Snakk Blog

Australia's destination for smartphone & tablet news & analysis, with a focus on mobile marketing. We aim to be local, relevant & above all, interesting!

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Buyer journeys are actually 41% longer than marketers once thought. https://t.co/A6E2u0TLzg

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Closing the gap on #crossdevice measurement https://t.co/A6E2u0TLzg

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59% of Australian CIOs say their role is becoming more strategic (slightly less than the global average) https://t.co/l2MlumtmBv

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Tablet and mobile sales surge on the weekends. How does your mobile targeting strategy accommodate?

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Playables, personalisation, and vertical video. Which predictions did we get right? https://t.co/5N6eZqfRap

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Companies have more data than ever but are still being surprised. The answer isn't more data, it's different data: https://t.co/O7i0GtgpEM

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Australia just became #3 globally in mobile’s share of ecommerce. https://t.co/A6E2u0TLzg

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"The stickiness of your story is significantly more important than how much you invest in media." https://t.co/p8DBIB296r

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Programmatic is a lot of things, but it isn't an excuse for poor creative: https://t.co/6VdhJpWH7j

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One-third of all online purchases were completed on mobile https://t.co/A6E2u0TLzg

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App time set to take up 20% of total media time this year, with users currently spending 2 hrs 25 minutes per day in-app (via @eMarketer)

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Closing the gap on cross-device measurement - New blog up <> Link to it in bio

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"Right now we’re measuring the industry and the pricing structure based on media metrics, not on brand metrics." https://t.co/xM01Cc08RB

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1 in 3 transactions start, and END, on mobile. https://t.co/A6E2u0TLzg

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“We think mobile-first, to the point where it doesn’t even come up in conversation.” {We just published a new blog <> link in bio}

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14 ways location intelligence helps to prevent customer churn: https://t.co/DCe2zeEgVy

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Which mobile formats are (& aren't) living up to their predictions: https://t.co/5N6eZqxsyZ

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Google extends mapping tech to include videos, predicting what people will buy & where with cross-device measurement https://t.co/B4wsSvF4d5

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New on the blog: How Facebook applies #mobilefirst https://t.co/BkWogr04p2

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Global mobile ad market grew 45% CAGR in the last 7 years: https://t.co/6tisXUYSI0