Winston

[Hadley Harris @Hadley]

The unsung heroes of the startup ecosystem are the early employees who join before major funding

[Winston @Socalwinston]

Marketers align your self to revenue. Your CFO will love you for it.

[Winston @Socalwinston]

@logan_liffick I do:)

[Winston @Socalwinston]

The best B2B companies I follow build trust at scale by producing research/data driven content (e.g @Gong_io, @SlackHQ, @Zendesk).

[Winston @Socalwinston]

@Dmurr68 Learned the hard way that without internal support/excitement for Marketing there is little to no budget approvals, misalignment in goals and overall so many internal obstacles to overcome. Couldn’t have said it better 🙌🏾

[Daniel Murray @Dmurr68]

If your team isn't pumped about your marketing, don't expect your audience to be either.

Remember, internal marketing matters!

[Winston @Socalwinston]

In 2023 I would love to meet more B2B marketers that are incredible at their craft.

Curious if you all have recs of people to follow?

[Winston @Socalwinston]

Alignment Wins!

Category-winning companies have clear alignment between:

⬇️ Founders' Personal Stories
⬇️ Historical Market Conditions
⬇️ Unique Product Offerings
⬇️ Differentiated Users Benefits

How will your Marketing teams seek alignment in 2023?

#marketing

[Winston @Socalwinston]

Most battles Marketers face are internal not external:

-Lack of budget and resourcing
-Lack of understanding of the value of Marketing
-Lack of executive support
-Lack of well-defined goals

These things will cripple any Marketing team faster than any external challenges.

[Winston @Socalwinston]

Customer and employee loyalty requires trust. Achieving this requires every function to embody this not just Marketing.

🧵4/4

[Winston @Socalwinston]

Customer trust and loyalty is a company responsibility and not solely a Marketing initiative.

🧵1/4

[Winston @Socalwinston]

No amount of marketing in the world will fix the fact that:

-Customers hate your product experience.
-Customers hate chatting with support.
-Employees don’t feel valued/supported.
-Public sentiment of your company is poor.

🧵3/4

[Winston @Socalwinston]

I hope you, too, can cast a stone no matter how small to create ripples wherever you are.

#MLKDay

[Winston @Socalwinston]

Today reminds me it's the actions of individuals that can have far-reaching effects.

[Winston @Socalwinston]

It won't be easy, but it will be necessary. Individually, we can not change systems, but collectively our actions can sum to positive change.

[Zach Roberts @zgroberts_]

Excited for what @Socalwinston and I have cooking for 2022 — stay tuned!

We are just getting started…

[Winston @Socalwinston]

@logan_liffick Knowing you, you will kill it😉