SimplicityDX

SimplicityDX’s optimizes shopping at the edge. Fixing costly #eCommerce & #socialcommerce revenue leaks, fast. Creating delightful customer experiences.

[SimplicityDX @simplicityDX]

Running social media ads but the traffic isn't converting?

Here are the pages we recommend landing your traffic on for maximum conversions:

https://t.co/p5GxWQ34qn

#socialmediaads #socialmediamarketing #ecommercemarketing

[SimplicityDX @simplicityDX]

Planning your TBR list for the run-up holidays to the New Year?

Here's one we created for all the businesses running online to make the most of social commerce growth in 2024.

Get a free copy now: https://t.co/JoDCTSexDZ

#socialcommerce #ecommercemarketing #shopifypartners

[SimplicityDX @simplicityDX]

Wishing everyone a very Merry Christmas from the SimplicityDX team!

May you have the best of time with your friends and family.

#christmas #shopifyexperts #shopifypartners

[SimplicityDX @simplicityDX]

On average, eCommerce brands are losing $29 for every new customer acquired - and the number is much higher during the holidays.

But here's how you can regain control of your advertising spend and revenue.

https://t.co/3zmXwIji00

#socialcommerce #socialmediaads

[SimplicityDX @simplicityDX]

The holiday season is here and we're pretty sure you're setting up all your campaigns to make the most of the festive season.

But do you know what the Gen Z really thinks about holiday shopping?

https://t.co/eQblKC0kN1

#socialcommerce #holidaymarketing #ecommercemarketing

[SimplicityDX @simplicityDX]

Privacy updates, algorithm changes and ever-evolving consumer behavior - the social conversion funnel is now broken and the reasons are plenty.

But here's what brands can do about it.

https://t.co/EkW4vxikaA

#socialmediamarketing #socialcommerce

[SimplicityDX @simplicityDX]

Your audience is on social media.

But do you really know how many touch points it takes for your social media ad campaigns to convert?

Here's what we found:

https://t.co/iis8xe4Epz

#ecommerce #socialmediaadvertising #socialmediaads

[SimplicityDX @simplicityDX]

2023 was a perfect storm that created a customer acquisition cost crisis.
Increased privacy restrictions made precise targeting harder, reducing ad effectiveness, and it’s not going to be any easier in 2024.

Let's explore what can be done:

https://t.co/oogE52hUqE

[SimplicityDX @simplicityDX]

Still using the traditional product detail pages to convert social shoppers?

Here's how ModCloth changed their social media ad strategy to drive 52% of its sales from the channels.

https://t.co/a8uI1JLeAp

[SimplicityDX @simplicityDX]

Finding the right target audience for your social media ad campaigns isn't as easy as it used to be.

With platforms limiting the information accessible to brands, here's what we recommend following to nail your targeting:

https://t.co/3M6HsjJbRM

[SimplicityDX @simplicityDX]

With social media users spanning across a wide demographic, brands can be seen using the platforms to fulfill different business goals and objectives.

Our survey deep dives into the common goals of social media advertising, and here’s what we found!
https://t.co/JTGNTJyOt7

[SimplicityDX @simplicityDX]

Our survey on social media advertising found that businesses across industries invest a majority of their growth budget on running ads on social channels.

But how many of them are able to successfully measure the impact of social ads?

https://t.co/4Y8GYRHSXR

[SimplicityDX @simplicityDX]

BFCM is right around the corner.

And with shopping moving to the edges (read, social media), it's time for brands to ditch their usual landing pages for Campaign Stores that offer a complete commerce experience.

https://t.co/FnCvkXfbdk

[SimplicityDX @simplicityDX]

Measuring the success of social media ads isn’t easy.

So we asked 110 retail brands, retailers and digital agencies in North America what KPIs they use to measure social media ad success.
Here’s what we found: https://t.co/J8UwthGESo

[SimplicityDX @simplicityDX]

Regardless of their social media following or size, brands of all scale have been grappling with rising CAC.

So we had to dig deep into finding ways and means to reduce it.

https://t.co/Zww1olaz0F

#shopifyplus #shopifypartners

[SimplicityDX @simplicityDX]

Social advertising is becoming tougher by the day.

While the number of channels available for advertising have increased, measuring the success of campaigns is easier said than done.

Here are some of the takeaways from our recent research:
https://t.co/rSJwVCQyPY

[SimplicityDX @simplicityDX]

We conducted a merchant survey of 110 retail brands, retailers & digital agencies in North America to understand how they use & measure social media advertising and the impact of Dark Social. Here's what we found:
https://t.co/o3R0T4WAtV

[SimplicityDX @simplicityDX]

Given that shoppers can have many different intents when clicking through from a social media ad, converting them becomes even more challenging for brands.

This is where AI Social Campaign Stores come in & here's how ModCloth uses them:

https://t.co/0GFcdMltr8

[SimplicityDX @simplicityDX]

How can eCommerce businesses measure the success of their social media campaigns?

Here are some ways we found:

https://t.co/KrdOQUoGsE

#ecommercemarketing #socialmediamarketing #advertisingtips

[SimplicityDX @simplicityDX]

Most social advertising campaigns would drive traffic to a category or product detail page.

But this approach leads to a disconnect between the vibrancy of social and the cold practicality of shopping found in eCommerce today.

https://t.co/aZpEZIv5J7