Heather Robinson

#GoogleAds #AIMarketing #Speaker, #Author, #Consultant, #Trainer. #GooglePartner #PPC #LeadGeneration. Founder of

[Heather Robinson @SkittishDigital]

How much should a freelancer charge?

I spent years getting this wrong.

My first calculated rate was £25/hour.

I was busy.

Very busy.

But I was poor.

New post:
https://t.co/lHcATBRnjS

[Heather Robinson @SkittishDigital]

I was recently in a room with 20 freelancers.

Almost everyone charged by the hour.

There were only two of us who didn't.

The more efficient I become, the less sense hourly billing makes.

Especially in the age of AI.

Why I don't charge by the hour:

https://t.co/39Kf78fgV6

[Heather Robinson @SkittishDigital]

Clients don't arrive with a detailed list of your boundaries. They learn them from you.

The boundaries I wish I'd set sooner: https://t.co/z5EyRMgzna

[Heather Robinson @SkittishDigital]

Public speaking is networking at scale.

People hear how you think before they ever speak to you.

That makes the follow-ups warmer, easier and much more useful.

New piece on why speaking can help grow a freelance business:
https://t.co/BW8uMLA04d

[Heather Robinson @SkittishDigital]

Freelancing felt manageable without systems until deadlines, enquiries, proposals, invoices, and onboarding all piled up.

Keeping everything in my head stopped working fast.

New post: “The moment I realised freelancing needed systems”
https://t.co/w6uDYPXBnB

[Heather Robinson @SkittishDigital]

Good freelancers do not stop getting referred because they suddenly become less talented.

Usually:
• people forget what they do
• relationships fade
• communication slips
• positioning becomes confusing
Referrals are built on trust, not just skill.

https://t.co/RmtosxySVb

[Heather Robinson @SkittishDigital]

Freelance work rarely comes from the people in the room.

It comes from the people in their network.

Most of my best referrals have come from collaborators, not clients.

I wrote about what changed once I understood this:
https://t.co/sFmjfmNfDr

[Heather Robinson @SkittishDigital]

One of the hardest networking questions when I went freelance was:

“So what do you do?”

I thought I needed a polished elevator pitch.

Turns out a simple sentence worked far better.

Here’s what changed 👇https://t.co/4jo38xGvwW

[Heather Robinson @SkittishDigital]

I’m doing a thing!!! 🎤

I’ll be speaking at #HeroConf in Brighton:

How to optimise Google Ads when you don’t have enough data

If you run niche B2B, local services, or low-conversion accounts — this one’s for you.

#HeroConf #BrightonSEO

[Heather Robinson @SkittishDigital]

I thought I hated networking when I went freelance.

Turns out most of my work over the last 14 years has come from it - just not the kind I expected.

No events. No pitching. Just relationships.

I wrote about what actually worked for me 👇 https://t.co/lc5CWcSoGr

[Heather Robinson @SkittishDigital]

I thought I was starting from zero when I went freelance.

No clients. No pipeline. No guarantees.

Turns out my first work didn’t come from my website at all.

It came from people who already knew me.

https://t.co/yXj9wykD5u

[Heather Robinson @SkittishDigital]

Most people don’t feel fully ready before going freelance.

But a few things make the transition much easier:

✔️a financial buffer
✔️early conversations
✔️simple systems from day one

If I were starting again today, these are where I’d begin:
https://t.co/jD2t8V2K6K

[Heather Robinson @SkittishDigital]

At 29, I realised I was spending more time commuting than living.

Up at 5:30am. Home at 7pm. Evenings disappeared. Weekends became recovery time.

So I went freelance.

14 years later, I still haven’t gone back.

I wrote about that decision here:
https://t.co/YwaXfaxG16

[Heather Robinson @SkittishDigital]

Most freelancers focus on finding clients.

It took me years to realise sustainability matters more.

Systems. Boundaries. Energy management.

I wrote about the three things that made freelancing work long term for me: https://t.co/1KqVBmEaHf

[Heather Robinson @SkittishDigital]

The quiet realities of freelancing no one talks about https://t.co/r5BfyjYzIq

[Heather Robinson @SkittishDigital]

Woo! 2 weeks and 2 days to go!

First time attending IRL. Looking forward to getting out of the office and learning some new stuff!

#BrightonSEO

[Heather Robinson @SkittishDigital]

Check out the latest article in my newsletter: Creating a Content Writing Strategy for Small Businesses #ContentMarketing https://t.co/XKRsF9xeyO via @LinkedIn

[Heather Robinson @SkittishDigital]

Woohoo! I'm going to #brightonSEO online. RT to share with others. https://t.co/SGm5l37OqX #brightonSEO

[Heather Robinson @SkittishDigital]

Threatening skies on today's lunchtime leg stretch. 10,000 steps done, head clear, ready for the weekend 😊 #10000steps #YorkshireDales #walking #healthymindhealthybody @ Conistone with Kilnsey https://t.co/HDKdnWZcLf

[Heather Robinson @SkittishDigital]

Time to stop sending the same old emails to your database of contacts...

#EmailMarketing #MarketingTips #DigitalMarketing

https://t.co/m8CPPC5Emp via @LinkedIn