The Small Business Guru

The Small Business Guru - Put YOUR business on the first page of Google for HUNDREDS of relevant keywords. Creator of Local Visibility Blueprint.

[The Small Business Guru @SmBizGuru]

❌ Neglecting your Google Business Profile is not harmless. It’s costing you calls, customers, and cash flow. 👉 How often do you update your GBP — weekly, monthly, or… not at all?

https://t.co/7GisVtGTaS via @LinkedIn

[The Small Business Guru @SmBizGuru]

@TaylorHoliday @neilpatel I raised three hard-working, resilient young adults. I was a single mom with a limited budget. Together we did hard things and didn’t quit.

[The Small Business Guru @SmBizGuru]

https://t.co/WRD3o0OG7s

[The Small Business Guru @SmBizGuru]

SEO Campaigns will change but still be VERY important for every business

[The Small Business Guru @SmBizGuru]

#AlwaysLearning  Listening in - 2023 Google Algorithms & SEO Future: Powerful Predictions for 2024

[The Small Business Guru @SmBizGuru]

SEO in 2024 - Think Real Estate vs Ranking. Questions to ponder about Your Digital Presence.

[The Small Business Guru @SmBizGuru]

"🎯 In the world of marketing, identifying an ideal customer is crucial for success. Understanding their needs, preferences, and behaviors allows us to tailor our campaigns effectively. By targeting the right audience, we maximize our chances of delivering the right message,.✨"

[Neil Patel @neilpatel]

You’re using the wrong social network.

If you had to guess, which ones are driving the highest return on ad spend (ROAS)?

I’ll give you a hint… it’s not Instagram or TikTok.

At my ad agency, NP Digital, we run ads for our clients on all major social platforms.

Plus, we have access to data from over 1 million sites.

Before I break down which social network has the highest ROAS, here’s the percentage of revenue that comes from each social network.

Keep in mind, that I am only looking at the revenue numbers for social, not other marketing channels.

Facebook - 32.37%
YouTube - 28.19%
LinkedIn - 11.47%
Instagram - 10.92%
TikTok - 8.44%
X - 4.41%
Snap - 3.18%
Pinterest - 1.02%

Now can you guess which platform has the biggest ROAS?

X – 6.8
Pinterest – 5.2
Snap – 4.9
TikTok – 4.1
YouTube – 3.9
Instagram – 3.3
Facebook – 3.2
LinkedIn – 2.6

X produced the highest ROAS in the last 30 days.

Keep in mind that even though the ROAS may be better on some platforms over others, some platforms can drive much more volume, such as YouTube and Facebook.

Assuming you have no issues with a particular platform, you should spend money on all of them as long as it's profitable.

[Adam Grant @AdamMGrant]

It's not making mistakes that causes failure. It's the time we spend ruminating about them instead of studying how to avoid them.

It's not success that causes complacency. It's the time we fail to spend studying the conditions that fueled success and learning to recreate them.

[The Small Business Guru @SmBizGuru]

"The way you present yourself to the world is everything. Your appearance, your demeanor, your everything should be an extension of your brand."
Kris Kardashian.

How do you show up for work in your business? How do your employees show up for work to be seen by your customers?

[The Small Business Guru @SmBizGuru]

Not just for corporations. This is something the small business owner needs to pay attention to when starting and running their business.

[The Small Business Guru @SmBizGuru]

“A good deal of corporate planning is like a ritual rain dance. It has no effect on the weather that follows, but those who engage in it think it does. Moreover, much of the advice related to corporate planning is directed at improving the dancing, not the weather.” Brian Quinn

[The Small Business Guru @SmBizGuru]

“The pattern of objectives, purpose, goals and the major policies and plans for achieving these goals stated in such a way so as to define what business the company is in or is to be and the kind of company it is or is to be" Kenneth Andrews