Cole Baker

SF | Digital Marketing

[Cole Baker @SimplyColeB]

Id love to connect.

I guess software ppl and SF ppl use this app. So I gotta start posting

[Cole Baker @SimplyColeB]

I helped a startup consultant scale from $0 - $150k/mo all from paid ads.

We had 1 ad, 1 landing page, 1 funnel, 1 sales person.

When we launched we immediately had an 8-10x ROAS.

For the next 5 months we didn't change A THING.

#1 rule is if it ain't broke, don't change it.

So many people would have wanted to optimize the landing page, change the funnel, adjust the email sequences, etc.

The reason we were able to scale was because we had the best offer on the market.

Nothing else. Focus on making an IRRESISTIBLE offer, everything else can suck, you'll still make money.

[Cole Baker @SimplyColeB]

I got an engineering degree because I thought it would make me rich.

I mean, isn't that why we go to school? To make money?

And now...

I live in one of the most expensive cities in the world. Amazing apartment. I don't worry about food bills. I travel when I want.

I'm not crazy rich. But I feel fulfilled. I have purpose. I wake up excited for work.

And it has nothing to do with my degree.

But it wasn't always like this.

4 years ago I was a junior year intern at Amazon. An industrial engineer.

My job? "Make the distribution center more efficient."

An hour outside a major city. 10 hour days on my feet. Nothing like the life I wanted.

By senior year it was clear engineering wasn't my path.

I just wanted to make money, travel, and not work for 40 years.

So I did what anyone like that does. Binged youtube videos about dropshipping.

Paid a coach (-1k). Lost money testing products (-3k). Found a winner (~10k/mo). Went all in. Started posting online. Sold courses (+20k).

Then it all came crashing. 8 months after graduating, everything BURNED DOWN.

Okkkk. F*ck. What next?

Two things from that wreck paved the way to 20k+/mo and growing:

Posting content builds an awesome network.
Failing teaches you skills nothing else can.

Friends started hiring me to fix their offers, funnels, and ads. So I locked tf in.

I spent a year learning funnels, sales, and ads on someone else's dime.

I helped a consulting firm go 0 to $150k/mo at 8 ROAS on a VSL.
A coaching business scale an opt-in funnel from $40k to $400k/mo.
A software company crack a low ticket ascension funnel and break 30 day profitability.

And that's what I do now.

Two lessons if you're in a similar spot:

1) I couldn't have done this without my parents as a safety net while I learned. That's real.
2) I thought I had to own my own business. But I learned the most working with other people first.

Hope this helps one person. You got this.

[Cole Baker @SimplyColeB]

@XaviScales AI

[GURGAVIN @gurgavin]

BUSINESSES ARE NOW USING PREDICTION MARKETS TO HEDGE PROMOTIONS LOL

A BAR IN NYC HAD A PROMO IF THE KNICKS WIN, THEY COVER EVERYONE’S DRINKS FOR THE NIGHT

THE BAR PLACED A $5K HEDGE ON KALSHI THAT PAYS OUT IF THE KNICKS WIN

THE BAR WINS EITHER WAY

[Cole Baker @SimplyColeB]

@theShaneLevine Ayyy let’s go!!!

[Cole Baker @SimplyColeB]

@Mho_23 @nicktarmo_ this you?

[Cole Baker @SimplyColeB]

@JaceEngland1 Do you do rev share with paid ad deals? Where you help them build the funnel + ads + back end?

What pricing model do you suggest?

[Cole Baker @SimplyColeB]

@theShaneLevine @turbodesignco What is this software?

[Cole Baker @SimplyColeB]

@Amschor1 What’s he say?

[Cole Baker @SimplyColeB]

@xkevin_le @zzzbuggg Only real founders have whiteboards

[Cole Baker @SimplyColeB]

@xkevin_le @cladlabs @zzzbuggg All in!

[Cole Baker @SimplyColeB]

@nicktheriot_ Unaware

[Cole Baker @SimplyColeB]

@xkevin_le @zzzbuggg This is sick!!!!

[Cole Baker @SimplyColeB]

@georgesttock Ad

[Cole Baker @SimplyColeB]

What are normal influencer rates?

I just messaged 200 influencers on IG

And some of the prices per reel are insane

This person below has 2k views per reel. And 4k followers on IG and 6k on Tik tok

Charging $300/reel. Is that normal?

[Cole Baker @SimplyColeB]

@mannybarbas_ Structure

[Cole Baker @SimplyColeB]

Got 30 accounts warming

And 400 videos ready to post on the accounts.

Let’s see what happens to ClippClub this month!

[Cole Baker @SimplyColeB]

I need more viral hook ideas for my app.

What are the best tools to help me do my research and edit content?

[Cole Baker @SimplyColeB]

@mannybarbas_ Meta