Jennifer N. Taylor ツ

𝗩𝗶𝗰𝗲 𝗣𝗿𝗲𝘀𝗶𝗱𝗲𝗻𝘁 & 𝗗𝗶𝗿𝗲𝗰𝘁𝗼𝗿 𝗼𝗳 𝗗𝗲𝗽𝗼𝘀𝗶𝘁 𝗚𝗿𝗼𝘄𝘁𝗵 | Partners Bank

[Jennifer N. Taylor ツ @SocialMediaJen]

Win lifetime access to ChatGPT Pro and work smarter 📈 Entry is 100% free! #giveaways #win #chatgpt https://t.co/oysAFWHu3m

[Jennifer N. Taylor ツ @SocialMediaJen]

I'm not a Stanley cup fan... but I love this 20 oz Valentine’s Day one for coffee 😁
😘 ❤️ ☕️

[Jennifer N. Taylor ツ @SocialMediaJen]

This technology is not magic. When deploying AI agents, a brand needs to be careful with the data it shares. The AI agent also needs a clear goal and boundaries to work within. In 2025, we will see too many companies casually providing AI with access to sensitive data.

#AI

[Jennifer N. Taylor ツ @SocialMediaJen]

~ 𝐓𝐡𝐞 𝐑𝐀𝐂𝐄 𝐅𝐫𝐚𝐦𝐞𝐰𝐨𝐫𝐤 𝐂𝐫𝐞𝐚𝐭𝐞𝐝 𝐁𝐲 𝐃𝐚𝐯𝐞 𝐂𝐡𝐚𝐟𝐟𝐞𝐲 ~

https://t.co/3x0FfsDATE

#DigitalMarketing
#DigitalMarketingStrategy

[Jennifer N. Taylor ツ @SocialMediaJen]

You can benchmark using industry and sector reports if you have no previous results to refer to. For example, @socialinsiderio provides industry benchmarking reports.

👉🏼 https://t.co/0Lupb9Kxmb

#DigitalMarketing
#DigitalMarketingStrategy

[Jennifer N. Taylor ツ @SocialMediaJen]

How do you test your critical user flows for accessibility?

If you opt for the manual route, you can conduct user testing with people with disabilities or inspect the code for each step using a tool like TPGi’s ARC Toolkit (https://t.co/T9FuPG1Y6e) to identify (WCAG) failures.

[Jennifer N. Taylor ツ @SocialMediaJen]

#𝐒𝐄𝐎 𝐒��𝐫𝐚𝐭𝐞𝐠𝐢𝐞𝐬:

• Technical Optimization

𝑻𝒐𝒐𝒍𝒔 𝒕𝒐 𝒅𝒊𝒂𝒈𝒏𝒐𝒔𝒆 𝒊𝒔𝒔𝒖𝒆𝒔 𝒇𝒐𝒓 𝒚𝒐𝒖𝒓 𝒔𝒊𝒕𝒆:
‣ Google Console
‣ Screaming Frog SEO Spider
‣ Ahrefs Webmaster Tools

You can also submit your XML Sitemap to Google Search Console.

[Amanda Natividad @amandanat]

Marketing strategy in a box:

Here's how I instantly learn about a new audience. And how those insights inform the rest of my marketing strategy.

Pretend the target audience is Product Managers.

I head over to SparkToro and I run a search...

My audience uses these words in their bio: product manager.

I can see:

- Websites that product managers go to
- Keywords they're searching for 🤯
- Social networks they're using (and not using)
- Their fave YouTube channels, podcasts, Subreddits

...and more. I can also see the press & media publications they pay attention to, the social accounts they follow, even the types of apps they use.

So I'm going to take this info and use it across my marketing functions.

PR: We now know the publications that product managers are most likely to pay attention to. I'd export a list and ask that these publications all be included on the outreach list for our next announcement.

Content marketing: Keyword research tools tells us the search volume of a given keyword. But they don't tell us who is doing the searching. Now we know. And now we know the keywords that are trending among product managers.

Performance marketing: Now we have estimated CPC for keywords. We also know product managers' demographics, visited websites, and most-followed social accounts. This informs next steps of our SEM strategy, social media ads, and retargeting.

Social media marketing: We know which social networks product managers are using — and not using as frequently. Now we can post where our audience is. Product managers are spending a lot of time on LinkedIn, not so much on Facebook.

Product marketing: Competitive analysis. We can see which of our competitors our audience is paying attention to. Further, we can analyze those websites and learn more about each of those competitors.

Brand marketing: Tons of inspiration here. We can look at the most frequently visited websites, look for shared terminology in this niche, see what creative/designs tend to be popular, etc.

Creator/influencer marketing: Make a list of the most-followed social accounts and keep an eye on them. Check which of these creators have a newsletter or podcast you can sponsor. Find an up-and-coming creator, and you can probably secure an impactful sponsorship on a relatively lean budget.

Every marketing function now has immediate next steps.

At SparkToro, we just relaunched our audience research tool. Using a mix of search, clickstream, and social data, we can give you insights on just about any audience.

You can try it free at sparktoro . com.

[Jennifer N. Taylor ツ @SocialMediaJen]

🇺🇸 🫶

[Jennifer N. Taylor ツ @SocialMediaJen]

Did you know... 💥70%💥 of all search traffic is driven by LONG-TAIL keywords?

That's right—70%! So don't stress too much about ranking for short-tail keywords; long-tail keywords are where the real opportunity lies! 😎

#SEO
#DigitalMarketing
#KeywordResearch

[Jennifer N. Taylor ツ @SocialMediaJen]

Many tools that offer keyword difficulty assessments require payment. However, @Ahrefs provides a stripped-down version of its paid tool to check this for free. 😎
📲 https://t.co/rlcUomWdca

#SEO
#DigitalMarketing
#KeywordResearch

[Jennifer N. Taylor ツ @SocialMediaJen]

.... Where is my Gomez? 🌹 🖤

[Jennifer N. Taylor ツ @SocialMediaJen]

This simple Excel tool will help you easily 𝐏𝐥𝐚𝐧 & 𝐓𝐫𝐚𝐜𝐤 your #ContentMarketing production needs over a year.

https://t.co/DcVmBosgE1

[Jennifer N. Taylor ツ @SocialMediaJen]

This #ChatGPT Prompt Guide will help you develop the key stages of your digital marketing plan or strategy:

https://t.co/hEkEpJ4fbE

#ContentMarketing #AI

[Jennifer N. Taylor ツ @SocialMediaJen]

😊 Such a nice compliment about the presentation I gave for our quarterly meeting.

This made my whole day 🫶🏻

#AI
#CRM
#Brokers
#Mortgage
#Marketing
#SocialMedia
#DigitalMarketing

[Jennifer N. Taylor ツ @SocialMediaJen]

Mortgage Rates Start Higher, But Fall After Economic Data https://t.co/13kbGBjGaI

[Jennifer N. Taylor ツ @SocialMediaJen]

Mortgage Rates Move Slightly Higher to Start New Week https://t.co/AbuPWasgl9