Sini Ninkovic

Living the present moment, 10 years ahead.
📚 Author of Untethered | 🤖 AI Coaching Leader @BetterUp
🍎 Ex-Apple | 🎓 Berkeley Grad | 🌍 Bi-continental (US/EU)

[Rory Garton-Smith @rory_builds]

Meet mate, your AI growth teammate for marketers.

We spent the last 2 years in stealth building the hard part first: distribution. A live network of 12B+ shopper intent signals that tells us who’s actually in-market, right now.

Now mate puts AI on top of that network to find your customers and convert them.

It's like Claude for your marketing team but with our own consumer distribution infrastructure underneath.

We quietly signed 700 brands to the beta, drove $94.4 million in sales in 12 months for the likes of JD Sports, Brooklinen and Everlane, and are weeks away from crossing a $15M run rate.

Today, we’re thrilled to be opening the beta.

Drop a comment if you run an online store and we'll get you set up!

[Sini Ninkovic @SiniUntethered]

@rory_builds That's exciting! Claude for a marketing team is such a valuable piece of software

[David Sneider 🎆 @davidlsneider]

Self-custody keeps growing as crypto becomes real finance.

Capability and control are winning.

[Sini Ninkovic @SiniUntethered]

High output.
Low joy.
The anxious overachiever tends to rush hard,
optimize everything,
and constantly feel behind anyway.
A pattern experienced before at McKinsey—
and sometimes on the trail.

[Sini Ninkovic @SiniUntethered]

First day on the Camino.
Started strong. Windy, quiet, seemly never ending.
But something simple became clear by halfway.

[Sini Ninkovic @SiniUntethered]

Reminded of this quote as i am starting my journey...

[Sini Ninkovic @SiniUntethered]

Starting the Camino de Santiago today. Hoping to find myself somewhere between sore feet and too much pastel de nata.

[Sini Ninkovic @SiniUntethered]

“Deep questions invite others to tell us what they need.”
One of my favourite moments from the conference.
Coaching, leadership, even friendship—it all starts with better questions.
Not to fix, but to understand.
Not to lead, but to listen.
@betterup

[Sini Ninkovic @SiniUntethered]

Wrapping up an inspiring experience at Uplift by BetterUp.
From AI as a new layer of leadership to the power of deep questions, one theme echoed throughout:
Human potential is limitless—but only if we ask better, listen deeper, and build smarter.
Grateful to be part of it.

[Sini Ninkovic @SiniUntethered]

“With GenAI, every employee is now a manager.”
Our CEO Alexi said this during the keynote—and it hit.
We’re moving into a world where tools don’t just support you… they coach you.
The real shift? Authority isn’t a title—it’s a capability.
@betterup

[Sini Ninkovic @SiniUntethered]

Just wrapped up a full day consistently teaching (read: talking non-stop 😅) at the Product Experience booth—breaking down how AI coaching actually works.
Not here to replace humans—just to upgrade them.
Millions of sessions → smarter insights, better growth.

[Sini Ninkovic @SiniUntethered]

Padel is already feeling smoother. But the big test is still ahead: I’ll be walking the Camino soon.
That’s where this experiment meets reality.
More soon. 👣

[Sini Ninkovic @SiniUntethered]

I’ve been experimenting with BPC-157 & TB-500 injection into my hip for 2 weeks. No surgery. Just peptides, research, and consistency.
BPC helped me recover from knee pain 3 years ago. Back then, it was hard to get. Now it's banned in sport—but funny enough easier to find.

[Sini Ninkovic @SiniUntethered]

Peptides = short chains of amino acids.
Some boost collagen. Others speed healing.
BPC-157 + TB-500 are showing real promise in recovery + regeneration.
I’ve been experimenting with both for 3 years now—and they’ve seriously helped with healing and staying active.

[Sini Ninkovic @SiniUntethered]

Injuries taught me that healing isn't always found in hospitals. After tearing hip cartilage, I started a self-experiment in regeneration. Sharing it not as advice—but as a log of what’s possible when you take healing into your own hands.

[David Sneider 🎆 @davidlsneider]

We built @LitProtocol to usher in a new paradigm of digital identity that empowers individuals to maintain sovereignty in the AI era.

This infrastructure is crucial as we navigate the complex intersection of human agency and artificial intelligence.

[Sini Ninkovic @SiniUntethered]

Vipassana weekend, holding space for stillness, self-reflection, and presence.
Through long meditations and group sits, we embraced silence, deep awareness, and clarity.
No phones, no distractions—just the sound of nature, our breath, and the wisdom that arises in stillness.

[Lit Protocol 🔑 @LitProtocol]

Lit Protocol is powering interoperability, private data & agent wallets and starting to manage serious value across a number of blockchains!

Check the numbers for yourself 👇 https://t.co/XxYfDfopCN

[Sini Ninkovic @SiniUntethered]

Science is clear: Screen time before age 3 weakens language and decision-making skills. Early brains need real-world interaction, not screens. The damage is real and impacts learning for life.
https://t.co/PsFyUnPMyT

[Lit Protocol 🔑 @LitProtocol]

🚀Exciting News: The Lit Agent Wallet is Now an @elizaOS Plugin! 🚀

We’re thrilled to share that the Lit Agent Wallet—a decentralized system that empowers agents with a private key stored securely across an MPC + TEE network (Lit)—is now available as a plugin for ElizaOS!🎉

This integration brings unparalleled flexibility and security to your decentralized workflows. Whether you're an EOA, a smart account, or a DAO, you can now set tools and policies on-chain that your agents can use, all while ensuring your private keys remain secure and decentralized. 🔒

What Does This Mean for You?

>Enhanced Security: Private keys are fragmented and stored across the Lit network, leveraging MPC (Multi-Party Computation) and TEE (Trusted Execution Environment) for maximum security.

>On-Chain Control: Set and manage tools, policies, and permissions directly on-chain, giving users and DAOs full control over what your agents can do.

>Seamless Integration: As an ElizaOS plugin, the Lit Agent Wallet is now easier than ever to integrate into your existing workflows.

Check out the video for a walk through of the setup, configuration, and use cases of the Lit Agent Wallet within ElizaOS. We’ll show you just how easy it is to get started and unlock the full potential of decentralized agents.

Get Started Today!
Ready to take your agent operations to the next level?

Install the Lit Agent Wallet plugin on ElizaOS and experience the future of secure, on-chain agent asset management.

🔗https://t.co/xQ4WrnuvVp

🔗 https://t.co/32nC00SBcK

Let’s build a more intelligent and decentralized future together! 🌐