A billionaire bought a logging company in the Amazon rainforest just to shut it down.
Swedish-British billionaire Johan Eliasch has taken a bold, hands-on approach to fighting climate change, shifting from business leadership to direct environmental action.
In 2005, he acquired a logging company in Brazil, gaining control of approximately 400,000 acres (1,600 km²) of Amazon rainforest, which he immediately dedicated to preservation by halting all logging operations. This decisive move transformed a potential deforestation site into a protected carbon sink, safeguarding biodiversity on a vast scale.
Eliasch's efforts extend far beyond this landmark purchase. He founded the Rainforest Trust, which has helped protect millions of acres worldwide, and co-founded Cool Earth in 2006—a charity that empowers indigenous communities to conserve endangered rainforests.
His influence reaches policy and sports: he advised the UK government on deforestation (authoring the influential Eliasch Review in 2008), and as president of the International Ski Federation (FIS) since 2021, he has driven sustainability initiatives, including committing to the Race to Zero campaign to halve winter sports emissions by 2030.
Eliasch exemplifies a rising movement among ultra-wealthy individuals who deploy private resources for immediate, impactful climate solutions—bypassing conventional channels to deliver tangible protection for the planet's vital ecosystems.
🚨BREAKING: Kentucky family rejects a $26 million offer to turn their farmland into a data center, roughly 10x the area’s going rate.
“If it’s my way, I’ll stay and hold and feed a nation. 26 million doesn’t mean anything.”
“I wasn’t expecting that. very special. He’s a class act. Cares about his teammates, cares about his country. His team.”
Tage Thompson on Jack Hughes pulling him in to share the standing ovation 👏
As the years pass, Connor Hellebuyck is the name that needs to be kept alive
Jack Hughes has billion dollar photo, while Conor McDavid walked away the MVP
The truth is, the gold medal game would've been a blowout if Hellebuyck didn't shed his demons
Nobody needed this more than him
Despite being the back to back Vezina winner, his reputation for shrinking in big games loomed large over the final
He was yanked 3 times last playoffs vs St. Louis and has allowed at least 4 goals in 10 of his last 14 playoff games
Everything was put to rest in Milan
He finished with the best save percentage in the tournament and a perfect 5-0 record
The real MVP was the man between the pipes who shed his reputation and lifted America to our 1st gold in 46 years
January 5th 2025 - Teddy Stiga Golden Goal (WJC)
May 25th 2025 - Tage Thompson Golden Goal (Worlds)
February 19th 2026 - Megan Keller Golden Goal (Olympics)
February 22nd 2026 - Jack Hughes Golden Goal (Olympics)
What a run for USA Hockey
🇺🇸 Team USA paraded the American flag and Johnny Gaudreau’s jersey around the ice following their big win, honoring their late teammate and the country he loved
This is awesome.
Wow winning in overtime and then entire women’s hockey singing the national anthem all together plus the crowd it was so moving! #USA#NationalAnthem#Gold