BAD NEWS FOR EVERY FASHION PHOTOGRAPHER 📸💀
A sunny pumpkin patch, hay bales, a crowd of people picking pumpkins in the background. A blonde in a cream vest, an asymmetric linen skirt and a little white bag walks through the rows, crouches down, picks the biggest pumpkin she can find and lifts it over her head, laughing like the shoot went perfectly. It looks exactly like an autumn lookbook from a clothing brand.
Except nobody shot it. No model, no location, no photographer, no crew. The whole clip is AI-generated 🤖
Not long ago, a scene like this meant sewing samples, booking a model, renting a location and paying a team to shoot all day. Now any outfit can be put on any face, in any setting, with a prompt. That’s a huge shift for brands. And scammers noticed it first: the same tools that build a perfect lookbook build a perfect fake person. The article attached to this post shows what one of them did with it 👇