Michelle Richards

[Astasia Myers @AstasiaMyers]

I'm seeing a pattern among some founders closing rounds right now: they are manufacturing hotness🔥

Being in the right category isn't enough.

Some of the playbook:
• Drop a great launch video as the process starts
• Get prominent operators/customers talking about you on X
• Time podcast appearances with the raise
• Stack customer announcements into a few weeks
• Show velocity between meetings: “Since Tuesday, we signed 3 more pilots”
• Announce impressive hires
• Create a physical-world moment: a packed dinner, launch, hackathon, event

None of these alone makes a company hot. The trick is compressing them so investors keep encountering evidence that the company is accelerating.

Momentum compounds.

[Michelle Richards @SkylarRich]

@harrychow_ I’m a very social “social media” person! I’d love to be there.

[email protected] 😊 @harrychow_

[Michelle Richards @SkylarRich]

Meanwhile in Fort Collins, Colorado... 😩 #mayshowers @9NEWS @9WantsToKnow

[The Cut @TheCut]

Is Chalamet our new Leonardo DiCaprio? Why do the Kardashians use filters on their babies? We have the answers in this week's gossip column https://t.co/Ttc6DRdIZ9

[CR FASHION BOOK @CRFASHIONBOOK]

Kim Kardashian's New KKW Perfume Is Inspired By Her Naked Body https://t.co/nOkrfsQzc7

[Colorado State University @ColoradoStateU]

Our answer: Ramily 💚

Why do you 💛 CSU? #ILoveCSUDay

[Vogue Runway @VogueRunway]

The 7 serums you can trust to keep your skin moisturized this winter. https://t.co/RcFSFGlv5S

[Paradym Music Group @ParadymMusicGrp]

#HotShot #SalmaHayek and #MaryJBlige at the Palm Springs Film Festival 😍

[Michelle Richards @SkylarRich]

@RealChalamet @MyDesert thanks for the shots!!

[Michelle Richards @SkylarRich]

@RealChalamet I didn’t know you when you first stepped out of the limo, but I learned fast 😏 thanks for the selfie! #CallMeByYourName

[adam @brokeangeI]

every mental breakdown i have makes me a stronger bitch

[Michelle Richards @SkylarRich]

@lynettezeches And leave them allon read

[Michelle Richards @SkylarRich]

@Official_MattM Ps whats your connection with Kayne?

[Michelle Richards @SkylarRich]

@Official_MattM @Official_MattM coconut or grapefruit.. 10/10

[Michelle Richards @SkylarRich]

@Official_MattM do you have and manage your own website with all your content?

[Michelle Richards @SkylarRich]

@Official_MattM do you enjoy watching the nightly news? Do you think millennials are drifting away from watching the 5 pm news?

[Michelle Richards @SkylarRich]

@Official_MattM do you ever shoot and edit your own footage for a particular story?

[Michelle Richards @SkylarRich]

@Official_MattM can you hook me up with Dave Franco? But all joked aside.. what was it like to interview him?