We empower human progress by helping people express themselves, live in the moment, and have fun together through @Snapchat, @LensStudioDev, and @SPECS.
SPECS is getting connected.
In the US, we’re partnering with @verizon to bring cellular connectivity to the SPECS Charging Case, plus flexible financing, easy setup and hands-on experiences coming to select stores soon.
Starting 10/1, we’re launching a SPECS First Look pop-up at Westfield Century City for a hands-on preview. 📷
Before SPECS ship this fall, come experience them, meet members of the team, ask questions, share feedback, and check out what we’re building.
Meet SPECS Intelligence.
It knows what’s important to you: your people, priorities, and what you’re working toward, so it can anticipate your needs before you have to ask.
Get Early Access on Mac + iPhone. No glasses required.
https://t.co/CzEsVbftC0
Congratulations to @ronanharris, our new Chief Commercial Officer! Ronan will lead our global advertising sales and go-to-market teams, helping businesses grow on Snapchat. Thank you, @realajitmohan, for four years of leadership at Snap.
After fifteen years building Snap, I’ve never been more excited about our business and what’s ahead. I’m profoundly grateful for our community of nearly one billion Snapchatters, our team, and partners who make it all possible. 👻😎
Annual letter here: https://t.co/KDpZlAQJCc
The wizarding world is coming to @snapchat 🪄 We’re teaming up with @hbomax to bring Harry Potter fans new AR Lenses, Bitmoji fashion, Chat Wallpapers & more throughout the season. The magic starts today, with more rolling out throughout the season. 👻⚡ https://t.co/hfslFsh7lI
In our latest Digital Wellness Check, Snap's Rachel Hochhauser sits down with Kevin Branzetti & Melissa Kaiser of @NCPTF to talk about partnership, trust, and what it really takes to protect vulnerable teens both online and off. Watch: https://t.co/CWFnPm6r5v
Q2 revenue up 19%. Ad momentum building. @SPECS launch on the horizon. @evanspiegel joined Squawk Box this morning to cover it all.👇 Full interview: https://t.co/utkPTR6hzB
Today, we announced our Q2 2026 earnings results. This was a strong quarter for Snap, as we reached 971 million MAUs globally, and revenue reached $1.60 billion, up 19% year-over-year. Read the full report: https://t.co/nDlIAzA3uH
Going forward, wholly AI-generated content will no longer be eligible for distribution on Spotlight. Our goal is simple: reward authentic, human-made content and help original creators reach an audience.
Learn more about the update: https://t.co/wHlgHa5zsh
Introducing Now Playing on Snap Map 🎵
Snapchatters can link their @Spotify accounts to share their listening activity, discover new songs through their friends, and save tracks directly to their Spotify library, all without leaving the app.
https://t.co/8tZ8xHefpV
In June, we awarded nearly $1 million to our Lens Creator community through Lens+ Payouts 🎉
Congrats to more than 1,000 Lens Creators were rewarded for their Lenses and hundreds of them received their first-ever payout this month. 👏
Today, we're proud to welcome the 2026/2027 U.S. Council for Digital Well-Being. 💛 Over the next year, 19 incredible teens will help inform conversations around digital well-being, online safety, and AI by sharing their lived experiences and perspectives.
More than 450M people use Snap Map every day to stay connected to the people and places that matter most. New insights show how location sharing, for those who choose it is right for them, supports communication with friends, place discovery, and safety: https://t.co/OocCGcBNM6
Every fan has a story. What will yours be this ⚽ final?
From predictions before kickoff to reactions after the final whistle, Snapchat is where fans come together to share every moment in real time.
👉 Join the chat: https://t.co/CD2oyDrvsy
"Our direct revenue business now generates more than $1B in annualized revenue… and we're just getting started."
Swetha Dhamodharan, Sr. Director of Product Management, on building Snapchat+ to 25M+ subscribers. 🎙️