Samantha Hardcastle

Creative director to hospitality & travel experiences. Advocate for personality-packed properties & meaningful cultural narratives ✌️

[Samantha Hardcastle @Skhardcastle]

@WixHelp sms verification isn't working! Can't get into my account and it's urgent. Really need phone support or faster email support!

[Literary Tours In Egypt @literarytourseg]

Thank you so much @Skhardcastle and @arivaltravel for this wonderful article! Stay tuned for news about our crime writing retreat coming soon.......
#Travel #literarytour #CrimeFiction
#locationtour
https://t.co/jhlw8dzady

[Paul J. Zak @pauljzak]

Story: The Key to Successful Immersive Experiences
https://t.co/A7552C8r0m @ImmersionNeuro @Skhardcastle

[Samantha Hardcastle @Skhardcastle]

I read a NYT article about a mochi shop in Japan that has been around for over 1,000 years! The secret to success? "To survive for a millennium, a business cannot just chase profits. It has to have a higher purpose." I address this in my course - here's a snippet! #hospitality

[Samantha Hardcastle @Skhardcastle]

2020: the end of cookie cutter experiences #travel #hospitality #tourism #hotelier #bookdirect

[Samantha Hardcastle @Skhardcastle]

Join me and the best & brightest #tourism leaders for Growvember - a free online event next week! My workshop is all about Creating a Storied Experience for Visitors. Hope to see you there. https://t.co/50UM6BQ3X8 #travel #hospitality #experienceeconomy

[Samantha Hardcastle @Skhardcastle]

What beliefs and values does your experience express?

#experiencedesign #hospitality #travel #tourism #hotelier

[Samantha Hardcastle @Skhardcastle]

@starbetter Bar Harbor is magic 💕 we were looking at New England too but ended up booking the finger lakes. I’d rather do New England when more is open.

[Samantha Hardcastle @Skhardcastle]

The #hospitality industry has a commoditization, unmet expectation problem. Big time. Lack of differentiation, lack of understanding what is meaningful to different people... now's the time to focus on this work. #experienceeconomy #tourism #bookdirect #storybrand #brandpromise

[Indie Congress @IndieCongress]

Tune in on IG Live tomorrow at 4:30pmET for cocktails with @marclotenberg, CEO of @wmag, @SurfaceMag, & @watchjournal AND ILC Advisory Board Member! You don't want to miss this one!

[Samantha Hardcastle @Skhardcastle]

Magnetic #marketing revolves around the concept that people are drawn to experiences and brands that share their values. The archetypes help us break that down into a understandable framework! #hospitality #tourism #guestexperience #hotelier

[Samantha Hardcastle @Skhardcastle]

If you feel like you’re not attracting the guests you REALLY would love to have, it’s probably something to do with the #archetype vibes you’re putting out in your #marketing. Do you know your visitors & guests #lovelanguage? #hospitality #tourism #guestexperience #hotelier

[Samantha Hardcastle @Skhardcastle]

If you're passionate about travel, storytelling, culture - I'd love to chat! https://t.co/eXcZqITIUi #travel #storybrand #storytelling #hospitality #hotelier

[Samantha Hardcastle @Skhardcastle]

The Goldilocks effect in the booking process - a major frustration for travelers everywhere. It’s such an exhausting process to find unique, authentic, storied experiences these days... #bookdirect #hospitality #hotelier #customerjourney #travel

[Samantha Hardcastle @Skhardcastle]

Free Training: 7 Reasons People Aren’t Booking & How To Make Your Experience The No-Brainer Choice https://t.co/wInZbgtC8H #bookdirect #hospitality #tourism #hotelier

[The Gettys Group Companies @TheGettysGroup]

When a hotel doesn't have a story that ties through, the lack of vision falls flat for the guest. It's not memorable, and you see that in the ROI. -Jenna Hackett, @Hilton’s @CurioCollection & @TapestryHilton #Hospitality #Branding

[The Gettys Group Companies @TheGettysGroup]

A unique brand concept speaks to the audience that the hotel is trying to attract with a layered and memorable experience. It's a collaborative process that leads to a more experiential hotel. -@ronswidler, @TheGettysGroup #Hospitality #Branding

[Samantha Hardcastle @Skhardcastle]

Such an important message: pay attention to the white space, you can’t develop a brand in the vacuum, and pull the narrative through the entire experience. #storybrand #hospitality #hotelier #storytelling

[Boutique Design | BDNY @BoutiqueDesign]

TODAY AT 4 p.m. EDT: Learn what works & what doesn’t in hospitality brand development during BD’s webcast, with all-star panelists from @maverickmgmnt @TapestryHilton @CurioCollection @TheGettysGroup FREE registration: https://t.co/D3TXXVyXDa #hotelnews #hoteldesign

[Samantha Hardcastle @Skhardcastle]

If it’s feeling extra hard to stand out right now, here are some questions to ask yourself. #hospitality #travel #experienceeconomy #storybrand #visitorjourney

[Samantha Hardcastle @Skhardcastle]

But it’s not enough to just do this in a satisfactory way. If it’s missing a personality-packed narrative, it’s going to be tough to evoke the emotions that move people to book. #hospitality #visitorjourney #hotelier #storybrand #storytelling