Abhishek Singh

Performance Marketing at Per Annum | Previously @fellofinance & @getpitstopin | Tweets about Performance Marketing

[Abhishek Singh @SmallElement]

People cannot comprehend the power of a still mind.

[Abhishek Singh @SmallElement]

@getpeid Just stick around long enough so that we don't even consider one plus.

[Abhishek Singh @SmallElement]

@geekyranjit 1. Majorly for office MoMs
2. Binge watching
3. Reading (Books, reddit, Twitter, blogs, etc)

I use the phone only for gaming, WhatsApp & calls.

[Abhishek Singh @SmallElement]

Unpopular opinion:

Google ads is not always the solution. There are others out there.

[Abhishek Singh @SmallElement]

No. 1 rule of performance marketing:

Don't fix something that's not broken.

[Abhishek Singh @SmallElement]

@alvarovillalb_ Welcome

[Abhishek Singh @SmallElement]

When I brought down CAC of a startup to 1/10th of its value, the first question I was asked was:

What was the secret?

And all I could say was 50 things combined together made it possible.

From small funnel fixes to major creative overhauls, there was never one major thing.

[Abhishek Singh @SmallElement]

@alvarovillalb_ one new video every week without extra cost.

3. Tested 20 different types of audiences.

4. Then tested the working audiences in different app conversion events before settling down on top 2.

5. Employee tooltips for all overview.

[Abhishek Singh @SmallElement]

@alvarovillalb_ 1. Focused on one funnel at a time.
Eg: Started with Install>Signup instead of directly going to Signup>conversion

2. Went all in on in-house videos. CEO helped us big time. He featured in performance videos along with other team members. This helped us churn out...cont..

[Abhishek Singh @SmallElement]

@FelloFinance So true 😓

[Abhishek Singh @SmallElement]

Everything is perfect about Bangalore - except for that 6 months deposit.

[Abhishek Singh @SmallElement]

@ishamaniyar1 Even if the number is high for such accounts (girls), those are part of vanity metrics.

So the fair play still remains for the core propositions.

But on surface, yes, there is a slight bias on the number of followers (don’t want to generalise but can’t say otherwise).

[Abhishek Singh @SmallElement]

@amanpreet_27 Opposite experience.

[Abhishek Singh @SmallElement]

@tobydoyhowell Using Snapchat

[Abhishek Singh @SmallElement]

@aneetta_joby_ 💯

[Abhishek Singh @SmallElement]

@RMantri Online targeting

[Abhishek Singh @SmallElement]

@ankurnagpal 🙌🏻💯

[Abhishek Singh @SmallElement]

@ishamaniyar1 💯

[Abhishek Singh @SmallElement]

@SwiggyCares Matlab thik hi hai! Can’t complain.

[Abhishek Singh @SmallElement]

@_interestingguy Not a person person.

[Abhishek Singh @SmallElement]

@abhiart 🔥