Discover engagement rate benchmarks and formulas for 2026, plus how to calculate engagement rate and improve your social media performance. https://t.co/RWEhztKeKl
A social content calendar is a structured plan that helps you organize and schedule your social media posts effectively. By using one, you can guarantee consistency in your messaging, engage your audience better, and track performance metrics. https://t.co/6yE8UOwNSN
In AI-driven discovery environments, your content is now competing to show up in the language, examples, and assumptions AI systems use in their answers. https://t.co/OSol3JFbTK
And it’s worth considering. Meta reported in February 2025 that users now share more than 4.5 billion Reels across IG and Facebook every day. The company also reported that 50% of all user time spent on Instagram is now dedicated to Reels consumption.
#TUESDAYTIP: Instagram has been testing variations of Reels ad placement, including trending ads, which enable marketers to place their promotions alongside trending Reels content.
See new tactics and tools you need to know on LinkedIn, plus tips for building an effective LinkedIn marketing strategy in 2026. https://t.co/ybkjTCda1z
While LinkedIn allows users to send quick generic invitations, adding a short note explaining who you are or why you’d like to connect can dramatically improve your chances of getting a response.
#TUESDAYTIP: Sending a LinkedIn connection request is often your first interaction with someone on the platform, so it’s worth taking a minute to make it feel personal.
Learn how to use social listening to monitor social media channels for mentions of your brand and competitors and put those insights to work. https://t.co/b5PGarmXSs
With video content gaining more traction in the app, LinkedIn has shared some new advice for video creators, including notes on what to post, how often to post and new video updates. https://t.co/N2JWPxvpFP
While email marketing is effective, Gmail's Promotions tab has made it more challenging for marketers to get their emails opened. https://t.co/i4GGavo4R1
In this environment, the best-performing brand content often does not look like brand content at all. It looks like an answer, a useful example, a walkthrough, a thoughtful comment, a clear comparison, or a piece of proof.
#TUESDAYTIP: Research-driven social works differently than broadcast social. The audience is active, not passive. They are asking questions, reading comments, comparing options, screening for bias, and looking for patterns in real user experience.