation

[Robb Kempken @SimpleRules]

The acquisition is about more than entry into India, it's also about access to technology and logistics knowledge. https://t.co/wRyDercJoK https://t.co/kCFhBBFbU6

[Chuck Murphy @MurphyResearch]

It’s time for marketers to get back to the basics and know your shoppers. Read how Murphy Research identified five archetypes that marketers can use to better engage with their audience. https://t.co/zlKHamX0EN
#segmentation #marketresearch #consumerinsights #knowyourcustomer

[Robb Kempken @SimpleRules]

Shopper insights from eMarketer and Murphy Research https://t.co/e3BO9SVLZL

[Robb Kempken @SimpleRules]

How can malls and retailers keep up with changing shopper preferences and work with the rise of digital commerce? 
#shopperbehavior https://t.co/8mJgarHYao https://t.co/D3zczCIrdp

[Robb Kempken @SimpleRules]

Like all forms of market research, it's effective only if it's designed and executed well! https://t.co/HoqQsNDxrK https://t.co/LiyywjYxXr

[Robb Kempken @SimpleRules]

ICYMI, the recording of @MurphyResearch 2018 Shopper Trends webinar is now available! https://t.co/LvRVb5f9SG #marketresearch #insights

[Robb Kempken @SimpleRules]

If you didn't get a chance to tune into our 2018 Shopper Behavior Trends webinar, you can find the recording here:  https://t.co/WoO2KsQPch https://t.co/MRwpnPeb9r

[Robb Kempken @SimpleRules]

Interesting insights about shopper behavior in our webinar yesterday! https://t.co/mkSHi8jxOW
#marketresearch #ConsumerInsight #shopperbehavior #segmentation https://t.co/DwnRmNguHX

[Chuck Murphy @MurphyResearch]

Making a little research magic happen!

[Robb Kempken @SimpleRules]

How well do you understand your customers’ shopping journeys? Attend our upcoming webinar to hear the latest findings on changing shopper behavior in today’s digital world. https://t.co/LInMrnPrka
#marketresearch #segmentation #consumerbehavior #webinar

[Robb Kempken @SimpleRules]

This kid is amazing! https://t.co/MEPMBLVT3A

[CNN @CNN]

"I'm just a high school student, and I do not pretend to have all of the answers. However, even in my position, I can see that there is desperate need for change," writes Cameron Kasky, 17, a student at Marjory Stoneman Douglas High School, via @CNNOpinion https://t.co/UDMXY3VDrr

[Robb Kempken @SimpleRules]

Just 2 weeks until the opening of the Winter Games! https://t.co/gxnvVzFBFP

[Team USA @TeamUSA]

Meet the 242-member 2018 U.S. Olympic Team heading to PyeongChang! The #TeamUSA roster includes five defending gold medalists. 🥇❄️ https://t.co/p2hJVFDfDG

[Robb Kempken @SimpleRules]

Is the traditional business consulting model coming to an end? https://t.co/5T0gypIo5h

[Robb Kempken @SimpleRules]

Car makers are starting to offer subscription pricing. Will it work? https://t.co/XekcWKRdCy