Small Brand Club

Small brands. Big finds. 🔎
Discover standout products & the founders behind them.
Your next favorite brand starts here.

[Small Brand Club @SmallBrandClub]

Welcome to Small Brand Club 🔎

We spotlight independent brands, standout products, and the people behind them.

Follow to discover your next favorite.

What’s one small brand you think deserves more attention?

[Small Brand Club @SmallBrandClub]

@Pebble @Pebble For anyone ordering a Round 2 this week: does 'ships in December' mean early December or closer to the end? Wondering if it can land before the holidays.

[Small Brand Club @SmallBrandClub]

Pebble is back, and @Pebble says this time it has no investors. Eric Migicovsky, who launched the e-paper smartwatch on Kickstarter in 2012, runs it with a small team, and the software is open source.

Newest: Pebble Round 2, a 1.3" color e-paper screen in an 8.1mm steel case.

[Small Brand Club @SmallBrandClub]

@Pebble From Pebble's store (checked Oct 13):

• Round 2: $199, new orders ship in December
• Time 2: $225, in stock, ships within 48 hours
• Both work with iPhone and Android
• US orders pay about $10 tariff per watch

Photo: Pebble
https://t.co/lAbnJwygmS

[Small Brand Club @SmallBrandClub]

@kepano From https://t.co/kbZoruYglg (checked Oct 17):

• Renders every diagram type built into Mermaid 12.1.0
• 230 kB gzipped vs 1.6 MB for Mermaid.js
• 0.05–0.3 ms render time vs 6–82 ms
• Free and open source (MIT); try it in the browser playground

https://t.co/kbZoruYglg

[Small Brand Club @SmallBrandClub]

We featured Obsidian earlier this month: no investors, paid for by its users. On Sat, CEO @kepano open-sourced Pele, the diagram renderer coming in Obsidian's next version.

Pele's site says it's up to 500x faster than Mermaid.js, with a 6x smaller bundle. https://t.co/WIbvJZlWM5

[kepano @kepano]

This is Pele, my new rendering library for diagrams and charts, compatible with the latest Mermaid syntax.

- 100-500× faster than mermaid.js
- 6× smaller bundle
- No dependencies
- Easy to theme
- Responsive to device width

In pursuit of making Obsidian insanely fast and cohesively designed, I always found the Mermaid library to be too big, too slow, and too hard to theme. Pele will be the new renderer in the next version of Obsidian, but you can start using it now.

Pele [ˈpɛlɛ] is named after the goddess of volcanoes and fire. It's open source under the MIT license. Try the playground!

[Small Brand Club @SmallBrandClub]

From Analogue's store (checked Oct 17):

• Super Nt+ and Mega Sg+: $219.99 each
• Preorders open Mon Oct 19, 8 AM PT; ships December 2026
• Plays original carts; 1080p output
• Pairs with 8BitDo wireless controllers

Photo: Analogue
https://t.co/FtuYKqry9z

[Small Brand Club @SmallBrandClub]

Analogue is bringing back Super Nt and Mega Sg, its FPGA consoles for original Super Nintendo and Sega Genesis cartridges. Analogue says no emulation, zero lag.

The new + versions add Bluetooth and 2.4G wireless. Preorders open Monday, 8 AM PT. https://t.co/QRZeOhBVKP

[Analogue @analogue]

Introducing Super Nt+ and Mega Sg+

The definitive way to play original Super Nintendo, Super Famicom, Sega Genesis, Mega Drive, and Master System.

Beginning with Super Nt in 2017, the originals set a new standard for video game preservation. Nearly a decade later, they return.

Super Nt+ & Mega Sg+. Definitive, all over again.

Now with Bluetooth + 2.4G. Reworked industrial design, OS, packaging, and more.

At the core: an FPGA architecture engineered in-house from scratch, backed by over a decade of development. Purpose-built 1080p for 2D gaming. No emulation. Zero lag. Total accuracy. Plug and play.

Preorder Oct 19, 8am PDT. Ships Dec 2026.

https://t.co/IsNLyVkMop

[Small Brand Club @SmallBrandClub]

@ugmonk From Ugmonk's site (checked Oct 13):

• Analog Archive: $129 in black or silver, with 12 dividers; fits the small 3x5 cards
• Analog Starter Kit (30 cards + stand): $29
• Ships from PA to most countries; free US shipping on $200+

Photo: Ugmonk
https://t.co/M2RGphbtUV

[Small Brand Club @SmallBrandClub]

Ugmonk is a 4-person team in Downingtown, PA. Jeff Sheldon started it from his apartment in 2008, with no investors.

Its Analog system is a to-do list on 3x5 cards. New from @ugmonk: the Analog Archive, an aluminum box for up to 365 finished cards, so you can see your progress.

[Small Brand Club @SmallBrandClub]

@thelightphone From Light's site and support pages (checked Oct 12):

• $899 unlocked, or from $59/mo on a 2-year Light plan
• New pre-orders deliver in late December
• Rideshare runs through Tremp, an SMS ride service, which adds a 10% fee ($2 min)

Photo: Light
https://t.co/YTvztajzqd

[Small Brand Club @SmallBrandClub]

Light says its phone is "designed to be used as little as possible." The Light Phone III's menu is a short text list of tools you pick on a website.

As of Sept 15, one of them hails an Uber or Lyft. @thelightphone calls rideshare a long-standing problem without a smartphone.

[Small Brand Club @SmallBrandClub]

@OnyxCoffeeLab From Onyx's site (checked Oct 12):

• $189 for 24 coffees (56 g each)
• Ships from Nov 16. For Dec 1 delivery, order by Nov 15 (US) or Oct 31 (international)
• Plus a 500-piece jigsaw and a web game
• Limited run, per Onyx

Photo: Onyx Coffee Lab
https://t.co/zcNrSu9Z1H

[Small Brand Club @SmallBrandClub]

The No. 1 spot on the World's 100 Best Coffee Shops list for 2026 went to a café in Rogers, Arkansas, ahead of Oslo's Tim Wendelboe.

That's @OnyxCoffeeLab, and its 2026 Advent Calendar is out: 24 different coffees, one 2 oz bag a day, from bold naturals to washed Geshas.

[Small Brand Club @SmallBrandClub]

@eightsleep Thanks - that clears it up. Two Solos that zip together is a cleaner couple option than I expected.

[Small Brand Club @SmallBrandClub]

@MoonPie From MoonPie's shop (checked Oct 12):

• Pumpkin Spice Minis are back for a limited time, $9.99 for a box of 12
• Custom boxes with your own photo or logo (2-week lead time)
• General stores in Chattanooga, Pigeon Forge and Lynchburg, TN

Photo: MoonPie
https://t.co/4ZLqA5RApn

[Small Brand Club @SmallBrandClub]

In 1917, a Kentucky coal miner asked a traveling salesman for a snack "as big as the moon." That's how @MoonPie began.

Chattanooga Bakery still makes about a million a day, it says, and the Campbell family still owns it, with the fifth generation now in the business.

[Small Brand Club @SmallBrandClub]

@eightsleep From Eight Sleep's product page (checked Oct 10):

• Pod 6 Solo from $1,999; Standard from $2,699
• Autopilot plan ($299/yr) required for the first 12 months
• 30-night trial, free shipping and returns, 5-year warranty

Photo: Eight Sleep
https://t.co/kKtqYXARd7

[Small Brand Club @SmallBrandClub]

@eightsleep's Pod 6 is a cover that goes over the mattress you already have, plus a hub by the bed. It cools or heats from 55°F to 110°F, each side separately on the Standard.

New this generation: Solo sizes for one sleeper, at what Eight Sleep calls its lowest price yet.

[Small Brand Club @SmallBrandClub]

@meetgranola From Granola's site (checked Oct 7):

• Free Basic plan, with limited meeting history
• Business: $14/user/month, unlimited notes and history
• Mac, Windows, iOS, Android and Apple Watch
• Snapshots was announced Oct 5

Image: Granola
https://t.co/Loay5iTdVn

[Small Brand Club @SmallBrandClub]

Many AI note-takers join your meeting as a bot. @meetgranola doesn't. It uses your computer's audio, and you jot as much or as little as you like while it writes the notes.

Its new Snapshots feature adds the slides and charts people screen-share to those notes automatically.