Shannon Smith

[Shannon Smith @SmithSP]

@chrisboettcher9 "10x Ironman" Yeah, you spent a LOT of time with your kids while training.

[Shannon Smith @SmithSP]

@andrewfoxwell Does this impact organic posts? Or is it strictly paid advertising?

[Shannon Smith @SmithSP]

@edgaralandough Isaiah 41:10 “Fear thou not; for I am with thee: be not dismayed; for I am thy God: I will strengthen thee; yea, I will help thee; yea, I will uphold thee with the right hand of my righteousness.”

[Shannon Smith @SmithSP]

@dashboardlim Meta Claude

[Shannon Smith @SmithSP]

@Robkearney1981 Looks like a painting by Normando Rockawelli

[Shannon Smith @SmithSP]

Looking for a 3PL with transparent pricing. Not a spreadsheet with costs that I cannot predict. Would love to hear from a few and compare rates. We ship 3-4,000 orders per month, on average 1.2 units per order (higher during sales), 90% to East Coast (coastal brand) and roughly 65-70% Northeast. #dtc #3pl

[Shannon Smith @SmithSP]

@TaylorLagace There is no scenario where organic can make up for paid. The platforms are too sophisticated and have focused their development on making it pay to play. Sure, there is a brand here or there that blows up organically, but thats a fraction of 1% of DTC.

[Shannon Smith @SmithSP]

@mikefutia Skills

[Shannon Smith @SmithSP]

@oliverwhudson FUNNEL

[Shannon Smith @SmithSP]

@herrmanndigital DTC for a long time (in clothing and home decor) sold items at premium prices. This changed in last 12-18 months. Items we sold for $100+ only move if priced around $80. On FB at least. It seems the only shoppers left are older mass consumers.

[Shannon Smith @SmithSP]

@MattOrlic Yes

[Shannon Smith @SmithSP]

@zachmstuck @sufianszn Running a 50% off promo to clear inventory. AOV is down 30% (no one ever paid full retail), but contribution margin is up 80%+! Our CAC has dropped a lot because I think you are exactly right. We are priced in the impulse purchase sweet spot.

[Johnny Hickey🐊 🇺🇸 @johnhickey1970]

I'm spending about $375-425k /month across TV, Facebook, Google, TikTok, Pinterest, Snapchat media buying for our 2 media buying brands... 

Managing media buyer role all by myself.

Brand is doing 40m this year.

I wonder how many of you are doing media buying at that level for your own brand?

there's tons of us in-house folks out there, but we're kinda isolated. 

i've got great agency contacts, but sometimes you just need to bounce ideas off someone who actually runs their own campaigns.
we grew 55% this year, 189% in 2024, 287% in 2023. 

Million ways to do it. this approach works….

But I know someone is doing it better.

So I'm starting a Slack for brand owners/in-house marketers to share what's working, save time small hacks or tricks

don't need my spend or growth to join, could be way better or worse.
just gotta be someone who understands that when things go south its on you to fix it.

who's in?

[Shannon Smith @SmithSP]

@jforjacob @oliviaakory Thank you for sharing this. Is this a CBO campaign for each new ad concept that you want to test? To find the best combination of hook, image, headline and format? Can you include a video in the 2nd ad set to test against images?

[Shannon Smith @SmithSP]

@BarstoolPAT @Delta I have a theory that adults that get upset or complain about babies or kids that cry on planes were probably the biggest bitch ass annoying crying babies themselves at one point.

[Shannon Smith @SmithSP]

@TaylorHoliday @Home84907W Of course you will

[Shannon Smith @SmithSP]

@seanfrank Would love to see an analysis of @paravel from @drewfallon12

[Shannon Smith @SmithSP]

@codyplof Or they take a metric that has been in the business lexicon forever, eg "contribution margin", and pretend they invented it to try and establish thought leadership.

[Shannon Smith @SmithSP]

@FedotOff90 SCALE

[Shannon Smith @SmithSP]

@jspujji DECK