Simplified CX

Opinions/notes on CX, AI, and marketing.

[Simplified CX @SimplifiedCX]

@kunalb11 even before and during AI, these were pretty valuable, it's just that AI now highlighted its scarcity.

[Simplified CX @SimplifiedCX]

Andrej Karpath, the man who coined "vibe coding" said it best

"Our primary job shifts from writing code to reviewing it. It's like an intern. You don't let interns push to production without review."

The problem now is most vibe coders don't know enough to review what AI wrote.

[Gergely Orosz @GergelyOrosz]

Remember these predictions?

“Software engineering will be dead because of AI” —> we’re seeing more demand for sw engineering (good part thanks to AI)

“SaaS will be dead because of AI” —> SaaS businesses growing massively (in part thanks to AI)

Be careful what you believe

[Simplified CX @SimplifiedCX]

@GergelyOrosz we should also consider how the cognitive load of the modern day buyer has also exploded. they're drowning in a sea of near-identical cold outreach and are facing paradox of choice, esp in the SaaS market.

this is just making the equation even harder.

[Simplified CX @SimplifiedCX]

A paradox of AI in services that I see:

The more AI is in the backend, the more human the frontend has to feel.

Clients won't see the AI layers. They'll feel it in faster actions and responses.

The best services biz will be invisible AI with a human face as the trust factor.

[Simplified CX @SimplifiedCX]

AI is flooding podcast feeds & yet consumer willingness to listen to AI-narrated audiobooks dropped from 77% in 2023 to 70% in 2025, and keeps falling.

Shows how people might tolerate AI text but not AI voices.

Love how audio is where the authenticity line gets drawn in bold.

[Simplified CX @SimplifiedCX]

Feb '25: Vibe coding coined. Collins' Word of the Year by December.

April '26: Three major breaches. Lovable exposed user source code and database. Vercel got breached through an AI tool. Bitwarden's CLI was hijacked.

That's 14 months from buzzword to systemic security crisis.

[Simplified CX @SimplifiedCX]

AWS CEO Matt Garman’s says he doesn't believe that "SaaS is dead", instead he points out that demand is about to explode.

AI lowers the cost of creating it. When creation gets cheaper, usage scales. The shift isn’t less software. It’s more, just built differently.

(TOI)

[non aesthetic things @PicturesFoIder]

If you've ever been to a Five Guys location, then you know that regardless of what size you order, there's always a “topper” an extra scoop of fries piled into the bottom of the bag.

Five Guys intentionally adds extra fries so customers feel like they are getting a good deal, even though the cost is already factored into the menu price.

Founder Jerry Murrell has said it is better for customers to feel that their serving of fries was too large.

[Simplified CX @SimplifiedCX]

UGC "USER-GENERATED-CONTENT", is it not?

When you add AI to UGC, where is the authenticity? where is the rawness in the review? this is the equivalent of buying your reviews and faking customer testimonials for the internet.

[Franky Shaw @frankyecom]

This is what a real converting AI UGC ad looks like.

I see a ton of AI UGC stuff promoted on X… most of it is goon / slop clickbait to get you to into some bs lead magnet.

If you’re actually in D2C and want to learn conversion ad frameworks, use my 5.1 framework.

[Simplified CX @SimplifiedCX]

@pubity But the data I want to know is how many of these AI-generated podcasts are being listened to? Are people actively subscribing to these AIpodSlop?

[Simplified CX @SimplifiedCX]

The Gen Z consumer are very deliberate.

Turns out they're 13% more likely to show up opening weekend than older generations. They don't want to own media. They want to experience it. That's not apathy.

That's a different relationship with culture entirely.

[Variety @Variety]

59% of Gen Z users actively subscribe — and then unsubscribe — to a streaming service just to watch a single title:

• 62% won’t pay full price for video games

• 71% have stopped buying physical music

• 70% no longer by hard copies of TV shows and movies

• On the bright side: Gen Z is the most theatrical generation, with 13% more likely to attend opening weekend than older movie-goers

(Source: “Generations In Play: 2026 Audience Insights Report” - Dentsu/IGN Entertainment)

https://t.co/WNfLUtegvU

[Simplified CX @SimplifiedCX]

@htmleverything I'm with @sjgoedecke when he said, "if you are good at code review, you will be good at using AI agents"

https://t.co/Qj8WIWj8WB

[Simplified CX @SimplifiedCX]

@icreatelife Both are hard, in their own right. AI has made us think the other side is suddenly easy.

What's funny is both fields run on the same underlying skills: pattern recognition, decision-making, knowing when to push or scrap. The output looks different, but the cognitive load isn't.

[Simplified CX @SimplifiedCX]

@McKinsey Maybe having pre-AI data on this, to compare with, might have give a bit more clarity. Because, largely I see these factors have always operated outside AI-influence. Ppl have always reliability and prioritised convenience in retail.

AI is yet to make a major impact offline.

[Simplified CX @SimplifiedCX]

@boardyai tastewashing has entered the chat.

[Simplified CX @SimplifiedCX]

@denk_tweets I'm of the opinion that all business writing will be taken up by AI, because business writing is just communicating few points clearly.

the rest? opinion, fiction, journalism etc, never. Because these don't just communicate, they carry a voice, a perspective and that's a person.

[Simplified CX @SimplifiedCX]

@gailcweiner I was reading a substack on how Nobel Prize winners are usually multi-passionate. AI is inadvertently removing our hyper focus, esp tech and allowing other disciplines to blend it.

We need this.

[Tim Ferriss @tferriss]

The main benefit of your product should be explainable in one sentence or phrase. How is it different and why should I buy it? ONE sentence or phrase, folks. Apple did an excellent job of this with the iPod. Instead of using the usual industry jargon with GB, bandwidth, and so forth, they simply said, “1,000 songs in your pocket.” Done deal. Keep it simple and do not move ahead with a product until you can do this without confusing people.

[Simplified CX @SimplifiedCX]

AI will not replace accountants, advisors, or consultants or any service job IMO.

It will replace the ones who spend 80% of their time on data entry and 20% on thinking.

It's already creating massive demand for the ones who can flip that ratio.