Singulate

AI company building the future of large-scale communication. Ops-free segmentation and personalization at scale for b2b marketers. 1,008+ waitlist

[Dave Schools @DaveSchoools]

September was our best month ever.

I want to share an update on our company's story.

If this is your first time reading about us, here’s a quick recap of the Singulate story.

Starting the company

Nico was just finishing up at 11x and John and I were still at Hopin (exited to RingCentral and Bending Spoons), when we decided to quit our jobs and start Singulate in spring 2024.

We had found an enormous problem, one we experienced ourselves, and a unique technology approach — and decided it was too good of an opportunity to pass up.

In June 2024, we raised our first round of funding. We hired a team and started building the product, speaking to hundreds of marketing leaders on calls and at events.

Over and over again, conversations validated what we had experienced - everyone was frustrated with messy data, difficult segmentation & personalization, and overall manual marketing ops.

We rounded into 2025 working closely with design partners, honing and sharpening the product to fit the market’s needs.

The GTM bet

In late spring, we sold our first commercial contract to a Fortune 500 company and converted 65% of our design partners into customers. We were lifting off, but we needed to grow faster.

In August, we made a bet. Our company had been heavily focused on product and engineering until that point. I was the only GTM person. What if we flipped our investment focus to accelerate GTM? Yes, we’d accelerate our burn, but if it worked, it’d take us to the next level of growth.

We put our money where our mouth (i.e., top of funnel) was and turned our full attention to growth, pulling out all the stops, and took the month of August to build out a top of funnel growth engine with people and scalable systems.

We launched an Instantly integration to use Singulate for outbound.

We hired a hybrid SDR who dogfooded our own tool to book demos.

We stood up Linkedin ads and automation.

We partnered with influencers.

We narrowed the definition of our ICP, and updated our website and sales deck.‍

Did it work?

As August ended, we were all systems go in September.

We ran 108 demos in September (even with one week off for Inbound).

We closed our best month of ARR in September, and October already has more than enough pipeline to double MoM.

We’re working with incredible companies like Goldcast, QuestionPro, Brandlive, Zoom, Onescreen, and more to power their lead re-engagement, event invites and follow ups, and outbound systems.

HubSpot and Instantly have been fantastic integration partners.

‍Also, we didn’t stop building on the product side!

We released Singulate Research - it’s like Clay's custom data enrichment BUT without the spreadsheets and tables.

Singulate Research uses web crawlers and LLMs to pull in any contact and company research while you’re writing, to segment and personalize with, generated at the time of send, so it’s fresh.

In other news, we’re SOC 2 Type II certified!

What we’ve got coming next is a giant step forward, making Singulate even more agentic and automated. But I’ll save that for the next update.

A personal reflection

If there’s one lesson I’ve learned being a startup founder this year, it’s that this job is like living with a weighted vest on at all times.

It’s heavy.

You feel it.

It never goes away.

You constantly wish you could move faster.

But whether you see it or not, it’s making your body stronger.

You learn and adapt to the extra weight, growing the muscle needed to support it.

You learn to think, move and work with it.

You learn to act more strategically, more stably, and more grounded.

Small things bother you less, and the big things become less big.

We’re entering a new chapter in Singulate’s journey.

I’m excited to share it with you.

Thanks for following along with us.‍

[Dave Schools @DaveSchoools]

Big news at Singulate 🚀

Today, we’re rolling out three exciting updates:

A brand new Product Demo video

A fresh marketing website

The Singulate Sandbox ⛱️

🆕 Meet the Singulate Sandbox

The Sandbox is a free, self-guided environment where you can explore Singulate’s AI marketing platform hands-on. No uploads, no field mapping, no integrations — just jump in. It’s pre-populated with sample data and includes an interactive tutorial to get you started quickly.

👉 Try it now: Visit our new website and click “Try it free.”

Prefer to watch first?

We also released a new Product Explainer video that walks through how Singulate solves tough marketing ops and data challenges. (And yes, don’t ask who did the voiceover 😉)

💡 Why we built this

July was our busiest month ever. The loudest feedback we heard?

“Just show me the product.”

So now, you can.

✅ Watch the Product Demo video
✅ Spin up a free Sandbox account

And explore our new Solutions pages:

🔄 Lifecycle Marketing
🤠 Sales
🤝 Agencies
🚀 Startups
🎪 Events

With so much AI software hitting the market, it’s hard to separate signal from noise. That’s why we built the Sandbox — so you can see for yourself what makes Singulate different, and awesome.

👉 Give Singulate a spin today, and let us know what you think!

[Singulate @Singulate_ai]

@via_marketing_ @HubSpot @InstantlyAI Thanks - we run split tests! Version A is "regular" messaging and Version B is "singulated" messaging.

It enables teams to see if their segmentation and personalization strategy is working or not.

[Singulate @Singulate_ai]

🚨 Announcing that Singulate is now available for sales outreach

Use Singulate for both your marketing nurtures AND your sales outbound.

The AI-native command center for your GTM messaging.

Try our @HubSpot and @InstantlyAI integrations today!

[Dave Schools @DaveSchoools]

Announcing Singulate Outbound - the future of GTM messaging 🧵

🚀 Big news, Singulate is now for Sales

We started with marketing nurtures, now we're expanding into sales outreach.

Why?

Well, it's simple. We kept getting asked to.

To fix the problems with AI automated messaging.

So we did.

Singulate sends hyper-personalized cold email, powered by your data and AI, delivered through @InstantlyAI, @outreach_io, @HubSpot, @HeyreachHQ, and more.

In a time where everyone’s using the same AI tools and getting the same flat results.

Singulate gives you more tools:

→ Clean messy data with Wow Tags
→ Build instant segments with Branched Content
→ Fine-tune AI personalization with Singulated Snippets
→ Add tone + structure with Modular Messaging Architecture

This isn’t another AI SDR tool.

It’s a creative command center for your GTM team.

Let’s make cold email work better with data.

From the early teams at Hopin and 11x.

[Singulate @Singulate_ai]

Come join our team! 🚀

Personalization is broken - we fixed it.
We need YOU to scale it.

Apply here👇

[Dave Schools @DaveSchoools]

We're hiring a Founding AE (GTM Lead)!

Singulate is making sales and it's time to scale up revenue.

The ideal candidate

- knows HubSpot
- loves marketing
- writes damn well
- is entrepreneurial
- sells autonomously
- can own sales cycle E2E
- has sold to B2B marketers
- thrives in change & unknowns

You will:

- learn AI + data strategy rapidly
- help shape our product and story
- establish legacy as the founding GTM
- make $160-$190k OTE (60base/40commission)
- help change the way marketing communication works forever

[Dave Schools @DaveSchoools]

Some news: I'm excited to share that Singulate is now an official HubSpot App Partner.

Here's why.

Years ago at Hopin, I got to experience marketing moving REALLY fast with some of the best tools and marketers in the biz. I remember the late nights with the team working through our lead routing workflow in HubSpot.

But one challenge kept coming up, on every business unit I served:

"How do we segment and personalize the copy better with the data we have?"

Data was siloed and messy. Teams were busy and low on bandwidth. Segmentation took forever. We didn't have time. We had campaigns to get out the door!

With our new HubSpot integration, Singulate becomes a native layer inside your workflows—letting you bring adaptable messaging, verified personalization, and instant segmentation directly into HubSpot's CRM and email tools.

We're not just personalizing with first name and company name. We're revamping marketing messaging at scale with AI and data strategy.

This first launch brings plug-and-play support for:

– Hyper-personalized automated email nurtures
- Make dynamic content and smart modules 90% faster to create
- Baked-in AI fine-tuning, reviewing, and validation at scale before you hit send
- All data reporting an analytics remain in HubSpot

And this is just the start.

Our roadmap includes intelligent reviewers, custom deep enrichment, data playbooks, and model training based on historical sends.

We're not just slapping AI on personalization. We're here to fundamentally change the way marketers communicate with their prospects and customers. To make it individually relevant at scale.

The marketing stack is evolving—and now Singulate is inside it.

The Singulate team and I are pumped to help shape this next chapter.

Big thanks to the @HubSpot team for being a key partner for us.

Link to more info on the announcement in the first comment.

If you're on HubSpot, get in touch!

[Dave Schools @DaveSchoools]

JUST LAUNCHED an new website for @Singulate_ai

We're peeling back the curtain a bit more on what Singulate's product actually does.

[Singulate @Singulate_ai]

"The best kept secret in B2B marketing."

- Growth Marketer earlier this week

[Singulate @Singulate_ai]

@WhatUdontknowpd @realDonaldTrump I like your name. We should be friends

[Dave Schools @DaveSchoools]

The Future of Mail Merge.

Quick demo of the Wow tags feature in Singulate.

Use natural language to transform data on the fly as you write.

Saves hours and hours of spreadsheet cleaning.

---

Other ways to use wow tags:

- pluralize, reformat, lowercase, fix caps
- calculate numbers (i.e., days active)
- trim, add, and append words
- much more

[Singulate @Singulate_ai]

Did everyone see our superbowl ad with Open AI?

Great brands collaborating 🖤

[Dave Schools @DaveSchoools]

2025: EMAIL MARKETING WILL NEVER BE THE SAME.

[Singulate @Singulate_ai]

A couple weeks after announcing out of stealth, we've crossed 1,000 users on our waitlist 🚀

Jump on the list to get early access to the product.

[Singulate @Singulate_ai]

The future of email marketing is about to change forever.

Join 850+ marketers on our waitlist to see what's coming.

https://t.co/XiLmPIJBwM

[Singulate @Singulate_ai]

On average, 35% of a business's revenue come from their email marketing channel.

Compared to social and SEO, email marketing remains the most efficient growth channel. As it has for decades.

But...

[Singulate @Singulate_ai]

But once something works, it gets overworked.

As marketers, the tools we've been given have driven email marketing into the ground.

Personalization and automation haven't fixed it.

AI hasn't fixed it; it's made "spam" smarter instead of solving spam itself.