Slingwave

Slingwave’s marketing analytics platform and media execution team enable you to make better marketing investment decisions.

[Slingwave @SlingwaveInc]

AI can spend your marketing budget in seconds. Proving whether it worked? That takes a little longer.

As agentic AI takes on more media buying, independent measurement becomes critical.

At Slingwave, we're focused on connecting measurement to smarter, faster decisions.

https://t.co/yOLEGsMzcV

[Slingwave @SlingwaveInc]

That’s a wrap on Advertising Week New York.

Great conversations, time with our New York team, and unexpected appearances by the Teletubbies and Flavor Flav.

Thanks, Advertising Week, for a great week.

[Slingwave @SlingwaveInc]

No single measurement approach has every answer.

As marketing fragments, teams need attribution, MMM, experimentation, and business context working together to understand what’s truly driving growth.

A great point from Paul Boruta and Shiv Gupta on The Incremental Marketer.

#MarketingMeasurement

[Slingwave @SlingwaveInc]

On the ground in New York for Advertising Week. Looking forward to the conversations around AI, measurement, and what’s next for marketing.

If you’re here, let’s connect.

[Slingwave @SlingwaveInc]

Everyone is shopping for AI tools. The bigger opportunity may be helping teams use them well.

New episode of The Incremental Marketer: Paul Boruta talks with Shiv Gupta about AI adoption, martech, measurement, MMM, programmatic, and what marketers should watch next.

Watch/listen: https://t.co/c4Nud6lgxg

[Slingwave @SlingwaveInc]

The 12.3% growth in ad spend is interesting. But this stat from IAB caught my attention: 86% of buyers say AI is changing how they measure media.

More spend + more complexity makes good measurement even more important.

That’s exactly what we’re focused on at @Slingwave.

https://t.co/KraYbp4AYQ

[Slingwave @SlingwaveInc]

Heading to @AmazonAds unBoxed in San Francisco next week.

Looking forward to conversations on what’s next for Amazon advertising, AI, and measurement. If you’re there, say hi to Slingwave founder @PaulBoruta.

[Slingwave @SlingwaveInc]

A great start to Mogl Peak Week in Denver. Paul Boruta joined the “Building the Next Measurement Framework” panel to discuss where marketing measurement is headed.

If you’re here, stop by the Slingwave booth to say hi to Paul and Sam Adler.

[Slingwave @SlingwaveInc]

By the time a traditional measurement model is delivered, budgets, campaigns, and the market may have already changed.

We’re building Slingwave around a different premise: measurement should evolve with the business - and help teams act while the insight is still useful.

That’s continuous optimization.

Learn more at https://t.co/EERSngvM9g

[Slingwave @SlingwaveInc]

Creator content now drives organic reach, paid creative, affiliate sales - and increasingly, what AI recommends.

As Babs Rangaiah puts it, the question is shifting from “How do we rank on Google?” to “How do we become the answer?”

Watch the full episode: https://t.co/aRVBKwixAs

[Slingwave @SlingwaveInc]

Paul Boruta, Slingwave Founder & CEO, will join the “Building the Next Measurement Framework” panel at @MoglPlatform’s Peak Week on Sept. 23.

He’ll be in Denver with Sam Adler, our Sr. Director of Insights & Customer Success.

If you’re attending, let’s connect!

[Slingwave @SlingwaveInc]

AI search is creating a new measurement blind spot.

Someone can discover a brand in ChatGPT or Perplexity, never click a link, and later arrive through branded search or direct traffic. Traditional attribution may never connect those dots.

As customer journeys become harder to observe, marketers need more than one way to understand what’s actually driving growth.

Good read from Martech Zone 👇️

https://t.co/IjHHjzLwnA

#MarketingMeasurement #AI

[Slingwave @SlingwaveInc]

You already have a brand. The question is whether you’re shaping it intentionally.

Babs Rangaiah explains why trust, differentiation and brand matter even more in the age of AI.

Watch the full episode of The Incremental Marketer through the link in our bio. 🎙️

#BrandStrategy #AIinMarketing #MarketingTok #TheIncrementalMarketer

[Slingwave @SlingwaveInc]

AI is making it easier than ever to build. But just because you can build a tool in-house doesn’t mean you should.

The real challenge is everything that comes after: maintaining it, integrating it, training teams, and making sure it still works as the business changes.

Jeremy Hines and I get into that - plus ad tech, SaaS, measurement, operations, and what actually makes modern marketing organizations work.

Full episode 👇
https://t.co/g8l5ouIhRF

[Slingwave @SlingwaveInc]

Marketing measurement gets treated like a reporting exercise way too often.

CMOs are under a ton of pressure to drive growth, defend budgets, and explain exactly what marketing contributed.

Good measurement should make that job easier - giving leaders more confidence in where growth is coming from and where to invest next.

We appreciate Madhukar Kumar’s take here, especially the recognition of what this actually feels like from the CMO seat.

https://t.co/YxEbCKIu82

[Slingwave @SlingwaveInc]

We spend a lot of time debating where the next marketing dollar should go, but not enough time asking whether we have the measurement to make that decision confidently.

A small investment in better measurement can make a much larger media budget work harder.

Worth a read from Venkat Raman.

https://t.co/L58VWTtZtR

[Slingwave @SlingwaveInc]

A great summer with Eyuel Woldehanna 👏

We’re grateful for the curiosity, energy, and thoughtful work he brought to Slingwave throughout his internship.

Thank you to St. Olaf College and our Slingwave mentors who helped make it such a meaningful experience.

Congrats, Eyuel - we’ll be cheering you on!

[Slingwave @SlingwaveInc]

A good ad isn’t enough.

Ad quality also depends on where it runs, what surrounds it and whether a real person actually pays attention.

Andrew Wohlwend and I discussed how the definition of ad quality has changed—and why the quality of the impression matters as much as the creative.

#AdTech #Marketing

[Slingwave @SlingwaveInc]

AI may not be sending much website traffic yet—but the traffic it does send could be far more valuable.

New research found that visitors from AI sources were 3x more likely to become leads than visitors from other organic channels.

Another reminder that traffic volume alone doesn’t tell you what a channel is worth.

https://t.co/eoR5f0Brkt

#AISearch #MarketingMeasurement

[Slingwave @SlingwaveInc]

Useful reality check on the excitement around advertising inside AI.

A new interface does not automatically create a new advertising model.

For AI ads to become truly transformative, marketers will still need the fundamentals: transparency, control, independent measurement, and proof of incremental business impact.

The experience may be new.

The measurement questions are not.

Good perspective from Karsten Weide at Marketecture Media 👇

https://t.co/tjFaqKIR49